How to Improve Your Website Navigation for Investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Appeal to Investors through Your Website” — here.)

uros-jovicic-320023
Your website navigation is like the road map of your investor audience to various sections in your site.

 

Hard to imagine life without handy GPS navigation devices. Don’t you agree?

Google Maps. Car GPS screens. They’re just some tools that make things easier when you’re getting around a new place. They save time. And enable you to reach your destination as quickly as possible.

It’s the same principle with websites. The navigation system within your site is like the road map of your investor audience to various sections in your webpage. It helps them track down information they need without much effort.

That’s why it’s important that your navigation is well organized and easy-to-follow. This will encourage your stakeholders to quickly reach vital segments in your site, like your Investor Centre or Annual Reports page.

Remember, the two-click rule applies in navigation. After your audience makes the first click, you’re not entitled to the next one. You have to sell the second click. (Btw, a “scroll down” is considered a click too.) So be sure you have clear messages in your site to sell the next click.

And as investors smoothly engage in your pages, their overall user-experience will be enhanced. They’ll linger to discover further details regarding your business. Eventually, this would lead them to make a decision on your company.

Check out these 3 areas where you can improve on your website navigation:

1. Organise your main navigation bar

Your main navigation bar contains all the links to the different pages in your site. It’s ideal to have this on the top or left side of your website. This way investors can easily locate it and use it for exploring your site.

Have clear categories in your main navigation bar for stakeholders to quickly obtain facts and figures. Avoid cluttering it, especially when you have many sections and pages.

It’s wise to include a navigation bar on your home page, on every internal page as well as in your sub-pages. For sub-pages, you can simply expand the navigation when moused over.

2. Provide internal page navigation

You wouldn’t want your audience to get lost within your website. It’s best to add full navigation in every internal page through a left-hand navigation column.

A right-hand navigation is not as easy to notice. And when investors won’t find things in your site, they usually won’t stay long. So keep it simple and obvious. This way they won’t have to click as much before they pick up the info they need.

3. Utilise promo boxes

Most investors don’t usually read everything on websites. They mostly scan the pages. That’s why you need to present data in an engaging format.

One way to do this is through promotional boxes with icons or images that catch investors’ attention. These boxes will have links that lead to the relevant messages you want to highlight. Like your latest AGM video, share price charts or email subscription.

Put these promo boxes on your home page, the investor welcome page and other key sections they frequently visit.

kaboompics_Woman working on a computer
As investors smoothly engage in your pages, they’ll linger to discover further details about your company.

 

In conclusion, there’s no point in having a corporate website if your investors will have a hard time searching for information they need there. Strengthen your navigation to ensure they effortlessly access essential pages. You can do this by properly equipping your site with a main navigation bar, internal page navigation and promo boxes. As investors linger in your site, they’re more likely to stay engaged and on board.

Next step

Maybe a full website review would be timely for you? We can help you check for any gaps or areas that need reinforcement in your site.

We’ve been assisting ASX-listed companies with their online investor relations strategies since 2002. You can click here if you want to check out our clients.

Feel free to also visit our IRM website through this link.

If you’d like to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com. We look forward to hearing from you.

 

Was this article helpful? Click the Subscribe icon below to receive more thoughts, tips and tricks about online investor relations.

Perhaps you also know someone else who’d be interested in this blog post? You can share this blog post through the buttons below.

Magnum Mining Website Focuses on Investor Audience

Investors and other stakeholders usually check out websites of companies they want to investment in. After all, corporate sites are expected to be a company’s best source of information.

Imagine when a website isn’t adequately designed or isn’t functioning as well as it could. Understandably, investors’ interest in that company would likely diminish.

That’s why it’s crucial to have a well-built site that gives relevant info about your company. It’s also important that your webpage functions properly on desktop and mobile devices for smooth access.

This was the idea behind the latest website of Magnum Mining and Exploration Limited (ASX:MGU). The Australian mineral exploration company collaborated with IRM to develop a site that’s equipped for its investor community.

Magnum website on laptop
Magnum Mining recently launched an investor-friendly website.

 

Magnum selected the colours, images and content that would best represent the company and its vision in the newly-launched site. You’ll see the website starting to unfold its story with its overview page.

In this section, you’ll note that Magnum is currently focused on the Gravelotte Project in South Africa’s Limpopo province. The company will be conducting a bulk sampling programme related to the emeralds discovered in the area. And the results will provide the platform to formally assess the economics of a potential commercial mining operation within such project.

Another of its key operations is the Cloncurry East Project, which is at an advanced stage of exploration. Magnum explains that this project is highly prospective for iron oxide copper gold +/- cobalt mineralisation and variants of this style of mineralisation.

More details on these efforts are included on its website’s operations page. It’s where vivid maps and photos are found to showcase ongoing developments in each project.

Meanwhile, Magnum introduces its able leadership at the helm of the organisation through the website’s board of directors section. The company also offers additional data in its Investor Centre where it presents its capital structure, top 20 shareholders and share registry.

