LPE secures innovative website

LPE2

Is your corporate website secure?

Most often, your website is your initial contact with customers and investors. And these critical business relationships can be compromised if your site isn’t safe.

A safe website provides a sense of security for your audience when they go through your pages. As your site becomes trusted, they won’t worry about signing up in forms or engaging in other activities there.

Take a look at the website of Locality Planning Energy Holdings Limited (ASX:LPE), an electricity supplier supporting strata communities. Discover how LPE took measures to secure its web pages.

LPE teamed up with IRM to install an SSL certificate in its site. This SSL certificate gives secure, encrypted communications between its website and its audience’s internet browsers. Providing privacy and data integrity for the site and its users’ personal information. Quite useful for LPE website’s bill payment function and other online forms.

This protective capability likewise boosts LPE website’s ranking in search engines. That’s because Google considers website security as a ranking factor. So, it gives LPE an advantage over competitors in search engines.

But LPE’s website is not just about security or Google ranking.

Check out its sleek design with eye-catching images of its target market, the strata communities. The website also showcases the company’s introductory video on its home page and other videos in its internal page.

Indeed, LPE puts a premium on connecting with its clients and stakeholders. That’s why its website utilises the IRM Newsroom, a unique news aggregation and distribution service. Newsroom allows LPE to publish a news item immediately, or after an approval, in one or more of chosen distribution channels. Whether it’s through website, email alerts or social media accounts.

And LPE isn’t shy about communicating its share price to investors through its web pages. With its share price and chart on its home page, investors can easily spot the company’s recent performance. This home page feature also leads to its Investor Centre where more investor info can be found.

Moreover, LPE website’s big footer contains quick links for easy navigation within the site. It gives access to the company’s online forms too. And directs followers to its Twitter, LinkedIn and Facebook accounts.

Its services pages highlights logos of communities LPE now works with. While its customer pages feature testimonials describing clients’ good feedback on the company.

 

LPE’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with LPE on advancing their investor communications capability.

Would you like to get the Newsroom free trial? Please click this link for more information.

If you’d like to check out IRM’s work for other ASX-listed clients, feel free to go this page.

We’d love to hear from you too! You can chat with one of our account managers on +61 2 8705 5444 or  clientrelations@irmau.com.

You can also visit our website here for more details.

 

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How to educate investors about your company

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to create a mobile-friendly website for investors” — here.)

Educate

How big is your industry?

How will you generate profit?

What makes your company a better investment compared to your competitors?

These are just some questions you’ll face as potential investors look into your company.

Investors want to be part of a successful company that gives a return. That’s why they take time to do research first.

And your responses to their questions will ascertain whether you’ll get the capital you need. Or if you’ll walk away empty-handed.

No worries! YOU are the expert on your company and your industry. All you need to do is understand the educational needs of your investors and support them.

As they choose to learn more about you, progression rates in their investor journey will improve. And the better the progression rates, the more you’ll eventually lead them to the final stage – becoming a committed shareholder.

Here are 3 suggestions for educating investors through your online investor relations:

1. Position your company in its industry

Investors love to classify companies in different ways. So you want to make certain your website provides the information they need to get your classification right.

Stakeholders will also be looking at peers in the same industry. It’s key to explain where you fit in the big picture. It ensures how you differentiate yourself from your peers.

2. Deliver industry information and news

Give educational materials that describe your industry in your site. Such as uses of products and services, market assessments, and the like. Include your company’s role in the industry too.

Consider geographical opportunities to educate. This means offering information on your projects’ locations. Particularly places that are not familiar to your audience.

3. Convey non-company news

Are there current industry or geographical news that are relevant to your company? Include links to third-party news or to your own blog in your website. This will help your investors have an overall view of your company and industry.

 

In a nutshell

Educating investors about your company is essential in the success of your online investor relations. Remember to position your company in its industry. And don’t forget to deliver industry information as well as non-company news. The better investors understand your business, the more confident they’ll feel about their prospective investment.

 

Open to some suggestions?

IRM can assist with a full website review to ensure your site runs smoothly on mobile and desktop devices.

We’ve been helping ASX-listed companies with their online investor relations strategies since 2002. See a list of our clients through this link. Or check out our website here.

If you prefer to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com.

