IRM Activates Pilbara Minerals’ Investor-driven Website

IRM worked in partnership with Pilbara Minerals Limited (ASX:PLS) to develop the latest website of the emerging lithium and tantalum producer. Pilbara is focused on the development of its world-class 100% owned Pilgangoora Lithium-Tantalum Project in Western Australia.

Pilbara Minerals website
Pilbara Minerals’ website showcases an Investors & Media page.


IRM deployed its HQi content management system to build and run the cutting-edge webpage, using Pilbara’s selected colours, content and images. Among its many purposeful facets, the website’s home page showcases a share price promo box and interactive 3D animations on projects.

The modern site’s Investor Centre opens with a welcome page laying out Pilbara’s top 20 shareholders, reports and announcements as well as corporate calendar. On the other hand, the Media section exhibits a gallery of photos and videos on the company’s undertakings.

Pilbara’s brand-new webpage is equipped with the IRM Newsroom. This ground-breaking tool enables the company to distribute news through its website, email or Twitter and Instagram accounts with the click of a button. It’s a time-saving way for the company to promptly stay in touch with stakeholders.

Though the webpage is up and running, Pilbara can update content and modify the site any time through HQi and without the need for a web developer. However, IRM support is likewise ensured should the company need any assistance on handling the site.

Pilbara Minerals website on mobile phone
The purposeful website is accessible on mobile devices, such as phones and tablets.


Cheers on your new site, Pilbara Minerals! Tap the links to browse through the company’s website and Investors and Media page.

Seeking a corporate website that connects with investors?

Have a look at some of the webpages we’ve set up for our numerous satisfied clients. You can choose a plan and price for your business here or enquire for a quote on your planned site through this link.

Get in touch with our IRM Client Relations Team today at +61 2 8233 6168 (Sydney) or to start the ball rolling on your new website. Or go to for more details.

Setting up Links (URLs) in ASX Announcements

Setting up links
Clickable links can be added in the text of ASX Announcements that are released through the ASX Online platform.

Some guidance for writers of ASX Announcements

Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost always) work on the recipients’ technology.

The Issue

It is possible to put links (URLs) in the text of ASX Announcements that are released through the ASX Online platform, and have them clickable by the reader of the PDF.

The issue arises because the technology (in both creating and reading PDFs) is not uniform so in some cases it will be frustrating, in that it will appear that the links will work (i.e. can be clicked on to open a web page or email form) for some recipients on some devices / browsers, and other times they will just not work.

ASX Announcements
The links’ clickability depends on the technology of recipients’ devices or browsers.

The semi-technical explanation

Whether the link works or not depends on the technology on the receiving machine. This might be a new or old desktop or mobile device, running any of a wide range of web browsers and possible plugins to those browsers.

Any given browser has a default way of reading PDF documents, and most of them also permit the end user to “plug in” a specific PDF viewer.

The native PDF viewer in some web browsers (e.g. Google Chrome) are very clever, and will recognise a string of characters in the PDF that start with www, will work out that this is a link, and permit it to be clicked. Likewise, some browser plugins will do the same. However, many don’t, and over time with new releases of the software the picture will keep changing.

Hence, if all you do is write the website address as text in a PDF, then it will work sometimes and not others.

Unfortunately it’s even more complicated. There are a large number of ways to generate a PDF document (e.g. from a Word document). When you set up a link in a Word document, as a link (not just text) it will (probably) underline the link text and change the colour (e.g. to blue) to identify it as a link. Looks good, huh? But some of the pieces of software that create PDFs from word documents (particularly older software or older versions of Word) will strip out the information about the link, and leave the piece of (now raw) text still blue and underlined, still looking like a link, but not working.

BWP Trust's ASX announcements
Use these suggested ways to produce PDF files with “genuine” links that actually work.


There are probably many ways to produce PDF files with “genuine” links in them. You could explore your own.

This way does work:

Use Save As (PDF) from Word 365 (see example below). This preserves clickable links when set up in Microsoft Word as links, or even when just typed in to the text.

Saving as PDF in Word

An alternative is to use Acrobat Reader Pro (not the free Acrobat Reader) and edit the resulting PDF to add in the link if it has been lost.

Editing links in Adobe Acrobat Pro

For example, this text was simply typed into Word 365 (which identified it as a URL, made it a link, underlined it and made it blue) and the document was “saved as” a PDF. All browsers will see a clickable link in the resulting PDF, not just text.

(If a particular old browser still doesn’t work, the user of that machine has this problem with all links in PDFs and will be used to it. At least its won’t appear to be just your announcement at fault!)

