Martin Spry covers Online Investor Communication in Listed@ASX

In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.

 Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication strategy needs to relate to investors at each stage of their journey.

Investors make decisions to progress to the next buying phase


The corporate website is king, and almost everything else leads to it, but investors will choose many other online touch-points as they make their discoveries and reach an investment decision.

Its more than just a website. Far more.

IRM’s Listed@ASX article goes on to explore ten principles to consider to make your online IR program most effective.


A PDF copy of the article can be viewed or downloaded here.

Listed@ASX app

Download the free Listed@ASX app from the Apple app store or Google Play to receive the full magazine. The app also includes the regular ASX Compliance Updates, Listing Rules, Guidance Notes and reporting calendar, all stored conveniently for reference in your app library.

We’d love to hear your thoughts

In later blog posts IRM will explore these issues in more detail. Meanwhile, if you have comments or ideas about this please contact Martin directly at IRM via or +61 2 8233 6168.

Visit IRM at for more of our thought leadership and how-to articles.

IRM HQi upgraded to Release 4.3

The IRM team is pleased to announce the release of version 4.3 of IRM HQi. The new release includes the third major set of improvements to IRM HQi and Newsroom for 2015. We think this release is our best one for the year!

In each of our releases we enhance our features list with new ways to save you time and help you be more productive when it comes to your IR efforts.

IRM HQi Release 4.3 was rolled out to all client sites for both website and IRM Newsroom clients in early December 2015. Here’s the main summary of what’s new:

There are three new major features, each of which is described in a separate blog post covering that subject:

There are numerous smaller features in the release, many of which are discussed briefly below.

  • Context sensitive help
  • Spell checking using the HQi Editor
  • Adding custom text above list pages (eg ASX Announcements)
  • Individual user uploads
  • Gallery Container pages
  • Uploading multiple images to galleries
  • Changing your internal page image banners through HQi
  • Directories in secure sites (Beta)

Context sensitive help

We have made our help resources more intuitive to enable you to find the detail you need more easily.

Previously in HQi the various help buttons took you to the home page of the IRM help centre at Now they will take you directly to the page that is relevant to the context of the current location – so you will get more quickly to the help for that part of HQi or Newsroom.

Spell check in Content Editor

You’ve made your updates, you’ve approved the changes and you’ve gone back to read through the new changes to your site only to find that you’ve misspelled something. Not any more – it’s now possible to spell-check your content before sending it live using the content editor in HQi.


Adding custom text above list pages

We’ve had requests in the past to add introductory text to our list pages (the ones that show your announcements or releases) and now you have the power to do this through HQi.

Find out how to do this over at our help centre:

Individual user uploads

You could previously add multiple users but there was no clear way to add a single new user to your site. Now it’s easy with the new “Create new user” button underneath the Manage Users module in HQi.


Gallery Container pages

For those who want to show a range of galleries on one web site page we’ve introduced Gallery Container Pages. Previously you could add as many single gallery website pages as you wanted, but there was no way to add a web page to your site that displayed all of your galleries.

When you add a page to the CMS you’ll be asked which type of page you would like to add, now you can simply select a gallery container page as shown below, and the system will step you through the rest of the set up.

For more information on these container pages, visit our help centre article here:

Upload multiple images to a gallery at once

Now, instead of uploading images one by one you can upload multiple images to galleries.

To do this, while uploading images simply select Ctrl on your keyboard and you’ll be able to upload multiple images. Find out more about how to use image galleries here:

Change your internal page image banners through HQi

Up until now, the banner images on the internal pages of your site have been coded by us but we’ve added options in the CMS so that you can now update these images as and when you choose to do so.


To find out how to do this, follow the article on our help centre here:

Directories in secure sites

Confidential file sharing is being increasingly used by businesses to increase productivity and team efficiency. It is important to know that if you’re sharing files, you’re able to keep the sensitive information secure.

This release contains a beta version of support for file directories to our secure sites. These can now include a full directory structure of files, to allow you to create, edit and remove folders as well as upload/edit/move and remove files while controlling the read and write access at the same time. Excellent for Intranet applications, data rooms, Board documentation and internal working groups, where secure access to lists of documents is needed. Its in beta because we have some improvements in mind for a more fulsome roll out in the next release.

You can find more detail on each of the features noted here in the IRM Help Centre at

If you have any ideas for new features that you would like to see or feedback on our existing features library, we would like to hear from you. Feel free to send ideas, feedback, thoughts and comments across to

Related blog posts discussing HQi Release 4.3:

Online IRM product catalogue for IRM HQi and IRM Newsroom users
IRM Newsroom enhancement for Boardroom.Media clients
Enhanced Support Services for IRM HQi and IRM Newsroom

Enhanced Support Services for IRM HQi and IRM Newsroom

Release 4.3 of IRM HQi – for IRM website and Newsroom clients – was released in December 2015. It provides users of the HQi content management system the ability to request and track support requests through HQi.

cms-logo newsroom_logo_colour

Once logged in to HQi, a user can “Create New Support Request”. It can include a descriptive title, a priority, an optional link to the affected web page, an optional link to a shared Dropbox folder of any attached files, and a free form text description of the request.