 

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Kasbah Resources asserts online presence

Kasbah

A corporate website is vital in today’s digital business age.

Not having a site means losing business and investors to your competitors that have such online presence.

An online presence will not only enable customers to quickly find your products or services. It will also help potential investors, business partners and employees to easily learn about your company.

But it’s not enough to just have a website. If you want to be taken seriously, you must have a professional-looking site. It’s your best shot at making a good impression on your audience.

Look at how Kasbah Resources Limited (ASX:KAS) showed its audience and competitors that it meant business. Check out this mineral exploration and development company’s website. And see how it’s advancing its Achmmach Tin Project in the Kingdom of Morocco.

To showcase Kasbah’s performance, the site’s many features include its share prices and charts. Giving an indication of the company’s health. And reflecting investor perception of its capacity to generate profits.

Kasbah’s newly launched website has a videos page and image gallery to give investors a visually appealing presentation of its projects and operations. A brilliant way to grab its audience’s attention and provide great engagement.

And to further connect with its stakeholders, Kasbah’s site is geared with the IRM Newsroom. This investor communication service gathers news from different sources, such as ASX Announcements. Then it publishes them to various distribution channels, like its website and email alerts. What a time-saving way to keep investors in the loop!

Speaking of staying connected, Kasbah’s audience can follow its social media account easily through the LinkedIn button on its website. Now, followers won’t miss any updates from the company.

Also, a careers page was included in Kasbah’s site to reach out to potential team members. Another indication of the company’s growth as it expands and makes additions to its organisation.

 

Kasbah’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Kasbah on enhancing their investor communications capability.

If you’re interested about the Newsroom free trial, please click this link.

To browse through IRM’s actual work for other ASX-listed clients, feel free to go this page.

If you’d like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

You can also visit our website here for more info.

 

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10 key factors for successful online investor relations

Success Factors

Ever wondered what investors want online?

They are not just looking for your company’s financial information.

They want details on your business and your investment proposition. They want to know the latest happenings via your company news.

As investors progress in their journey to become shareholders, they will seek facts and impressions from your organisation through online touchpoints. These touchpoints are forms of communication that enable stakeholders to interact with your company.

That’s why your online communications strategy needs to perform well to maximise the progression rates of investors through the stages of their journey.

And how would you know your online IR strategy is effective? When it delivers the messages in the medium investors want, using the touchpoints they choose. If their needs are not met at that moment, they may not move forward or may just move away.

With these 10 success factors, you can be there for them and provide the signpost for the next stage. Here’s a brief run-through of the best practice principles:

1. Attract – Draw the right investor traffic to your touchpoints, such as your website, email alerts, annual reports.

2. Appeal – Use design, imagery and style to appeal to investors early in their journey.

3. Navigate – Deliver a seamless navigation to give investors a smooth access to your web pages.

4. Quality – Provide content that’s great quality, complete and up-to-date.

5. Mobile – Look great on every phone or tablet, landscape or portrait. And convey information quickly.

6. Educate – Understand the educational needs of visitors and take them further than they expect.

7. Relate – Blog, tweet, share, like and post. Encourage investors to respond and engage with you.

8. Engage – Keep investors informed as things change. Provide immediate updates and feedback.

9. Measure – Measure, improve and measure again to evaluate and adjust your strategy.

10. Maintain – Keep the touchpoint information always current, engaging and interesting.

 

Click on each of the factors for additional details on the principles. For a fuller discussion, read more about the success factors through this link. Or download our white paper here.

 

In conclusion

The success factors for online IR is crucial in the journey investors take in making investment decisions about your company. Making the most out of these best practice principles will enable you to be present for them at each stage. So you can deliver the facts and impressions they need, at the time they choose, using the touchpoints they want.

 

If you ever need some assistance

Since 2002, IRM has helped hundreds of ASX-listed companies like you with their online investor communications. As online investor communications specialists, we understand the success factors in best assisting investors to make their journey to a favourable investment decision.

Chat with us on +61 2 8705 5444 or email clientrelations@irmau.com. You can also visit www.irmau.com for more information.

 

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Golden Rim momentum spurs website’s transformation

GMR

A website redesign can be burdensome.

Or not.

Depending on your content management system (CMS).

