How to relate to investors through your website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to educate investors about your company” — here.)

How to Relate to Investors

Straight from the horse’s mouth.

Nothing beats information directly from your company.

Communication with shareholders is vital to the success and growth of your organisation. It’s not just to meet an obligation under the ASX-listing rules.

In fact, investors recognise your website as the most valuable source of company news or information. As you communicate effectively and honestly, strong and transparent relationships are forged with them.

But relating with your stakeholders is not just limited to your site. You can use other mediums to supplement your website and enhance connections with your investment community. Following are some ideas you can apply to expand your reach.

1. Adopt a social media strategy

A clear social media plan will help your audience relate to you other than through your site.

Investors consider Twitter, LinkedIn, YouTube and Facebook to be were very valuable platforms. Why not use these networks to direct them to your website? Just make sure your tweets and posts have links that lead them to your web pages.

Not yet active on social networks? Nowadays, ASX-listed companies can no longer hide in digital space because of $cashtags on Twitter. At least occasionally check what others are saying about you. (You can Google your $cashtag or company name for starters.)

Consider this. If more Australian businesses are now into social media, these platforms must be doing well in catching the attention of stakeholders.

2. Publish your social media icons

Make sure your website and email signatures have social media icons that link to your accounts or company pages. Also add these icons in soft copies of your reports and letterheads, including ASX announcements. Don’t forget to check that the links are correct and not broken.

3. Take advantage of media coverage

Aside from your site, investors regard business media as a significant source of information. They rely heavily on this medium when making investment decisions.

That’s why it’s good to have a media coverage page on your website. Featuring what the media is saying about you or your industry adds credibility to your site. Remember to monitor this page so that it’s up to date.

 

Let’s recap

Relating with investors through your website can be strengthened with a good social media strategy. Other ways of enhancing this connection is by promoting your social media icons and adding a media coverage page on your site.

 

Get help

IRM can assist with a full website review to ensure your site strongly and relevantly relates with investors.

We’ve been helping ASX-listed companies with their online investor relations strategies since 2002. See a list of our clients through this link. Or check out our website here.

If you prefer to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com.

 

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Oventus website takes investor communications to next level

Oventus website

When was the last time you communicated with investors?

Have you told them the milestones you’ve achieved since your last update?

Perhaps you’ve created more products. Or developed new partnerships.

Maybe you’ve hit your earnings targets. Or raised funds.

Your investor community would like to hear about all these accomplishments in your business.

And managing your communications doesn’t have to be complicated. In fact, it can be simpler than how you do it now.

Take the case of Oventus Medical Ltd (ASX: OVN). The Australian medical device company offers a new treatment modality for obstructive sleep apnoea via its Airway Technology.

Oventus recently integrated the IRM Newsroom into its website to make it easier to connect with investors. This news aggregation and distribution tool now helps the company communicate to stakeholders about its ASX Announcements, financial reports and presentations.

Oventus has control over what news items are posted on its investor site. No need for a web developer to update this section of its web pages.

The company can also decide which messages are sent to its subscribers via email or its social media accounts. All these with just a click of a button.

What’s great about this is that Oventus didn’t have to change its main website to have this functionality. It just added pages to its existing site to upgrade its Investor Centre. With both corporate and investor websites on the same domain.

This strategy makes it less of a hassle in maintaining all information on the sites. It’s better for SEO results as well.

 

Oventus’ investor website was enhanced using Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Oventus on improving their investor communications capability.

You can try Newsroom for free to experience its time-saving features. Just tap this link for more info. Some FAQs are also available on this page.

You’re in good company with Newsroom. In 2017, our clients sent more than 484,000 emails each month to over 120,000 subscribers through Newsroom. Check out the numbers!

To speak to one of our account managers, call on +61 2 8705 5444 or email clientrelations@irmau.com.

Visit our website here to get more details.

 

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Website design trends: bold and bright take centre stage

Website design trends

2018 is emerging as one of the most adventurous years in web design.

Just look around the Internet! See how vibrant colours and bold typefaces are stealing the web limelight.

To be sure, your website is the anchor of your company’s online presence. It’s an invaluable resource. Always available to educate your audience and interact with them.

But it isn’t a static medium that simply presents data. It allows your information to move. Enabling your audience to engage with you. Ultimately making an impact on them.

With this capability, your site’s design should be in line with what is current. Agree?

It should capture your audience’s attention span in just 5 seconds. It should communicate creatively, as it works intuitively and efficiently.

If you’re launching a new website or considering a revamp of your existing one, have a think through these present trends. These pointers are not just a matter of visual gratification. They’re sure to provide smooth functionality as well.

1. Striking visuals

We’re talking about bright and crisp colours. Not only for newer sites that want to attract (and keep) audience’s attention. But also for those that want to convey a strong and confident brand personality. It’s a step up from the traditional muted palettes.