The support request is logged in real time to IRM’s support team with a status of “Not Started”. As the request progresses, you will be able to monitor the changing status as evidence of progress.



Also available is a list of all of the previously logged support requests, filtered by currently open /all requests. This is a list of all support requests submitted by any HQi user for this company, so you can see what others have requested if there are multiple people involved.

From the list, the user can select an individual request and see the current status of the request, the expected completion date, and any comments made by IRM support people.


IRM prides itself on its high quality and quick support service. The HQi support request capability is just another way for clients to request support – and naturally we are still available on the phone and by email as usual!

Finally, if you’d like to view previous support requests not submitted through HQi, e.g. your recent phone or email support requests, ask us to attach them to the list.

Find out more about how this works in the IRM Help Centre at:

Please let us know if you have comments or suggestions about this new initiative, we’re always looking to improve!

Related blog posts discussing HQi Release 4.3:

IRM HQi upgraded to Release 4.3
Online IRM product catalogue for IRM HQi and IRM Newsroom users
IRM Newsroom enhancement for Boardroom.Media clients

IRM Newsroom enhancement for Boardroom.Media clients

Use the power of IRM Newsroom to extend the reach of your Boardroom.Media video and audio articles!

IRM is pleased to announce that in HQi release 4.3 there are enhancements specifically for those IRM clients who are also clients of Boardroom.Media (formerly Boardroom Radio or BRR Media).

Many IRM clients have a web page on their websites displaying the Boardroom.Media articles they have published over the years. There have been various ways of including the data on the company website. Some clients include the relevant full page from Boardroom.Media as an iframe, others post individual articles manually to an IRM list page. These methods are either too labour intensive, not technically elegant of just clunky. And not being fully automated, there’s room for finger trouble!

A new, fully integrated experience

Now you can receive an IRM Newsroom alert immediately as soon as Boardroom.Media publishes an article. Think of it as being much the same as an ASX Announcement. IRM Newsroom will do similar things:

  1. You receive an alert asking how you want to publish the article – to the website on the BRR media page, the headline news page or elsewhere, and optionally to the Email Alert subscriber list and social media channels.
  2. Click on “release” and it’s all published and distributed. Immediately.
IRM Newsroom monitors your
company news. Now as well as
ASX announcements this includes
Boardroom.Media articles.
Newsroom automatically sends you
an alert via email immediately
the article is available.
From the Newsroom email alert
you can reject, edit, or release
the article, giving you total
control. You can also choose auto
publishing without this step.
IRM Newsroom simultaneously
publishes the article to your
chosen channels such as selected
pages on your website, Email
Alerts, or social media.
It’s fast, and easy.

Automatic publishing saves you time

Optionally, configure the settings in IRM Newsroom to do it all automatically. You’ve made the commitment to the Boardroom.Media article, why not have it reach automatically to your website pages, Email Alert subscribers and social media channels? Immediately, and with no effort. How good is that!

Article placement

You can use the power of IRM Newsroom to display the article on multiple web pages. For example, if it’s a webcast of your AGM, it should go on the AGM or Annual Reports pages, intertwined with the ASX Announcements on the same subject. Likewise, it should feature on the Home Page headline news with the latest most important ASX Announcements, and it could even have its own home page headline news category so the recent articles stay around longer on the home page.

Search and analytics

The articles will be available on the website’s site map, through the IRM site search function, and through search engines such as Google, which will draw that traffic direct to your website. You will also be able to track statistics of the views of the Boardroom.Media articles through the IRM website analytics services.

Investors will find the Boardroom.Media articles in more places at more times, and therefore be better informed about your key messages.

An IRM setup fee and a small additional monthly charge applies for this service. Please ask IRM for more details and a quote.

We are ready to go now and can set up the new service on your site within a week.

Related blog posts discussing HQi Release 4.3:

IRM HQi upgraded to Release 4.3
Online IRM product catalogue for IRM HQi and IRM Newsroom users
Enhanced Support Services for IRM HQi and IRM Newsroom

Online IRM product catalogue for IRM HQi and IRM Newsroom users

Users of IRM’s HQi content management system and IRM Newsroom can now access an online Product Catalogue of IRM products and services through HQi.

It’s all part of IRM trying to be more informative and more responsive to our clients when they are thinking about  enhancements, changes and ideas that are not yet in the “definite” category (for which the Support Request function is better).

cms-logo newsroom_logo_colour


You can now see descriptions of our products and services, look at online product information, prices, case studies and samples, all directly from HQi. You can browse, explore, enquire, get a quote, or buy, without needing to go through a multi step process with our account and sales people, if that’s the way you prefer to do these things.

Here’s how it looks and works:

Once logged in to HQi, a user can “Request a Service” to look at the list of products and services available in the online catalogue.


