How to create a mobile-friendly website for investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Have Quality Website Content for Investors” — here.)

Mobile

Ever opened a website on your smartphone and all you saw were jumbled words?

Maybe the images were not aligned, and everything just looked distorted.

That’s what happens when a site isn’t mobile-friendly.

So, if your website looks great on desktop but it’s not a responsive one, mobile users would have problems viewing it. Because it would appear askew on their phones and tablets.

Not an ideal scenario for your investor audience, wouldn’t you agree?

Optimizing your website for mobile isn’t just an option or a trend in this digital age. As mobile devices are more popular than ever before, so it’s your job to make sure your site can be accessed through these gadgets.

Here are 3 simple steps to provide a mobile-friendly website experience for your investors:

1. Make the main website fully responsive.

Investors use mobile devices to get information quickly and easily. That’s why your web pages should be readily viewed on phones or tablets. Your pages should deliver a great user experience in whatever screen size or orientation your audience prefers.

This level of functionality is a standard that investors expect when browsing on their gadgets. When your website promptly responds on mobile, it will look and function well no matter what device they use.

2. Make sure mobile menus are friendly.

Mobile devices usually don’t respond well to common navigation methods for websites. That’s why it’s important to present specific menu methods that go well with phones or tablets.

Menu methods for portrait and landscape modes on gadgets should be considered as well to better suit different form factors.

3. Provide all your information on mobile.

Use a responsive design on your full website to offer content through any device. With this setup, you won’t need separate mobile sites that are subsets of your full website. Less work, less cost for you too.

This would also implement a single method of updating your site’s content for both mobile and desktop. It would make your site consistent. Facilitating a seamless user experience on any gadget.

 

Final thoughts

In conclusion, your website should be fully responsive to give investors a great user-experience, whether on desktop or mobile. Your menus should be user-friendly and able to furnish all information on mobile format.

With your mobile-friendly website, investors will take note that your company is contemporary and legit. They will be encouraged to continue discovering your site to learn more about your business. Perhaps for a potential investment in its direction.

 

If you ever need some help

IRM can assist with a full website review to ensure your site runs smoothly on mobile and desktop devices.

We’ve been helping ASX-listed companies with their online investor relations strategies since 2002. See a list of our clients here. Or check out our website through this link.

If you prefer to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com.

 

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All systems go for newly-listed Carawine Resources

Carawine website

The bell has rung. And you’re no longer an unlisted company.

Will your investors see you as an amateur new IPO or a full scale ASX-listed company from Day 1?

Carawine Resources Limited (ASX:CWX) was able to manage that transition with a professional online investor presence throughout the process. The exploration company has settled into being a listed company with a primary focus to explore for, and ultimately develop mineral deposits within Australia.

Carawine now confidently communicates with investors through its website, with a little help from IRM.

To start off, a quick review of the entire site’s content was done to fine tune any words that were more relevant to the IPO process than to a listed company. Content updates were also conducted on certain sections, such as the corporate governance and announcements page.

Carawine’s home page was modified to de-emphasise its prospectus and listing process. The company’s latest ASX Announcements are now highlighted in the page as well as its share price, which was set up in internal pages too.

An investor welcome page was designed and built to address Carawine’s investor community – people who have invested or might invest or might influence other investors. Its pages for annual, quarterly and half yearly reports remain hidden for now but are ready for use soon as information would become available.

The company’s website is fully equipped to keep stakeholders informed with its activities by regularly distributing news. Plus, its footer was upgraded with new helpful links and a search bar.

 

Carawine’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Carawine on establishing their investor communications capability.

If you’re a pre-listing company, this page can give you an idea on how your website can look like. And you can learn more about our special pricing for you in this section.

You can also get a no-obligation confidential roadmap to great investor communication for your upcoming IPO. Tap this link to get a quote.

See the recent IPOs supported by IRM on this page. Or check out our other ASX-listed clients here.

If you wish to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more info.

 

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3 strategic features for your share prices and charts

Share price
As seen on Tesserent’s website, displaying your latest share price on your home page makes it handy for investors to refer to.

 

Can you guess one of the most frequently visited pages on a corporate website?

It’s the share prices and charts page.

Website visit statistics from hundreds of companies show that this page is among the top 5 frequently visited pages.

Yes, investors want to see your company’s share price. They enjoy a chart showing your recent performance too.