It’s actually not as complicated if your CMS can step up to the challenge.

And it can be very advantageous. Especially when your redesign aims to reflect your company’s growth and to strengthen your online presence.

Just like the CMS that runs the website of Golden Rim Resources Ltd.

With its clever CMS, Golden Rim (ASX:GMR) was able to implement functional modifications to help its website work better in reaching its investor audience. The public exploration company is focused on developing its project portfolio through exploration and strategic acquisition.

Golden Rim’s website now highlights its share prices and charts, among other enhancements. This feature gives up-to-the-minute figures that indicate the company’s performance. It includes in depth price data with buy/sell depth, last sale, volume, peer information, indices and historical information.

The new website hyped up its audio-visual capabilities with a featured video on its home page and an image gallery of its projects in Burkina Faso and Chile. It also has a video multimedia page where investors can catch all videos on its projects and strategies.

Golden Rim’s website now maximises IRM Newsroom to strengthen connections with investors. It helps the company decide which news items are published to its website, sent to email subscribers and posted on social media.

And to amplify its audience reach, social media buttons were added to the updated site. These give immediate access to the Twitter and LinkedIn accounts of Golden Rim and help the company grow its following.

 

Golden Rim’s website was designed using the HQi content management system and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Golden Rim on boosting their investor communications capability.

If you’d like to get the Newsroom free trial, please this link.

To browse through IRM’s actual work for other ASX-listed clients, feel free to go this page.

If you’d like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

You can also visit our website here for more info.

 

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When is it time for a new investor website?

Slow website
A slow website is just one of the telltale signs that your site needs a refresh.

 

Let’s be honest.

You look at your website and you get disappointed.

It looks old and out of date. It’s slow and unresponsive. It doesn’t represent your growing business at all. And it would give investors the wrong impression, wouldn’t it?

Factors that may affect your site’s lifespan are related to changes in your business. Other defining elements may be related to modifications to the Web and in your audience’s expectations.

There’s actually no definite time frame for a website’s shelf life. Some experts say a site is good for 2-5 years. Others say upgrades are necessary when your website exceeds its third year.

However, time shouldn’t be the only reason for your site’s renovation. Your decision for a redesign should depend more on how your audience engages with your website.

And with resurgent investor interest, why not take advantage of giving your site a new fresh look? These 4 red flags could help you see if it’s time for a new investor website for your business.

 

Red flag #1: It’s been too long since you’ve restyled your site’s design.

When was the last time you gave your site a makeover? If you can’t even remember when, then a revamp is most likely due. Especially if you haven’t even upgraded after you launched the website.

Now, go through your webpages. How do they look? Contemporary? Old-fashioned? Do they still attract and appeal to all investors? Really?

Remember, an objective review of your website is an imperative step towards improving it.

 

Red flag #2: Your business has rebranded.

If your company has adopted a new name, then it must be reflected in your website, right? Your site needs to be consistent. How else would people know that the new name and logo belongs to the same company they’ve been working with.

Or maybe you’ve kept your brand but given it a new spin as seen in your latest annual reports or presentations. You can use those great design concepts on your website to make it more progressive.

 

Red flag #3: Your site is just slow and hard to maintain.

It goes without saying that design and technology advances at top speed nowadays. So it’s but natural for your audience to expect that same proficiency from your website.

If your site takes ages to load, that’s a turn off for your audience. If you can’t even update it with new content, you’re heading the opposite direction from giving your audience a great experience on your website.

A website migration might be your best recourse if technology is the issue. You’ll need the latest system to help your site work fast. The kind of tools that allow you to easily maintain your website as well.

This capability should enable your site to run smoothly on both desktop and mobile devices. So make sure your website not only looks appealing. It should be super mobile friendly too.

 

Red flag #4: You need investor tools and information to refresh your online investor presence.

Even well-designed websites need a face lift once every few years. Or at least an evaluation on certain periods because of technology changes and audience engagement.

Perhaps you need an interactive timeline or map to showcase your projects or operations. Maybe your share prices and charts need to be prominently displayed on your home page. Or you want to quickly send out ASX Announcements to investors simultaneously with posting them on your site.

These are just some ideas on how you can continue to enhance your investor communications through your website. After all, there’s always room for growth in a dynamic organisation like yours.

