Are you ignoring a core part of your audience?


English is now a minority language. To attract the large set of potential investors whose first language is not English, companies must not only reach them with news and investment propositions, but also express themselves in the language that those people prefer to use. Here Tim McKinnon, founder of ABN Newswire, poses the question –  if you’re not talking in the native language of your target audience, can people be expected to really hear you?

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Did you know, that in a world driven by communication, the need to express oneself is clearly vital? As the interconnectedness of the international community becomes much more intertwined and close-knit, the possibility of needing to communicate to someone in a language other than one’s own becomes highly likely. This need is even more pronounced when it comes to company communications.

With the surge of the internet and the rapid growth of social networks and communication tools, individuals, groups and companies are now able to reach further and with greater impact into communities they may have never before been able to connect to, let alone envisage doing business with.

As our reach extends so does the desire to provide services to a wider market, along with demand from extended markets. So how does a company with a product or service ensure that it’s capitalising on a business in a target market? It needs to communicate. However, communication is constantly evolving, as is the means by which we can communicate.

In the context of a shrinking world, communication requires that companies adapt and accommodate strategies that help them assimilate or integrate with their target markets.

While an ‘online bridge’ which now connects once distant markets globally has reduced communication capability to virtually seconds, there is still, for many companies, an immense chasm separating them from exponential growth, a result of a significant oversight in their “corporate communications strategy”. Many companies who are trying to generate increased company interest, increased market value and general company exposure are lacking an integral component in communication, particularly those with global aspirations, and that component is translation.


“While content in English still dominates the web, “billions of people don’t read English at all or well enough to make buying decisions,” concludes a survey by Common Sense Advisory, a business research consultancy.”

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While content in English still dominates the web, “billions of people don’t read English at all or well enough to make buying decisions,” concludes a survey by Common Sense Advisory, a business research consultancy. In reality, businesses must translate and localise products into a host of different languages, and that requires translation.

Take for example the inventor and the invention. You may have the greatest invention in the world, something that could revolutionise the way we operate, yet, if you have no means to communicate or lack the means to communicate in an appropriate format, the value of the invention is fundamentally worthless. The ability to express the value of a product or service, in a manner understandable to a target market becomes the ultimate test of success.


“The ability to express the value of a product or service, in a manner understandable to a target market becomes the ultimate test of success.”

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This has become even more apparent in the lack of multilanguage strategies. While access to target markets in faraway lands has become accessible, to many companies, the strategic building blocks are often not in place, resulting in lost opportunity.

Think about how to attract investors outside of your existing portfolio. Is English their first language? Can you expand your communications strategies to include this large set of potential participants in your company’s dialog?

It is worth thinking about, after all, English is now a minority language.

Considering your approach to translation?

Tim McKinnon is the CEO of ABN Newswire, the leading Pan Asian and Global Business Newswire offering offering translation services and global distribution of press release and company announcements and an electronic network for broadcasting important corporate information, video and multimedia, to local and foreign media, investors, analysts and financial institutions.

If you’d like to speak with Tim, please contact him via tim.mckinnon@abnnewswire.net or +61-2-8205-7353.

IRM can assist with multi-language websites or translated key pages on English language websites.

Many thanks to Tim for this thought-provoking post.

A new site for award winning, Paradice Investment Management

Multi-award winning fund manager, Paradice Investment Management recently made the decision to upgrade its corporate website.  IRM was delighted to help the Paradice team through the process, which has resulted in a great looking site, that houses detailed information on Paradice’s funds, team and some fascinating background to the very successful Paradice story.

About Paradice 

Paradice Investment Management is a privately owned, Australian boutique funds management business, which was established in 1999 by David Paradice. The business is solely focused on providing asset management for institutional and wholesale clients. 

The firm currently manages over $9 billion in assets across small, mid, and large capped funds, and a global small-mid cap fund which launched more recently. 

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Website Highlights

While there are lots of reasons to like the new www.paradice.com.au site, one of the highlights for us is the Video Updates section. For anyone that has followed the tremendously successful Paradice story, in this part of the site, visitors can gain extra insights into the funds, the team and the performance of the various funds. We recommend taking a look.

We also like the fact sheets and performance reports, and the background to each fund (valuable background briefing information for any company planning on meeting with one of the Paradice Portfolio Managers!)

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Other updates

To help Paradice communicate easily with investors, we:

  • Made the site responsive – it now works well on desktops, smart phones and tablets
  • Added an Email Alerts facility, allowing visitors to subscribe for updates on the funds,
  • Combined the video showcase with Email Alerts and
  • Set Paradice up to be able to control the site using IRM’s HQi software

We invite you to view the new site, which is supported by IRM’s specialist investor relations-focused HQi software.

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Congratulations Paradice Investment Management!

We are honoured to have worked with Paradice to deliver their upgraded corporate web site. We believe it has become a valuable resource for current and potential investors

Thinking about a new corporate website?

If you’re thinking about a new investor centre or corporate web site, get in touch with Danny Hunt at IRM, who can discuss your needs. Reach Danny via email: danny.hunt@irmau.com or phone: +61 2 8233 6168, or see www.irmau.com for more detail.

QuickFlix Limited – Investor Centre

QuickFlix and IRM have been working together for many years, and we were delighted to recently work together to refresh the Quickflix investor centre.

In today’s IRMatters post, we cover the recent website upgrade project that was delivered for Australia and New Zealand’s leading movie and TV streaming service provider.

About Quickflix Limited

Quickflix (ASX: QFX), is the leading movie and TV streaming service in Australia and New Zealand with a large selection of movies and TV shows, including latest releases, streaming direct to smart TV’s, game consoles, Blu-ray players, desktops, laptops, tablets, smartphones and other connected devices like Chromecast.

The brief

Quickflix identified the need for an upgraded investor centre and discussed their requirements with IRM. The shots below are of the prior investor website which had been up for 7 years. The brief specified that the new site would undergo a content refresh and include some of the newer investor tools available.

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The solution

The new Quickflix investor website was restructured to have a navigational system which was more intuitive, more engaging and one that showed a strong professional image to the investment community. It was built using a modern “whole of screen” approach, and was designed to accommodate any device.

The new Quickflix site was designed to fit in with a larger website refresh program that Quickflix put in place for its corporate site. This is how the investor centre looks now across major desktop and mobile devices:

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Congratulations Quickflix Limited!

We are thrilled with your new Investor Relations Centre and think it fits seamlessly in with your corporate site. Thanks for the ongoing support and opportunity to work together on the project!

Thinking about a new corporate website?

If you’re thinking about a new investor centre or corporate web site, get in touch with Danny Hunt at IRM, who can discuss your needs. Reach Danny via email: danny.hunt@irmau.com or phone: +61 2 8233 6168, or see www.irmau.com for more detail.