The site promptly makes ASX announcements and company reports within investors’ reach. These materials feed automatically to Magnum’s website through its efficient content management system (CMS). Through this user-friendly CMS, the company is able to decide which news or messages are sent to its selected distribution channels – via website, emails or social media and all with the click of a button!

Stakeholders can even sign up to receive Magnum’s updates by way of the Email Alerts subscription button in the website. It’s another way of engaging its investor audience as the company grows.

What’s more, Magnum’s site works effortlessly on both desktop and mobile devices. Giving investors quick access to facts and figures at their convenience.

Magnum website on mobile phone
Magnum’s site functions well on desktop and mobile devices.

 

Magnum’s website is powered by HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with the company on this exciting investor communications capability.

Please visit our IRM website for more information by clicking here.

If you’d like to check out some of our other ASX-listed clients, please tap this link.

If you would like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

 

 

More ASX-listed Companies Enjoy IRM Newsroom

Newsroom users
Newsroom helps companies quickly send their news to stakeholders via different channels.

 

Just a quick shout out to celebrate more ASX-listed clients using IRM Newsroom, our news delivery tool!

Through Newsroom, over 125 companies are now enjoying immediate distribution of ASX announcements to their websites, email subscribers and social media channels.

In fact, we’re happy to report that Newsroom currently delivers more than 600 ASX announcements per month to over 120,000 subscribers. That’s more than 484,000 emails per month, based on November stats!

News IRM Pty Ltd

Here’s how fast Newsroom works for its users. When an ASX Announcement is lodged via ASX Online or a news article about the company is published, Newsroom instantly sends an automated email alert to such company. Then the company just releases the item to its selected online distribution channels. All in a click of a button. It’s that easy.

Our goal is to empower companies with a hassle-free way of connecting with stakeholders. That’s why Newsroom’s features offer more than just prompt dissemination of news.

It facilitates a choice of automated or one click authorise process to release announcements. And it gives simple editing features that allow you to change your messaging per announcement.

What’s more, Newsroom enables flexible options to vary distribution channels for each announcement. It can also add extra news from corporate blogs and several third-party news sources.

Newsroom relays news fast
Newsroom’s features make news delivery stress-free.

 

If you’re not yet on Newsroom, perhaps you’d like to try it out? Just click here to find out more about our free trial.

Please visit our IRM website for more information by tapping this link.

If you’d like to check out some of our ASX-listed clients, please go to this page.

Or if you’d like to chat with one of our account managers, please call +61 2 8705 5444 (Sydney) or email clientrelations@irmau.com.

 

Noxopharm spin off launches own website

Growth. Expansion. That’s always good news.

You’d want everyone to be updated with these advancements, wouldn’t you? Especially your stakeholders. And what better way to do this than through a supportive website.

Here’s how Australian biotech Noxopharm Ltd. was able to quickly launch a site for its new subsidiary.

Nyrada website on mobile
Noxopharm teamed up with IRM to set up Nyrada’s new website.

 

Noxopharm recently established Nyrada Inc., a U.S.-based biotechnology spin off. The latest unit is distinct from Noxopharm as it will focus on a different aspect of drug development.

So Noxopharm partnered with IRM to create a separate website for Nyrada. One that is geared towards the investor community.

This unique site defines the relationship of Noxopharm and Nyrada. And it describes how Nyrada will run its specific operations.

Among its features, Nyrada’s website gives an overview of the unit and its management details. It has an Investor Q and A page that addresses important items for stakeholders, such as shareholder benefits and funding.

The site includes Nyrada’s corporate news to keep investors updated as the unit advances. A subscribe button is also highlighted to enable investors to receive company announcements via email.

For now, the microsite still has some basic elements. But as the unit expands, its website is certainly capable of growing with it too.

Nyrada website on tablet
Nyrada’s investor-friendly site has the potential to grow along with the company.

 

Nyrada’s website is delivered using HQi from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Noxopharm and Nyrada on this exciting investor communications capability.

Please visit our IRM website for more information by clicking here.

If you’d like to check out some of our other ASX-listed clients, please tap this link.

If you’d like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

 

 

How Companies Use Social Media to Reach Investors

Social media is making an impact on Australian investment decisions.

Information ASX-listed companies relay through social media can “unintentionally influence” investor decisions, according to a recent study by Victoria University’s Dr. Maria Prokofieva.

In fact, more Australian businesses are now tapping into social media, Dr. Prokofieva noted in an ABC News article. Companies are catching the attention of stakeholders through this digital space. And as investors are engaged, companies are able to direct them to making positive investment decisions.

Social media for investors
More Australian businesses are now adopting social media to connect with investors.

 

Smaller companies stand to gain the most benefits in social media use, Dr. Prokofieva added. These businesses could draw on platforms such as Twitter to connect with investors. Helping make up for their lack of analyst and media coverage, unlike their larger counterparts.