To test whether your own method works or not, find a browser that does not intelligently examine the text for links (Firefox without any PDF reader plugin is probably a good one to use at the moment), open Windows explorer and find the file you want to test, and drag and drop the filename to a new browser tab to open it with the browser. Check if the link clicks. With a couple of tests you can satisfy yourself that you have a quality link in your PDF.

If you’re already doing it well, and your links are working, at least you have a way of proving it!

We hope this helps.

IRM innovates AUB Group website with new look, features

AUB Group website
AUB Group’s home page now contains a live share price chart and ASX updates, among other modifications.


IRM recently revitalised the website of AUB Group Limited (ASX:AUB) as part of efforts to reinforce the company’s investor relations. AUB Group is a leading equity-based risk management, advice and solutions provider in Australasia.

Under the direction of AUB Group, IRM implemented a fresh design for the site’s home page that includes a live share price chart and ASX updates, among other modifications. Powered by IRM’s HQi content management system, the webpage likewise carries a visual timeline to showcase the company’s rich corporate history.

For AUB Group’s Investor Centre, IRM enhanced the segment with a welcome page as well as sections highlighting its dividends, top 20 shareholders, interactive annual reports and corporate calendar. In fact, the company’s 2017 online annual report is now accessible to shareholders through the webpage. An investor fact sheet was included in the site to provide a handy one-page company summary that can easily be printed or downloaded, just like the annual report.

Moreover, AUB Group’s website was expanded with a News Centre, containing media announcements and press releases. IRM also utilised its IRM Newsroom to bolster the way AUB Group’s corporate blog consolidates into the site.

Bravo, AUB Group! Here’s to stronger investor communications for your company through your upgraded webpage.

Click the links to experience AUB Group’s new website, Investor Centre and News Centre.

AUB Group investor centre
AUB Group’s Investor Centre includes sections highlighting its dividends, top 20 shareholders, annual reports and corporate calendar.


Recognising a need to revamp your corporate website?

Consult with our IRM Client Relations Team today about your site’s redesign. Call us at +61 2 8233 6168 (Sydney) or email to discuss how you want to improve your webpage.

Our actual work for satisfied clients can be found here. You can also click the links if you want to consider a plan and price that’s right for your business or enquire for a quote on your expected website.

Visit for more information.

IRM firms up Melbana Energy corporate website

Melbana Energy website
Melbana Energy’s website is powered by IRM’s HQi content management system.


Melbana Energy (ASX:MAY) partnered with IRM to launch a robust website in a bid to expand the company’s online presence. Presently, the oil and gas enterprise has a portfolio of exploration, appraisal and development stage opportunities in Cuba, New Zealand, Ashmore Cartier and Bonaparte Gulf regions in Australia.

Melbana Energy’s latest site exhibits a simple yet modern aesthetic and is powered by IRM’s HQi content management system. HQi showcases various details about the company, its board and management team in the web pages. Unique elements of the site include a printable investor fact sheet and an interactive map of current projects. There’s a section dedicated for Spanish-speaking subscribers as well.

Melbana Energy website on mobile
Melbana Energy’s website works well on desktops and mobile devices.


The website additionally features an Investor Centre where stakeholders can access ASX announcements, share price information, annual and quarterly reports, among other data. The IRM Newsroom was also set up for Melbana Energy to quickly relay announcements to subscribers. Its company news can readily be distributed through the website, email or specific social media channels such as Twitter or LinkedIn.

Congratulations on your new internet site, Melbana Energy! Click the links to appreciate the company’s latest webpage and Investor Centre.

In search of a more competitive website for your business?

Look no further! We can develop one for you based on your choice of plan and price. If you’d prefer a quote on your proposed site, tap this link.

Our IRM Client Relations Team is also available to further discuss your projected website. You can get in touch with us at +61 2 8233 6168 (Sydney) or

Visit for more details.

Laneway Resources chooses IRM to build corporate website

IRM is pleased to announce the latest investor-focused website of Laneway Resources (ASX:LNY). Laneway is an Australian exploration company with assets in gold and coal.

IRM initially created an ultramodern look with a corporate appeal for the new site. Then its HQi content management system was deployed to keenly showcase Laneway’s business in the web pages.

Laneway Resources website

The purposeful site contains an Investor Centre to highlight ASX announcements, share price information, as well as annual and half-year reports. It’s also equipped with the IRM Newsroom to instantly distribute company news via website, email or social media.

Laneway’s brand-new site is fully responsive in different devices such as mobile phones and tablets. And the company can easily update content or modify pages any time through HQi’s user-friendly dashboard.

Hats off to Laneway on its contemporary webpage! Tap the links to explore the company’s innovative site and investor centre.

Mulling over a website renovation for your business?