These lively colour schemes go with big typography and impactful headers. Showing lots of personality for aesthetic effect and emphasis. Giving a dramatic impression but still minimalist and clean. These will keep your audience glued to your website.

Stunning real-life images are now preferred over generic stock photos too. Authentic photographs would express your company’s personality and tone. With a focus on being real and engaging.

Atlas
Atlas Iron features a big typeface and vivid images on its website.

2. Data illustrations

Websites are adopting user-friendly icons, infographics and animated graphics for high impact visual storytelling. These would draw your audience’s attention and make your site less static, more dynamic.

At a glance, these illustrations would effectively communicate and simplify complicated information. They’d put a dash of fun into your website. Presenting your company or brand as more approachable to your audience.

3. Video content

Videos would allow your audience to consume more content. Faster. To be honest , your audience would prefer to watch them over reading text.

Videos would also provide a human touch into your site’s static content. They’d enrich it with a great website experience around your brand. So it would make sense to integrate video content throughout your web pages. (Just like the site of Locality Planning Energy, or LPE, on the first image.)

Strandline
Strandline uses icons and real-life photographs on its mobile-friendly site.

4. Mobile optimisation

With most people using smartphones, it’s no wonder mobile browsing has exceeded desktop. Even investors read news, research companies and look at investor-related content on their phones throughout the day.

That’s why your website should be readily viewed on phones or tablets. Your web pages should deliver a great user experience in whatever screen size or orientation your audience prefers.

 

Wrapping up

Want to be relevant to your audience and engage with them effectively? Seriously consider these useful trends for 2018. Remember to utilise striking visuals and data illustrations in your site. And don’t forget to include video content and mobile optimisation for a great website experience.

 

A little help goes a long way

IRM is happy to work with you, using these current trends to create a new site or refresh your existing one.

As Australia’s leading investor website company, IRM understands there are different ways to improve your online presence. You may want a small refresh, a redesign, a technology transplant or a complete overhaul.

It’s easier and quicker than you think, and probably costs less than you think. And with IRM HQi technology, next time this happens will be further away and easier to do, giving lower long-term costs.

A number of our 170 clients have recently launched sites, while others revamped their previous ones. See some examples of our work in this page.

Chat with one of our account managers today on +61 2 8705 5444 or clientrelations@irmau.com for more details.

You can also visit our website here for further info.

 

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Redesign ramps up Riversdale Resources website

Riversdale Resources

Well-designed. User-friendly. Responsive.

That’s how clients and investors expect your website to be.

You can’t just have any site if you want the needs of your audience and business to be met.

Your website must be attractive, easily navigable and engaging.

And if a redesign is necessary to address that requirement, why not? The returns of having a fresh new online presence would be worth it.

Among companies attuned to this essential is Riversdale Resources Limited, an Australian incorporated coal development company.

Riversdale recently embarked on a website renovation to ramp up its online presence. The company is focused on hard steelmaking coal projects with the potential to be developed into mines supplying steelmaking coal into the seaborne market.

The makeover for Riversdale’s site resulted in more vivid images throughout the web pages. Showcasing its burgeoning operations and projects.

The new website also features the company’s blog. Sharing real-life stories and photos of how Riversdale is contributing in environmental programs and fundraisers.

More of its company news are found on its Newsletter page within the site. It’s where subscribers could sign up to receive regular updates in an informative and colourful spread.

Riversdale intends to strengthen its communications with stakeholders soon as it becomes listed on the ASX. Its website is equipped with the IRM Newsroom to quickly send out ASX Announcements and other news items to investors. It can also relay messages via email or social media channels.

Riverdale’s latest site also makes it easy for the company to connect with contractors and potential employees. It provides a form in its Contractors page, where contractors can submit information regarding transactions with the company. While its Careers section allows future team members to enlist through an application form.

 

Riversdale’s website was developed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Riversdale on enhancing their investor communications capability.

You can try Newsroom for free to experience its time-saving features. Just tap this link for more info.

Check out our web designs for other ASX-listed clients in this page.

To speak to one of our account managers, call on +61 2 8705 5444 or email clientrelations@irmau.com.

Visit our website here to get more details.

 

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Are you getting the most out of IRM Newsroom?

Newsroom

Bet you didn’t know these neat tricks you can do with IRM Newsroom?

Yes, there’s more to this powerful tool than you benefit from.

Newsroom collects your company news and distributes them to your investors and stakeholder groups, right? It’s a great help in managing your news updates through your website, email and social media accounts with just a click of a button.

But that’s just the tip of the iceberg, so to speak. There’s a rich resource within Newsroom that’s waiting for you to tap into it.

Emails and subscriber groups

Did you know you could customise your email alert templates? This way you can choose the format that best represents your company when sending messages.

You can also create custom mailshots using the compose new mail feature. Great for sending batches of email to your subscriber groups. And you can add multiple subscriber groups for your various audiences.