Read on for some practical ideas on using social media, as your ASX-listed peers do…

1. Choose the social media channel that fits your business

Not all social media platforms are alike. Each has a specific design for relaying information. That’s why it’s important to get the right ones that serve your investor relations needs.

For instance, Twitter is often utilised to share financial results and corporate news. This info is the kind that companies usually distribute in traditional formats, like formal reporting and press releases.

Want to see how some companies are doing it? Check out the following screenshots from our clients’ social media accounts:

Horizon Oil tweets
Horizon Oil’s tweet about their investor presentation and operations update.

 

LNG tweet
LNG’s tweet about an executive’s video interview on certain projects.

 

As we’ve previously discussed, Twitter has been an active touchpoint for investors in the country, and for overseas investors in Australian companies. Some brokers, journalists and news services have started using $cashtags to track stocks and companies.

LinkedIn is popularly tapped for staff recruitment. But just like Facebook, LinkedIn can also be employed for company updates and industry developments.

Of course, there are many other platforms you can take up, like YouTube and Instagram. Ultimately, it would be best to pick the ones that match your communication needs. YouTube feeds can now also be integrated in your Newsroom setup as an input channel, making it easier to instantly notify investors when you upload your new videos.

2. Select the news you want to share on social media

Investors put great importance on annual reports and other news companies provide. And they see corporate websites as the most valuable information source for these announcements.

So, it’s a good idea to share a line or two about your news, then include the link to the main source that’s posted on your website. That way investors could find your site and read your announcements there and you drive more traffic back to your site where a whole wealth of information about your company lives.

What are companies like yours tweeting or posting? A wide range of updates that would be of interest to stakeholders. Quarterly and annual reports. Appointments to the board or executive team. Developments on operations or projects. Industry regulations or advancements. Just to name a few.

Rent's LinkedIn post
Rent’s LinkedIn post shared current trends related to their sector.

 

4. Engage with your investors on social media

As you’re tweeting or posting updates, be prepared to engage with your audience. Followers may like your post, comment on it, or even share it with others. This is ideal as it facilitates growth in your investment community.

Don’t forget to add links in your posts to lead investors to your website. Once directed there, provide them sign-ups for subscription to your email alerts, or to register to your upcoming AGM. Perhaps you can point them to your Investor Centre for more facts and figures. Or to present a video of your latest exploration. Take advantage of these possibilities to connect and showcase who you are and what you do.

These exchanges could help give you an idea on how investors see your brand. It could boost traffic to your site too.

Admedus Facebook post
Admedus shared recent AGM photos on Facebook.

 

In conclusion, companies like yours are adopting social media to help investors stay informed. How to start using it? First, you need to determine the appropriate platforms to utilise. Next, you have to relay the right messages. Then, engage with investors as they connect with you.

Want to discuss further?

We’d be happy to chat with you about basic social media strategies. We can even help set up your social media accounts and company pages.

We also have tools to easily publish news to social media. IRM Newsroom makes it easy for companies like yours to have a basic presence on Twitter around ASX Announcements and other news. Click here to try it for free.

Let us know how we can help. Call us on +61 2 8705 5444 or email clientrelations@irmau.com.

You can go to www.irmau.com for more information too.

 

 

AuKing Mining website transforms to new brand

Auking Mining website on tablet
AuKing Mining worked with IRM to update its webpage in line with the development.

 

Things change. Yes, even business names.

It’s a healthy sign of dynamism as the company heads into a new direction.

That’s why it’s great to have a content management system that’s supportive of your website and company’s progress.

Just like when Chinalco Yunnan Copper Resources Limited recently rebranded as AuKing Mining Limited (ASX:AKN). The resource exploration and development company worked with IRM to update its webpage in line with the development.

AuKing Mining’s new logo, name and ASX ticker is now reflected in the site by simple changes to the CMS, which powers the site. Of course, the new brand came with a redesign of its website. With new images and revised pages, according to the company’s preferences.

Among its features, the investor-focused site provides the company’s business overview and a summary of its board and management. Information on projects with corresponding maps and details are also found in the site.

In its Investor Centre, AuKing Mining stakeholders can quickly access key facts and figures, such as its investor fact sheet, share price information and top 20 shareholders. ASX announcements and annual reports can be viewed there as well. And these news items can be readily sent out to subscribers through the site’s sophisticated distribution capability to subscribers and social media.

Another unique feature of the website is its version in the Chinese language. Stakeholders can just select their language preference at the top right corner of the site. It’s a convenient way of expanding the company’s investor audience, both current and potential ones.

Auking Mining website on mobile phone
Stakeholders can quickly access key facts and figures in AuKing Mining ‘s Investor Centre.

 

The AuKing Mining website is delivered using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with AuKing Mining on this exciting refreshing of their investor communications capability.

Please visit our IRM website for more information by clicking here.

If you would like to check out some of our other ASX-listed clients, please tap this link.

If you would like to chat with one of our account managers, please call on +61 2 8705 5444 (Sydney) or email clientrelations@irmau.com.