After all, your share price is often considered as an indicator of your company’s health. It reflects investor perception of your capacity to generate profits.

As your share price increases, so does the confidence on your company’s outlook. It boosts your market value as well.

And having a low share price doesn’t mean you have to hide this information from stakeholders. A low share price might just represent a buying opportunity for some investors.

So, why not put your share price data and charts in key places on your website. It will make it easy for your investors to weigh in on your business.

Following are some advantageous features on your share prices and charts to make the most of the info you deliver:

1. The latest data

Interested investors may not be sure buying your company’s stock would be a good move. So, convince them with your up-to-the-minute figures.

Give your investors in depth price data with buy/sell depth, last sale, volume, peer information, indices and maybe even historical information.

Would also be great if you could highlight dates on which the ASX Announcements were made on your share prices.

2. User-friendly functions on your charts

Investors appreciate interactive functions that enhance their use of your share price charts. Give them an option to select the date and time range over your main chart. Or a section to add share price data from other tickers to compare with yours.

Allow your graph information to be downloadable in CSV or Excel. Or offer a calculator where they can compute the value of their shares at today’s price or at historical price points.

3. Mobile accessibility

Chances are your investors are never far from a mobile phone or tablet. Make sure your share prices and charts are quickly available within your mobile-friendly website.

It won’t matter how updated your share prices are or how smooth your charts function if your website won’t work on both desktop and mobile devices.

Share price chart
REA Group’s website presents the company’s share prices and charts showcasing its recent performance.

 

So…

Want your share prices and charts to stand out? You’ll need to provide investors the latest data, user-friendly functions as well as mobile accessibility. With these features, you’re setting the stage for investors’ favourable decision towards your company.

 

A little help on your share prices and charts?

With IRM, it’s now really easy to implement share prices and charts on your website. Whether you have a website built on our HQi content management system or on another platform. Our share prices and charts are customisable and seamlessly integrated into your website.

A lot of our 170 clients highlight their share prices and charts on their sites. Check out some examples of our work through this link.

If you’d like to discuss options or request a quote, our account managers would be happy to assist you. Please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Feel free to visit our website here for more details.

 

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BWP website perks up with newest enhancements

BWP website

There’s always room for improvement. Especially in a corporate website.

That’s not only because your company is growing. It’s also because you want to keep delivering a great user experience for your audience through your site.

And wouldn’t it be neat if these enhancements were more manageable to implement? Without a long wait for the upgrades to be carried out?

BWP Trust was able to pull off its website update with a little help from IRM. Here’s a quick recap on the newest features of the real estate investment trust’s site.

BWP invests in and manages commercial properties throughout Australia. So some of the tweaks the company made on its website were related to its property showcase.

To make it easier for the site’s audience, the property portfolio page was given a better-looking layout with details and snapshots of each property’s map. Once a property is clicked, a new page would open leading to more information on the selected real estate.

And going through the property list is not at all complicated. Because a search filter tool enables the properties to be grouped according to state. Cool, eh?

Plus, the complete property portfolio can be downloaded from the site for easy reference offline. The portfolio can be shared via email or printed as well.

BWP likewise shaped up its ASX announcements list to accommodate more releases on the page. It’s a brilliant move to make more messages visible to its audience, particularly investors and stakeholders.

Finally, a clean-up of URLs was done to reinforce BWP website’s usability and accessibility for its audience. Helping users move from one web page to another. Making the site immediately and intuitively meaningful for them.

 

BWP’s website was revamped using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with BWP on this improvement on their investor communications capability.

To view IRM’s actual work for other ASX-listed clients, please click here.

If you wish to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more info.

 

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Understanding the investor journey

understanding the investor journey

From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you.

That’s how an ideal investor journey looks like when making investment decisions regarding your company.

But it’s not such an easy process. There are several stages investors move through in their journey. Stages where they learn and make evaluations as they progress along the way.

That’s why getting a grasp of this journey investors take is important. After all, how would you be able to relate with investors when you don’t know the process they go through?

Here are 3 pointers to better understand this journey investors engage in.

1. Each investor journey is personal.  

No two investors will take exactly the same journey. Each will be different.

Some may take the freeway and advance quickly through the stages.

Others may wander the back roads and dilly-dally. Still others will decide not to continue or get lost.

So, the more investors you can attract in the initial stage, the better the progression rates between stages. And the better the progression rates, the more you’ll eventually lead them to the final stage – becoming a committed shareholder.