Announcement pages

Why settle for boring announcement pages when you can update its design and layout? Part of keeping things fresh and relevant. You can even separate your announcements over multiple pages.

Keywords

Are you using keywords to tailor how your news is shared? Appointing specific keywords will determine how announcements will be sent out when the keywords are used in their title.

For example, you set “Presentation” as a keyword. Any announcements using that keyword in its title will go directly to the presentations page of your website, as you’ve prearranged it. It can go to a specific subscriber group or posted on your social media accounts, depending on your predetermined options.

PDF icons

Leave the guesswork behind. You can use PDF icons or thumbnails to show users what file they’ll be accessing.

Blog and other feeds

Why not feed your blog into Newsroom? This way you can easily share updates with your audience. You can also include other feeds as input sources, like ABN Newswire, Boardroom.Media, Financial News Network and Proactive Investors.

Social media

Take advantage of social media to amplify your news. Add your social media accounts to your distribution channels to reach a wider audience. You can also highlight social media icons in your website and email alerts to promote your profiles. More followers, more audience engagements.

 

If you need assistance with any of these features, please speak to us. We’d be glad to help you uncover these valuable functionalities.

 

Not yet on Newsroom?

Why put things off? When you can ask for your free Newsroom trial today. For a demo or discussion on this tool, you may also reach us on +61 2 8705 5444 or clientrelations@irmau.com.

You’re in good company with Newsroom. In 2017, our clients sent more than 484,000 emails each month to over 120,000 subscribers through Newsroom. Check out the numbers!

Some FAQs are available on this page. And more details can be found on our IRM website.

 

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Incremental Oil and Gas reinvents as Eon NRG

Eon NRG

Rebranding.

Many companies will do it at some point. For various reasons.

Particularly when its vision has expanded beyond its initial goals.

Perhaps you’re considering one too for your company?

Take a look at how Incremental Oil and Gas Limited (IOG) changed its name to carefully realign its new strategy. A progressive move forward to strengthen engagement with clients and investors.

IOG is now known as Eon NRG Limited (ASX:E2E), an energy company focused on identifying and profitably developing resources in North America.

The company announced the rebrand establishes a more aggressive approach to value accretion through more drilling. And it supports its aim of developing a broader range of opportunities in the energy sector.

Accordingly, Eon partnered with IRM to refresh its website in relation to the move. So its new company name, logo and ticker code were all updated in the site.

Colours and fonts were also modified in the web pages to match Eon’s latest corporate palette and style guide. Of course, content was amended to correspond with the rebrand as well.

You’ll see adjustments evident in Eon’s home page and projects overview. Even its email alert templates were attuned to the fresh look and game plan.

Eon’s investor section is gaining traction with its new ticker code reflected in ASX announcements and a preliminary final report. As the business advances, more information will be available in these pages, such as its annual reports.

 

Eon’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Eon on reinforcing their investor communications capability.

Want to try Newsroom for free? Click this link to get more details.

Discover our designs for other ASX-listed clients in this page.

You can also speak to one of our account managers on +61 2 8705 5444 or clientrelations@irmau.com.

Visit our website here for more info.

 

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Blogging made even easier with IRM HQi

Blogging made even easier with IRM HQi

No fuss. No hassle.

Yup! No need for other blogging programs.

Say hello HQi Blog, the new blogging feature within IRM’s HQi proprietary content management system.

HQi is a user-friendly platform that gives you control over your website content, images and navigation. It also allows you to distribute news and communicate with investors.

With its latest blogging feature, you now have a simple way of putting your thoughts down and sharing it across your investor audience. What a convenient way to connect with stakeholders!

You’ll be using the same technology that runs your website. No more jumping from one platform to another.

It’s for blogging newbies and veteran bloggers that don’t need the hassle.

All you need to do is login to your HQi account and look for “Blog” on the dashboard’s left-hand menu. This section will enable you to organise your blog settings, such as your blog’s banner image, heading and description. It’s where you determine your maximum number of recent posts or archives as well as other elements.

Once you’re ready with your settings, you can easily create a new post, with its title, author and featured image. HQi will even give you the number of words you’ve brought into each post.

And managing your posts is a walk in the park. As you’ll see a list of all your posts, drafts or published, in HQi Blog. You can also assign the categories you’d like for your posts, for easy reference.

If you’re an HQi user with a WordPress blog – no worries! You can continue using WordPress and there won’t be any issues with its integration. Speak to us if you’d like to try out HQi Blog though.

 

Want to learn more about HQi?

Perhaps we can help you switch to a more user-friendly platform. Read more about how HQi works in this FAQs page. Or tap this link to consider plans and prices that would best suit your business.

If you’d like to discuss your options, call our IRM Client Relations Team at +61 2 8705 5444 or email us at clientrelations@irmau.com.

Discover more about the benefits of blogging for business here. And brush up on how to write a blog on this page.

Visit www.irmau.com for more details.

 

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