Audience engagement
Audience engagement is one of the best indicators of your website’s lifespan.

 

Some help on rebuilding your website

Each company is unique. And while these red flags may help you consider a website restructuring, there may be other factors that could influence your decision.

IRM is happy to work with you to review your current site. We can assist you on improving your webpages to help achieve your business goals.

As Australia’s leading investor website company, we understand there are different ways to improve your online presence. You may want a small refresh, a redesign, a technology transplant or a total overhaul. We’re well equipped to complete all of these. With your existing site or a new one.

It’s easier and quicker than you think, and probably costs less than you think. And with IRM HQi technology, a redesign would be further away and easier to do, giving lower long-term costs.

A number of our 170 clients have recently launched new websites. See some examples of our work here.

If you’d like to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

For more information, please visit our website through this link.

 

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Introducing the Newsroom App – Manage your investor communications while on the go

Newsroom App

You won’t be needing a desktop for this.

Nope. Not even a laptop.

Because you can now send investors ASX announcements or company news from your phone or tablet through the IRM Newsroom App.

Newsroom App enables you to instantly tap into Newsroom from your mobile devices. Perfect for staying connected with investors even when you’re on the move.

It’s a much quicker alternative than mobile web browsing for Newsroom. Since it only takes a second to launch this app. No need to launch a web browser, type in a URL and wait for the site to load.

Once you’ve accessed your Newsroom account, you’ll be able to update your website with latest news for stakeholders. You can even transmit emails to your subscribers and tweet or post in LinkedIn with the click of a button.

You’ll have control over which messages are relayed in the channels you choose – website, email or social media. You can decide by type of news or an individual news item.

This application is free with the Newsroom Premium plans under the Newsroom Corporate or Enterprise Plan. The plans’ features include:

  • Email Alerts service, such as on-site registration, uploading distribution lists and more
  • Use of any number of separate web pages for the website, automatically updated by Newsroom Distribution channels
  • Provision of custom mailshots, email subscriber groups, auto publishing on social media accounts
  • Integration with WordPress blogs as well as third-party news sources, such as Boardroom Media, Proactive Investors, ABN Newswire and FNN

Newsroom App is available on both iOS and Android. For iOS, just go to the App Store on your mobile and search for “IRM Newsroom.” You can also use this link to download the app. For Android, look for “IRM Newsroom” in the Play Store or click here to download it.

 

If you’re new to Newsroom, you can get a free trial through this page.

You can also click here to check out our ASX-listed clients using Newsroom.

If you wish to discuss how to get the Newsroom App, our account managers would love to hear from you. Call us on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more details.

 

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Accelerate Resources goes full speed ahead

Accelerate

It’s never too late to switch. Especially if it’s for the better.

Accelerate Resources Limited (ASX: AX8) didn’t shy away from moving to a more suitable website when it realised its former one was outdated.

Accelerate pursues investment opportunities in Australian cobalt copper and gold exploration projects. Being a recently listed company, its efforts were focused on fully engaging with investors.

That’s why the company initially tapped IRM’s Newsroom to have a better handle on communications with stakeholders. With Newsroom, Accelerate could decide which news items would be published to its website. The tool could also enable the company to send announcements to email subscribers and posted on social media.

But Accelerate’s previous website was too clunky and couldn’t set up its news feeds. It wasn’t up to par with what it wanted to achieve in terms of connecting with its audience.

So Accelerate teamed up with IRM to redesign its site with enhanced capabilities for reaching investors. The company’s data feeds were finally set up in Newsroom and now ready for relaying messages to stakeholders.

More noteworthy changes were made in Accelerate’s website too. For instance, the home page offers the company’s latest news for easy access. An email alerts section allows investors to subscribe to its latest updates as well.

An Investor Welcome page was included in the site where stakeholders can find quick links to pertinent data, such as presentations and projects.

Since it’s newly listed, the pages for annual, quarterly and half-yearly reports remain hidden at the moment. However, these pages are ready to go live as content becomes available.

 

Accelerate’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Accelerate on reinforcing their investor communications capability.

If you want to get the Newsroom free trial, just go to this page.

For a sample of IRM’s actual work for other ASX-listed clients, please click here.

If you wish to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more info.

 

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