Understanding the key success factors for online investor relations will assist companies to make sure their online IR strategy is best helping investors move through their investor journey.

In earlier posts in IRMatters, we discussed the Investor Journey, and the touchpoints investors use.

Information and impressions gained at various online touchpoints is used by investors as they progress on their journey from identifying needs to becoming a shareholder that will recommend the stock to others.

In an earlier post in IRMatters, we discussed the Investor Journey and how it is important for the IR communication strategy to understand the journey the investor takes, and the touchpoints investors use.

Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success.

Consumers who are buying a product go through stages of engagement before their buy decision. Similarly, when making an investment decision, investors take a journey.

Online reports are popular with IRM clients for showcasing important documents – such as annual reports and quarterly activities statements. In today’s IRMatters post, we highlight the upgrades we’ve made to our Silver Online Reports.

Last August we wrote about the value of online reporting and the variety of online annual reports that IRM provides for clients. Today, Matt White and the IRM graphics team are proud to announce an upgrade to the Silver online reports product.