New features were released recently with the roll out of version 4.1 of the IRM HQi Content Management System (CMS), which is the engine room of our clients’ websites and IRM Newsroom. And we rolled out an Online Help Centre!
We’ve added Subscriber Groups, Improved Newsroom email notifications, a Newsroom Announcement History feature, lots of minor improvements, and a full online help centre.
IRM Newsroom continues to improve, with these new features in Release 4.1 of HQi rolled out recently. All IRM clients now have the new release, which also includes a large number of tiny improvements to both functionality and usability.
As part of our ongoing commitment to improving the IRM product offering, we keep working on our ongoing software development wish list, which evolves both through client requests and as best practice IR trends change. If you have suggestions, we love to hear them!
Here are the major changes that you now have access to through Release 4.1 of HQi:
1. Subscriber Groups
This feature gives you the ability to create specific subscriber groups, allowing you to target particular subscribers for your communications.
Newsroom has always allowed subscribers to choose which website sections they subscribe to, but until now hasn’t allowed the company to make additional choices.
You can now create new Subscriber Groups and manage the subscribers for each group using a new Manage Subscribers section. You are able to upload new subscribers and transfer existing subscribers between subscriber groups.
You can then target these particular groups through the distribution settings in Newsroom and Compose New Mail, allowing you to tailor your messaging to certain groups for more effective communication.
Find out how you can add and tailor your subscriber groups at our new help centre here.
IRM tip: use subscriber groups as you would use any email groups function.
For instance, you could ensure all your employees are signed up to receive Email Alerts, and then use the subscriber groups function to email detail of importance to your team – such as notes from the CEO.
Similarly, consider how you can use this function for delivering tailored communications to investors that you’ve recently met on roadshows.
To make best use of the function, add your roadshow targets as subscribers, then send them a note to thank them for the recent meeting, provide a copy of your investor presentation and note that you’ve added them to the email alerts list to keep them up to date with your progress (they can of course, unsubscribe at any point in time.)
2. Newsroom Email Notifications
The Approval Required and Release Notification emails that you can receive while releasing an ASX Announcement have been upgraded to provide you with more information. We now describe which sections of the website the announcement has been uploaded to as well as which subscriber groups and social media platforms it was distributed to.
3. Newsroom announcement history
We’ve introduced further details in the history section of Newsroom so you can see which member of your organisation released each announcement and which areas of the website and subscriber groups the updates were sent to. At the far right hand side of the announcements that have been previously released you will now see the additional link titled History.
When you click on the history tab you find out the historical information about who released the announcement, when they released it and the precise channels that it was distributed through.
4. Our new IRM Help Centre
In addition to these updates we are also proud to introduce the IRM Help Centre which provides helpful guides and how to’s for the various features of the IRM HQi content management system. See this post for more info.
For more detail on how you can use IRM HQi to run your investor communications, please contact Danny Hunt, Client Relations Manager, on T: +61 2 8233 6168 or via email@example.com.
As year end approaches, IRMatters caught up with Matt White, who heads IRM’s graphic design team, for some tips on how to take the pain out of annual report planning.
Matthew White (you can call him, Matt) is the Art Director at IRM. He’s been with IRM since 2012, and is a veteran in the corporate communications design area.
Matt’s team spends most of its time working with clients on print collateral and online versions of printed corporate resources. Annual reports, annual reviews, prospectuses, fact sheets, investor presentations, corporate collateral and a range of other print assets are produced through Matt’s art department – you’ve probably come across some of them in the market!
We took a few minutes to catch up with Matt to seek some tips on the importance of a well-designed and well-structured annual report. Later we’ll explore more key considerations with annual report creation.
Q: How important is a company’s annual report?
A: While an annual report is a compliance document, it can also be a critical marketing tool. Properly structured, written and designed, an annual report can allow a company to:
- Highlight the contribution and the impact of achievements on all people involved in delivering objectives across the period – both internal people and those external to organisations, like contractors and partners
- Reassure existing investors and attract new ones
- Provide an attractive, point-in-time marketing piece, which can be used for a period after it is published to communicate the company’s achievements and articulate milestones of interest to investors.
- An annual report can be used as a significant summary of what you do.
Q: What is the most important consideration before companies embark upon the annual report creation process?
Planning is key to a successful outcome, properly managed costs, and to defining appropriate success metrics for the annual report. During the planning process, consider these points:
- Set your timeframe early and make each milestone count
- Prepare a list of inclusions based on the previous year’s report
- If there is existing text you can reutilise, choose it early to make your job easier and ensure consistency in messaging
- Work up a list of outcomes and nominate a staff member to obtain related images for possible inclusion within the annual report. If you don’t have photos on file, work with a photographer early to have some taken, which can also be used across your other collateral
- Make sure images selected are at least 300dpi for print reproduction.
Q: Are online versions of annual reports important these days?
A: While there is certainly still a client base for the printed annual report, the online or electronic annual report is now used more frequently. When putting together an online annual report:
- Ensure you provide an easy-to-navigate, accessible HTML annual report that is easy to read.
- Annual reports are scanned quickly – often less than a few minutes at a time – so make sure your report has impact and relevance and can be viewed across a number of platforms such as tablets and mobile devices.
If you’re planning for a June 30 year end, get started today.
Whether you choose to print or to showcase your achievements online, start planning your next annual report today to get the most from what is an important piece of marketing collateral.
For more detail on IRM’s corporate design services, please click here.
In case you’d like to discuss your requirements, Matt White can be contacted via: email – firstname.lastname@example.org or phone: 02 8233 6168.