2. Investors will use touchpoints throughout their journey.

Touchpoints are forms of communication that enable investors to interact with your company. Investors will choose the touchpoints they want to use – offline or online. They’ll certainly decide when they want to access it too.

Online touchpoints are more commonly used nowadays. These include your company’s investor website, email alerts and third-party sources, like the ASX or broker websites. Social media is also becoming more widely used for investor purposes.

You’ll need to be effective at all your online touchpoints to improve investors’ progression rates. Whether these touchpoints are accessed through desktop or mobile devices.

3. Investors’ decisions are based on a mix of information and impressions.

You read that right. Facts and emotions, both.

Investors will research all the latest about your company to help them decide if they should step up to the next stage of their journey. They will expect you to be there at the time they’re ready. To deliver the facts and impressions they want.

It’s possible to meet this need. Just make your online communication strategy relate to them at each stage. Use messages, furnish data and be available at their chosen touchpoints, such as your website or annual report.

Because if their specific needs are not met at each stage, they may not move forward. Or they may just move away.

The long and short of it

In summary, the investor journey is personal for each individual. Investors will use touchpoints as they move through their journey. And their investment decisions will be based on both information and impressions.

It’s essential to know where and when investors might use certain touchpoints. And what they want to know and feel at each stage of their journey. So that you can be there for them and provide directions for the next stage.

If you need a helping hand…

Click the blue links for further discussions about “The Investor Journey” and “Touchpoints” used by investors. You may also want to read the “Success Factors” for best online investor communication here. Or download a full white paper on each of the topics on this page.

Should you need more assistance, please feel free to reach us. As online investor communications specialists, IRM understands the success factors in best assisting investors to make their journey to a favourable investment decision.

IRM helps with online investor touchpoints – websites, news, social media, reports and online tools – for around 170 current clients. Chat with us on +61 2 8705 5444 or clientrelations@irmau.com about your questions. You can also visit www.irmau.com for more details.

 

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Step into Navigator’s brand-new website

Navigator website on desktop
Discover the latest features in Navigator’s investor-focused website.

 

That feeling when you walk into an impressive corporate headquarters.

It’s not just the minimalist or no-nonsense look of the office. It’s the professional vibe that makes you want to do business with the company.

Much like how a well-designed website works. Once you enter its home page, you’d want to explore the rest of the site to see how you can engage with the establishment.

That’s the idea behind the new website of Navigator Global Investments Limited. Navigator (ASX:NGI) is the listed Australian holding company for US-based asset manager Lighthouse Investment Partners LLC.

Navigator teamed up with IRM to transform its old website into a fully-equipped modern platform that best represents its organisation. The company was able to use certain content from its former site with valuable enhancements added.

Starting with the design, Navigator picked out new colours and images to suit the site’s contemporary style. Then extra features were built in to boost the functionality of the web pages.

Quick links on the site’s home page include Navigator’s share prices and charts for easy access to stakeholders. Clicking the share prices box will direct you to the company’s Shareholder Centre where more investor information can be located.

Navigator’s latest news are also within reach from the home page. Selecting that quick link will lead you to the company’s Newsroom, offering other updates and financial reports.

What’s more, Navigator can immediately distribute ASX announcements and news items to investors through the site’s content management system (CMS). This user-friendly CMS enables the company to choose which messages to send and where to forward them – via website, email or social media channels. In just one click.

Navigator website on mobile
Navigator’s responsive website operates smoothly on various devices.

 

The Navigator website was developed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Navigator on this inspiring design of their investor communications capability.

If you’d like to see IRM’s list of ASX-listed clients, please click here.

Our account managers are also available to chat with you, if you’d prefer to discuss options with them. Please call us on +61 2 8705 5444 or email clientrelations@irmau.com.

For more information, please visit our website through this link.

 

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IRM Newsroom upgrades to expand access, affordability

Newsroom

IRM announces cheaper, easier access to an improved IRM Newsroom, a powerful news and media aggregation and distribution tool for ASX-listed companies.

How good is this!

For 2018, Newsroom introduced new features to help companies like you better communicate with investors. Now there’s more access and economical plans for this popular service.

You can cost-effectively get your ASX Announcements published on your channels within a minute of the release – reliably, accurately, with almost no effort, and remain completely in control.

Key new initiatives include:

Low Prices

You can implement IRM Newsroom for a fixed implementation cost of $1500. And there are cheaper and more flexible ongoing plans – access is from as little as $85 per month.

Incorporate into any website

Keep your website, upgrade the news on it. Newsroom’s published web content can be incorporated into any website, not just IRM websites. Various technical integration methods will be provided for you, depending on the nature of your site. You’ll be able to easily add your feeds and be up and running before too long.

For IRM HQi websites, there is a tight integration with HQi as part of a common content management system.

Slick social media and blog features

Newsroom provides the ability to automatically post tweets and news items, including ASX Announcements, to Twitter, LinkedIn and Facebook as soon as they are published. Post just the announcement, or add to it with your chosen wording.

Clients with YouTube channels for their videos can have a dedicated page on their website, hosted by Newsroom or HQi. That page can provide the list of videos, perhaps a “brief” about each, and a link to the YouTube piece. Then email, post and display your new video from right there within Newsroom.

There’s a new built-in blogging system in Newsroom too. It’s where you can easily tell your story with blog posts including specified keywords, featured images, briefs, and more, for immediate distribution through all your Newsroom channels.

Additional news sources

Newsroom connects to feeds such as your ASX Announcements and monitors for releases that include your ticker code. It can also link to your WordPress Blogs as well as media outlets, including Boardroom.Media, Proactive Investors, Financial News Network and ABN Newswire. Or create your own news piece right there.

Select the right distribution

You have complete control of the news you publish. You can post to all channels, such as your website, email subscribers and social media accounts. Or you can set up different defaults by type of news and override them for particular pieces. All entirely up to you.

Easy to use

You can decide on functions that are really simple to use or very sophisticated ones. For instance, you can have a choice of automatic publishing or a one-click authorise process to publish news. Or you can opt for simple editing to change distribution per message.

Free Trial

Try before you buy with a free trial for initial access. Just fill out this form and we’ll send you all the information you need to get your feeds on your website as soon as possible.

In conclusion, Newsroom’s new features make it even easier for you to publish all your news – update your website, send to email subscribers and post to social media channels. Helping you keep investors and stakeholders informed immediately as the news happens.

 

Now it’s your move

Ask for your free Newsroom trial today. You may also contact us on +61 2 8705 5444 or clientrelations@irmau.com for a discussion or demo.

You’re in good company with Newsroom. In 2017, our clients sent more than 484,000 emails each month to over 120,000 subscribers through Newsroom. Check out the numbers!

Some FAQs are available on this page. And more details can be found on our IRM website.

 

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Alkane bolsters online presence with new website

Nowadays, more investors research the Web for businesses they’re looking into.

That’s why companies have websites that not only cater to consumers or clients. They also create webpages that address investor needs. Where their company can provide information and gain the credibility investors seek.

Alkane website on laptop
Alkane’s custom website design showcases vivid colours and images that go with relevant content.

 

To strengthen its online presence, Alkane Resources Ltd recently launched a website with the help of IRM. Alkane is an ASX and OTCQX (US) listed multi-commodity mining and exploration company. Its projects and operations are located in the Central West of New South Wales, eastern Australia.

Alkane gave directions on the colours, images and content for its custom website design. The site details the company’s essential facts and figures spread over 120 pages. And these pages can simply be modified using a WordPress integration within its content management system. What a convenient way to update the website and provide current info for stakeholders.

In fact, the site’s features include sections for Alkane’s ASX announcements and latest news that are easily spotted from the home page. It’s a quick way to keep investors in the loop regarding the company’s projects and developments.

Other ways of staying connected with investors are Alkane’s social media buttons highlighted at the top of the website. These make certain the company is able to communicate with followers through Twitter or LinkedIn.

Alkane’s site also delivers a large footer, offering all its sections as a handy reference. An email subscription form can be found in this section as well. So investors can receive updates from the company directly to their inboxes.

Moreover, the site is equipped with Google analytics and SEO capability. Allowing it to respond well to Alkane’s nominated keywords. This function helps ensure the company ranks highly in search engines and is easy to find online.

Alkane website on mobile
Alkane’s website looks good and functions smoothly on both desktop and mobile devices.

 

The Alkane website was created using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Alkane on this inspiring design of their investor communications capability.

If you’d like to see IRM’s list of ASX-listed clients, please click here.

Prefer to chat with one of our account managers? Please call on +61 2 8705 5444 or email clientrelations@irmau.com.

For more information, please visit our website through this link.

 

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