Now’s the time to act on your plan! Check out our available plans and prices or get a quote on your proposed webpage. You can reach our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or

Browse through some actual work we’ve designed for our growing list of clients here. More details are accessible at too.

SEO 101: A guide for beginners

As you may already know, search engine optimisation, or SEO, “is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results,” according to Wikipedia.

How does it affect your business? SEO can direct more significant traffic to your website, resulting in increased awareness amongst the investor audience.

Google search

IRM follows many best practices in developing your website so your company will be easy to find online. In addition, there are other ways you can enhance your site’s ability to stand out in search engines, such as Google, and increase visitors to your webpages. Here are 10 website elements to check for improving your SEO capabilities.

  1. Title Tags

Title tags are vital to search rankings as they communicate what the page is all about to Google or other search engines. These tags show the page title in search-engine results (see example below) and in a browser’s toolbar. So, you’ll want keywords in your title tags for search engines to determine the relevance of your web page and help your site top search results. Just make sure to keep your title tags 70 characters or less as most search engines will truncate them to this limit. Don’t forget to include your company or brand name and keywords related to that page.

Title tag

  1. Meta Description

A meta description should be a short and accurate summary of your web page content. Like title tags, this element displays in search results and leveraging keywords here will boost up your rankings as well. You’ll also want to fix your character count within 160 characters as most search engines will maintain meta descriptions in this maximum.

Meta description

  1. Keywords

Keywords are the relevant words users utilise to search Google and these words eventually direct them to your website. You’d want to apply these keywords in your site’s intended topic and make them appear in a natural sounding and grammatically correct copy. Be careful not to put too much keywords though or Google might consider your content as spam or junk. You’ll want to focus on quality and helpful content that would provide user satisfaction. Below is a sample keyword cloud specifying keywords used in IRM’s site.

Keyword cloud

  1. Heading Tags

Heading tags will support how search engines define the topics of your page. These headings allow search engines to establish a hierarchy for the data on your page, beginning with your H1 tag, moving down in importance to H2, H3 and so on.

H1 headings are HTML tags that should include your keywords and directly connect with your title tag. In fact, the H1 tag will usually be like your title tag. Meanwhile, H2 and other headings will help determine the sub-topics your page and should contain similar keywords as your H1 tag.

Heading tag

  1. Sitemap

A sitemap relays data to search engines so they can easily find all your web pages that are available for crawling. It is an XML file that lists URLs for a site along with additional metadata about each URL, like when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site.


  1. Image Alt Tag

Alt tags on images in your web pages improve your site’s accessibility as these reinforce what your page conveys to search engines. You see, search engines cannot really see the images and can only index them by searching the alt tag. So, using keywords and human-readable captions in image alt tags is a good SEO practice. Also, if an image cannot be displayed due to a wrong source or slow connection, the alt tag provides alternative information.

Image alt text sample

  1. Responsive Design

A responsive design will enable your site to automatically adapt to a user’s desktop, tablet or mobile phone while maintaining the same HTML and URL structure. Media query techniques allow different content to be optimized depending on the output device and this is a must nowadays to make sure your website looks good on all devices and platforms.

Responsive design

  1. Robots.txt File

A robots.txt file is a simple text file placed on the root folder of your website to control which pages search engines can crawl and index. Search engines send out tiny programs, called spiders or robots, to seek your site and bring information back so that your pages can be indexed in search results.

However, there are two important considerations when using a robots.txt file. Since the file is publicly available, anyone can see the sections in your server that you don’t want robots to find. Also, robots can ignore your robots.txt files, especially malware robots that scan the web for security vulnerabilities.

Working links

  1. Working Links

Users expect content to be available when they follow links to or from your website. Google uses crawlers to go through your web pages through these links. If your site has broken links on pages, these will stop the crawler from being able to index the site accurately. Make sure you update any broken links to optimise user experience.

  1. Social Media Activity

Integrating social media channels into your website will establish an appealing identity for your company and naturally attract visitors to your site. That’s why we equipped our IRM Newsroom with features that allow you to easily manage your webpage and social channels in just one platform. Click these links to connect your Twitter, Facebook and/or LinkedIn accounts to your website via our IRM Newsroom.

Social media activity

Got all those website elements in place?

Then you’re all set for the starting points of a strong SEO strategy that will ultimately make you easier to find for investors!

IRM can help you evaluate your SEO abilities through a simple test to ensure all these elements are strongly supporting your plan. You can also read about IRM’s 10 Success Factors for Online IR, starting with drawing the right traffic to your website.

Need further assistance? Call our IRM Client Relations Team today at +61 2 8233 6168 (Sydney) or email us at Let’s get started on a more pro-active SEO strategy for your business!