Products and services are classified by Manufacturer, and initially there are some Boardroom.Media products and services in the catalogue as well as a number of IRM products and services. We’ll keep building out the catalogue over time.

For each Manufacturer, the products and services are divided into categories and sub-categories. For example, initial IRM product categories are IRM websites, IRM Newsroom, IRM Support and IRM Graphic Design Services. Categories and subcategories are dynamic and will change over time as we refine the online catalogue.

Each product in the IRM Product Catalogue has information which describes the product, including links to online product descriptions, pricing, and samples or case studies of the product or service. There’s a capability to provide additional information, attach dropbox files, and give us a full description of what you are thinking about. You can then enquire, ask for a quote, or buy a product.


A work in progress

The IRM Product Catalogue itself will grow and improve over time. The initial data in it is a long way short of the full information we will in future be seeking to provide about our products and services online.

A swift turn-around and a better serving offering

When you use the facility to request a product or service, you will receive the immediate attention of our account management team!

Of course you can always phone or email (or both, if you like!) It’s our intention through this mechanism to give you a better service!

Once you have requested a service, you can see the list of previously requested services and the status of them, including any notes we may have made about the request. This is a list of all services requested by any HQi user for this company, so you can see what others have requested if there are multiple people involved.

Our responses will normally be by email or phone, so you don’t have to keep running back to HQi to look for an answer.

The request for a service is logged real-time to IRM’s account management team with a status of “Not Started”. As the request progresses, you will be able to monitor the changing status as evidence of progress. Nothing drops through the cracks!


IRM prides itself on its high quality service and quick response to clients’ new ideas and desired improvements. The HQi request a service capability is to try to help clients fully understand the choices available to them, browse though a catalogue and make initial decisions on a much more fully informed basis.

Find out more about how this works in the IRM Help Centre at:

This enhancement was introduced in Release 4.3, rolled out to all client sites in early December 2015.

Please let us know if you have comments or suggestions about this new initiative, we’re always looking to improve!

Related blog posts discussing HQi Release 4.3:

IRM HQi upgraded to Release 4.3
IRM Newsroom enhancement for Boardroom.Media clients
Enhanced Support Services for IRM HQi and IRM Newsroom

Being social is important, especially in a crisis.

In today’s IRMatters post, Director of Platform Communications, Kirsty Danby explores the role of social media in crisis management situations and provides some excellent, practical guidelines for communications practitioners.


Earlier this month, researchers from the Queensland University of Technology released results of a three year study into how social media is being used during crisis communications.

It found that while platforms such as Facebook and Twitter were recognised as increasingly important in the dissemination of information during crisis events, they were not always used well.

“The official use of social media for crisis communications within emergency management organisations is still relatively new and ad hoc, rather than being systematically embedded within or effectively coordinated across agencies,” the report reads.

Statistics support using SM channels as part of your communications mix

Latest statistics out of the United States i show a steady increase in the number of people using social media – with Instagram now the most popular and fastest-growing platform.

It’s a little different in Australia with the latest Sensis report (published May 2015) showing Facebook still out in front with 93 per cent of social networkers maintaining a profile.

But visual sites like Instagram are also growing quickly with 5 million Australians logging on every month.

Based on this data, the importance of social media is clear. However, in Platform’s experience, many companies are risk averse when it comes to social media and prefer to leave it be rather than establish a presence. Aside from ignoring a potential audience, this strategy also reduces the communication opportunities available during a crisis.

Guiding principles

There are some key principles which companies can follow to enable a safe social media presence – such as having a defined strategy from the outset, designated social media managers and a framework for what content is suitable.

“Having clear guidelines becomes even more important when a crisis arises. Things get messy; people are emotional, facts are often unclear and confusion can hamper communication efforts.”


If a company has a plan for using social media during a crisis, the process will be much smoother.

One of the first steps is to make a public statement acknowledging that an incident has occurred. Social media is the ideal platform for these announcements (and successive updates) given its real-time nature.

BHP Billiton has worked to this strategy in the aftermath of the Samarco disaster with various announcements and videos, posted numerous times per day.


In the week following the incident in Brazil, Samarco was referred to close to 35,000 times, as the graph below shows, which clearly demonstrates the importance of communicating to this online audience.


Announcements on social media should be transparent, consistent and factual.

It’s also important to hand the social media responsibility over to someone who understands the company and corporate communications so as to ensure accurate messages that work in line with reputation management strategies.

In order to help emergency organisations improve social media use during crises, the Queensland University of Technology has recommended a national framework be established. Read the full list of recommendations here.

But this shouldn’t be restricted to emergency organisations – as we’ve seen with the Samarco incident resources companies also need to be prepared.

Getting started

Need some help planning how your company might use social media in a crisis? Contact Kirsty Danby, Director at Platform Communications, at +61 8 6467 7640, or contact Platform, here.

IRM Newsroom can publish your ASX Announcements, blog posts and other news items to a variety of channels, including social media. Ask IRM how it fits your strategy. Visit and follow us below: