3 benefits of securing your corporate website

Secure website

“Not secure.”

Not_secure

Seen that message next to a web address? (Hopefully, not on your website.)

Google displays that label on sites that don’t use SSL certificates (or Secure Sockets Layer certificates).

This digital certificate delivers secure, encrypted communications between your website and any browser used by your audience.

It guards against hackers and identity thieves. Because it enables information to become readable only to the server your website is sending it to.

This means privacy and data integrity for your site and your audience’s personal information. It ensures other sensitive information won’t be compromised. Like passwords or credit card numbers.

But more than protecting your website, there are 3 other advantages of securing your site with an SSL certificate. Read on to uncover these additional benefits:

1. Boosts search ranking for your website

Google now considers using SSL certificates as a ranking factor in search results. This means your SSL certificate will help boost your site to list higher in search. Giving you an edge over your competitor’s website.

2. Establishes trust between your website and your audience

By showing a “Secure” signal, your clients and investors will consider your site as a trusted one. They’ll have a sense of security as they browse your web pages. They won’t worry about signing up in forms, making a purchase or engaging in other activities there.

Secure

3. Determines verification of your website

Certificate authorities only issue SSL certificates to verified companies that have gone through several identity checks. So your certificate validates your domain ownership as well as business registration.

 

To put it plainly

An SSL certificate provides your website search visibility. It establishes trust with your audience as they determine the verification of your site. All these benefits come with the use of an SSL certificate to secure your web pages.

 

Perhaps we can help

For IRM clients, we can install the SSL certificate you’ve purchased for your website. Or we can buy a certificate on your behalf and manage the renewal for  you.

Chat with one of our account managers today on +61 2 8705 5444 or clientrelations@irmau.com for more details.

You can also visit our website here for further info.

 

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How to relate to investors through your website

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to educate investors about your company” — here.)

How to Relate to Investors

Straight from the horse’s mouth.

Nothing beats information directly from your company.

Communication with shareholders is vital to the success and growth of your organisation. It’s not just to meet an obligation under the ASX-listing rules.

In fact, investors recognise your website as the most valuable source of company news or information. As you communicate effectively and honestly, strong and transparent relationships are forged with them.

But relating with your stakeholders is not just limited to your site. You can use other mediums to supplement your website and enhance connections with your investment community. Following are some ideas you can apply to expand your reach.

1. Adopt a social media strategy

A clear social media plan will help your audience relate to you other than through your site.

Investors consider Twitter, LinkedIn, YouTube and Facebook to be were very valuable platforms. Why not use these networks to direct them to your website? Just make sure your tweets and posts have links that lead them to your web pages.

Not yet active on social networks? Nowadays, ASX-listed companies can no longer hide in digital space because of $cashtags on Twitter. At least occasionally check what others are saying about you. (You can Google your $cashtag or company name for starters.)

Consider this. If more Australian businesses are now into social media, these platforms must be doing well in catching the attention of stakeholders.

2. Publish your social media icons

Make sure your website and email signatures have social media icons that link to your accounts or company pages. Also add these icons in soft copies of your reports and letterheads, including ASX announcements. Don’t forget to check that the links are correct and not broken.

3. Take advantage of media coverage

Aside from your site, investors regard business media as a significant source of information. They rely heavily on this medium when making investment decisions.

That’s why it’s good to have a media coverage page on your website. Featuring what the media is saying about you or your industry adds credibility to your site. Remember to monitor this page so that it’s up to date.

 

Let’s recap

Relating with investors through your website can be strengthened with a good social media strategy. Other ways of enhancing this connection is by promoting your social media icons and adding a media coverage page on your site.

 

Get help

IRM can assist with a full website review to ensure your site strongly and relevantly relates with investors.

We’ve been helping ASX-listed companies with their online investor relations strategies since 2002. See a list of our clients through this link. Or check out our website here.

If you prefer to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com.

 

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Oventus website takes investor communications to next level

Oventus website

When was the last time you communicated with investors?

Have you told them the milestones you’ve achieved since your last update?

Perhaps you’ve created more products. Or developed new partnerships.

Maybe you’ve hit your earnings targets. Or raised funds.

Your investor community would like to hear about all these accomplishments in your business.

And managing your communications doesn’t have to be complicated. In fact, it can be simpler than how you do it now.

Take the case of Oventus Medical Ltd (ASX: OVN). The Australian medical device company offers a new treatment modality for obstructive sleep apnoea via its Airway Technology.

Oventus recently integrated the IRM Newsroom into its website to make it easier to connect with investors. This news aggregation and distribution tool now helps the company communicate to stakeholders about its ASX Announcements, financial reports and presentations.

Oventus has control over what news items are posted on its investor site. No need for a web developer to update this section of its web pages.

The company can also decide which messages are sent to its subscribers via email or its social media accounts. All these with just a click of a button.

What’s great about this is that Oventus didn’t have to change its main website to have this functionality. It just added pages to its existing site to upgrade its Investor Centre. With both corporate and investor websites on the same domain.

This strategy makes it less of a hassle in maintaining all information on the sites. It’s better for SEO results as well.

 

Oventus’ investor website was enhanced using Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Oventus on improving their investor communications capability.

You can try Newsroom for free to experience its time-saving features. Just tap this link for more info. Some FAQs are also available on this page.

You’re in good company with Newsroom. In 2017, our clients sent more than 484,000 emails each month to over 120,000 subscribers through Newsroom. Check out the numbers!

To speak to one of our account managers, call on +61 2 8705 5444 or email clientrelations@irmau.com.

Visit our website here to get more details.

 

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Website design trends: bold and bright take centre stage

Website design trends

2018 is emerging as one of the most adventurous years in web design.

Just look around the Internet! See how vibrant colours and bold typefaces are stealing the web limelight.

To be sure, your website is the anchor of your company’s online presence. It’s an invaluable resource. Always available to educate your audience and interact with them.

But it isn’t a static medium that simply presents data. It allows your information to move. Enabling your audience to engage with you. Ultimately making an impact on them.

With this capability, your site’s design should be in line with what is current. Agree?

It should capture your audience’s attention span in just 5 seconds. It should communicate creatively, as it works intuitively and efficiently.

If you’re launching a new website or considering a revamp of your existing one, have a think through these present trends. These pointers are not just a matter of visual gratification. They’re sure to provide smooth functionality as well.

1. Striking visuals

We’re talking about bright and crisp colours. Not only for newer sites that want to attract (and keep) audience’s attention. But also for those that want to convey a strong and confident brand personality. It’s a step up from the traditional muted palettes.

These lively colour schemes go with big typography and impactful headers. Showing lots of personality for aesthetic effect and emphasis. Giving a dramatic impression but still minimalist and clean. These will keep your audience glued to your website.

Stunning real-life images are now preferred over generic stock photos too. Authentic photographs would express your company’s personality and tone. With a focus on being real and engaging.

Atlas
Atlas Iron features a big typeface and vivid images on its website.

2. Data illustrations

Websites are adopting user-friendly icons, infographics and animated graphics for high impact visual storytelling. These would draw your audience’s attention and make your site less static, more dynamic.

At a glance, these illustrations would effectively communicate and simplify complicated information. They’d put a dash of fun into your website. Presenting your company or brand as more approachable to your audience.

3. Video content

Videos would allow your audience to consume more content. Faster. To be honest , your audience would prefer to watch them over reading text.

Videos would also provide a human touch into your site’s static content. They’d enrich it with a great website experience around your brand. So it would make sense to integrate video content throughout your web pages. (Just like the site of Locality Planning Energy, or LPE, on the first image.)

Strandline
Strandline uses icons and real-life photographs on its mobile-friendly site.

4. Mobile optimisation

With most people using smartphones, it’s no wonder mobile browsing has exceeded desktop. Even investors read news, research companies and look at investor-related content on their phones throughout the day.

That’s why your website should be readily viewed on phones or tablets. Your web pages should deliver a great user experience in whatever screen size or orientation your audience prefers.

 

Wrapping up

Want to be relevant to your audience and engage with them effectively? Seriously consider these useful trends for 2018. Remember to utilise striking visuals and data illustrations in your site. And don’t forget to include video content and mobile optimisation for a great website experience.

 

A little help goes a long way

IRM is happy to work with you, using these current trends to create a new site or refresh your existing one.

As Australia’s leading investor website company, IRM understands there are different ways to improve your online presence. You may want a small refresh, a redesign, a technology transplant or a complete overhaul.

It’s easier and quicker than you think, and probably costs less than you think. And with IRM HQi technology, next time this happens will be further away and easier to do, giving lower long-term costs.

A number of our 170 clients have recently launched sites, while others revamped their previous ones. See some examples of our work in this page.

Chat with one of our account managers today on +61 2 8705 5444 or clientrelations@irmau.com for more details.

You can also visit our website here for further info.

 

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Redesign ramps up Riversdale Resources website

Riversdale Resources

Well-designed. User-friendly. Responsive.

That’s how clients and investors expect your website to be.

You can’t just have any site if you want the needs of your audience and business to be met.

Your website must be attractive, easily navigable and engaging.

And if a redesign is necessary to address that requirement, why not? The returns of having a fresh new online presence would be worth it.

Among companies attuned to this essential is Riversdale Resources Limited, an Australian incorporated coal development company.

Riversdale recently embarked on a website renovation to ramp up its online presence. The company is focused on hard steelmaking coal projects with the potential to be developed into mines supplying steelmaking coal into the seaborne market.

The makeover for Riversdale’s site resulted in more vivid images throughout the web pages. Showcasing its burgeoning operations and projects.

The new website also features the company’s blog. Sharing real-life stories and photos of how Riversdale is contributing in environmental programs and fundraisers.

More of its company news are found on its Newsletter page within the site. It’s where subscribers could sign up to receive regular updates in an informative and colourful spread.

Riversdale intends to strengthen its communications with stakeholders soon as it becomes listed on the ASX. Its website is equipped with the IRM Newsroom to quickly send out ASX Announcements and other news items to investors. It can also relay messages via email or social media channels.

Riverdale’s latest site also makes it easy for the company to connect with contractors and potential employees. It provides a form in its Contractors page, where contractors can submit information regarding transactions with the company. While its Careers section allows future team members to enlist through an application form.

 

Riversdale’s website was developed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Riversdale on enhancing their investor communications capability.

You can try Newsroom for free to experience its time-saving features. Just tap this link for more info.

Check out our web designs for other ASX-listed clients in this page.

To speak to one of our account managers, call on +61 2 8705 5444 or email clientrelations@irmau.com.

Visit our website here to get more details.

 

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Are you getting the most out of IRM Newsroom?

Newsroom

Bet you didn’t know these neat tricks you can do with IRM Newsroom?

Yes, there’s more to this powerful tool than you benefit from.

Newsroom collects your company news and distributes them to your investors and stakeholder groups, right? It’s a great help in managing your news updates through your website, email and social media accounts with just a click of a button.

But that’s just the tip of the iceberg, so to speak. There’s a rich resource within Newsroom that’s waiting for you to tap into it.

Emails and subscriber groups

Did you know you could customise your email alert templates? This way you can choose the format that best represents your company when sending messages.

You can also create custom mailshots using the compose new mail feature. Great for sending batches of email to your subscriber groups. And you can add multiple subscriber groups for your various audiences.

Announcement pages

Why settle for boring announcement pages when you can update its design and layout? Part of keeping things fresh and relevant. You can even separate your announcements over multiple pages.

Keywords

Are you using keywords to tailor how your news is shared? Appointing specific keywords will determine how announcements will be sent out when the keywords are used in their title.

For example, you set “Presentation” as a keyword. Any announcements using that keyword in its title will go directly to the presentations page of your website, as you’ve prearranged it. It can go to a specific subscriber group or posted on your social media accounts, depending on your predetermined options.

PDF icons

Leave the guesswork behind. You can use PDF icons or thumbnails to show users what file they’ll be accessing.

Blog and other feeds

Why not feed your blog into Newsroom? This way you can easily share updates with your audience. You can also include other feeds as input sources, like ABN Newswire, Boardroom.Media, Financial News Network and Proactive Investors.

Social media

Take advantage of social media to amplify your news. Add your social media accounts to your distribution channels to reach a wider audience. You can also highlight social media icons in your website and email alerts to promote your profiles. More followers, more audience engagements.

 

If you need assistance with any of these features, please speak to us. We’d be glad to help you uncover these valuable functionalities.

 

Not yet on Newsroom?

Why put things off? When you can ask for your free Newsroom trial today. For a demo or discussion on this tool, you may also reach us on +61 2 8705 5444 or clientrelations@irmau.com.

You’re in good company with Newsroom. In 2017, our clients sent more than 484,000 emails each month to over 120,000 subscribers through Newsroom. Check out the numbers!

Some FAQs are available on this page. And more details can be found on our IRM website.

 

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Incremental Oil and Gas reinvents as Eon NRG

Eon NRG

Rebranding.

Many companies will do it at some point. For various reasons.

Particularly when its vision has expanded beyond its initial goals.

Perhaps you’re considering one too for your company?

Take a look at how Incremental Oil and Gas Limited (IOG) changed its name to carefully realign its new strategy. A progressive move forward to strengthen engagement with clients and investors.

IOG is now known as Eon NRG Limited (ASX:E2E), an energy company focused on identifying and profitably developing resources in North America.

The company announced the rebrand establishes a more aggressive approach to value accretion through more drilling. And it supports its aim of developing a broader range of opportunities in the energy sector.

Accordingly, Eon partnered with IRM to refresh its website in relation to the move. So its new company name, logo and ticker code were all updated in the site.

Colours and fonts were also modified in the web pages to match Eon’s latest corporate palette and style guide. Of course, content was amended to correspond with the rebrand as well.

You’ll see adjustments evident in Eon’s home page and projects overview. Even its email alert templates were attuned to the fresh look and game plan.

Eon’s investor section is gaining traction with its new ticker code reflected in ASX announcements and a preliminary final report. As the business advances, more information will be available in these pages, such as its annual reports.

 

Eon’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Eon on reinforcing their investor communications capability.

Want to try Newsroom for free? Click this link to get more details.

Discover our designs for other ASX-listed clients in this page.

You can also speak to one of our account managers on +61 2 8705 5444 or clientrelations@irmau.com.

Visit our website here for more info.

 

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Blogging made even easier with IRM HQi

Blogging made even easier with IRM HQi

No fuss. No hassle.

Yup! No need for other blogging programs.

Say hello HQi Blog, the new blogging feature within IRM’s HQi proprietary content management system.

HQi is a user-friendly platform that gives you control over your website content, images and navigation. It also allows you to distribute news and communicate with investors.

With its latest blogging feature, you now have a simple way of putting your thoughts down and sharing it across your investor audience. What a convenient way to connect with stakeholders!

You’ll be using the same technology that runs your website. No more jumping from one platform to another.

It’s for blogging newbies and veteran bloggers that don’t need the hassle.

All you need to do is login to your HQi account and look for “Blog” on the dashboard’s left-hand menu. This section will enable you to organise your blog settings, such as your blog’s banner image, heading and description. It’s where you determine your maximum number of recent posts or archives as well as other elements.

Once you’re ready with your settings, you can easily create a new post, with its title, author and featured image. HQi will even give you the number of words you’ve brought into each post.

And managing your posts is a walk in the park. As you’ll see a list of all your posts, drafts or published, in HQi Blog. You can also assign the categories you’d like for your posts, for easy reference.

If you’re an HQi user with a WordPress blog – no worries! You can continue using WordPress and there won’t be any issues with its integration. Speak to us if you’d like to try out HQi Blog though.

 

Want to learn more about HQi?

Perhaps we can help you switch to a more user-friendly platform. Read more about how HQi works in this FAQs page. Or tap this link to consider plans and prices that would best suit your business.

If you’d like to discuss your options, call our IRM Client Relations Team at +61 2 8705 5444 or email us at clientrelations@irmau.com.

Discover more about the benefits of blogging for business here. And brush up on how to write a blog on this page.

Visit www.irmau.com for more details.

 

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LPE secures innovative website

LPE2

Is your corporate website secure?

Most often, your website is your initial contact with customers and investors. And these critical business relationships can be compromised if your site isn’t safe.

A safe website provides a sense of security for your audience when they go through your pages. As your site becomes trusted, they won’t worry about signing up in forms or engaging in other activities there.

Take a look at the website of Locality Planning Energy Holdings Limited (ASX:LPE), an electricity supplier supporting strata communities. Discover how LPE took measures to secure its web pages.

LPE teamed up with IRM to install an SSL certificate in its site. This SSL certificate gives secure, encrypted communications between its website and its audience’s internet browsers. Providing privacy and data integrity for the site and its users’ personal information. Quite useful for LPE website’s bill payment function and other online forms.

This protective capability likewise boosts LPE website’s ranking in search engines. That’s because Google considers website security as a ranking factor. So, it gives LPE an advantage over competitors in search engines.

But LPE’s website is not just about security or Google ranking.

Check out its sleek design with eye-catching images of its target market, the strata communities. The website also showcases the company’s introductory video on its home page and other videos in its internal page.

Indeed, LPE puts a premium on connecting with its clients and stakeholders. That’s why its website utilises the IRM Newsroom, a unique news aggregation and distribution service. Newsroom allows LPE to publish a news item immediately, or after an approval, in one or more of chosen distribution channels. Whether it’s through website, email alerts or social media accounts.

And LPE isn’t shy about communicating its share price to investors through its web pages. With its share price and chart on its home page, investors can easily spot the company’s recent performance. This home page feature also leads to its Investor Centre where more investor info can be found.

Moreover, LPE website’s big footer contains quick links for easy navigation within the site. It gives access to the company’s online forms too. And directs followers to its Twitter, LinkedIn and Facebook accounts.

Its services pages highlights logos of communities LPE now works with. While its customer pages feature testimonials describing clients’ good feedback on the company.

 

LPE’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with LPE on advancing their investor communications capability.

Would you like to get the Newsroom free trial? Please click this link for more information.

If you’d like to check out IRM’s work for other ASX-listed clients, feel free to go this page.

We’d love to hear from you too! You can chat with one of our account managers on +61 2 8705 5444 or  clientrelations@irmau.com.

You can also visit our website here for more details.

 

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How to educate investors about your company

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to create a mobile-friendly website for investors” — here.)

Educate

How big is your industry?

How will you generate profit?

What makes your company a better investment compared to your competitors?

These are just some questions you’ll face as potential investors look into your company.

Investors want to be part of a successful company that gives a return. That’s why they take time to do research first.

And your responses to their questions will ascertain whether you’ll get the capital you need. Or if you’ll walk away empty-handed.

No worries! YOU are the expert on your company and your industry. All you need to do is understand the educational needs of your investors and support them.

As they choose to learn more about you, progression rates in their investor journey will improve. And the better the progression rates, the more you’ll eventually lead them to the final stage – becoming a committed shareholder.

Here are 3 suggestions for educating investors through your online investor relations:

1. Position your company in its industry

Investors love to classify companies in different ways. So you want to make certain your website provides the information they need to get your classification right.

Stakeholders will also be looking at peers in the same industry. It’s key to explain where you fit in the big picture. It ensures how you differentiate yourself from your peers.

2. Deliver industry information and news

Give educational materials that describe your industry in your site. Such as uses of products and services, market assessments, and the like. Include your company’s role in the industry too.

Consider geographical opportunities to educate. This means offering information on your projects’ locations. Particularly places that are not familiar to your audience.

3. Convey non-company news

Are there current industry or geographical news that are relevant to your company? Include links to third-party news or to your own blog in your website. This will help your investors have an overall view of your company and industry.

 

In a nutshell

Educating investors about your company is essential in the success of your online investor relations. Remember to position your company in its industry. And don’t forget to deliver industry information as well as non-company news. The better investors understand your business, the more confident they’ll feel about their prospective investment.

 

Open to some suggestions?

IRM can assist with a full website review to ensure your site runs smoothly on mobile and desktop devices.

We’ve been helping ASX-listed companies with their online investor relations strategies since 2002. See a list of our clients through this link. Or check out our website here.

If you prefer to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com.

 

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Kasbah Resources asserts online presence

Kasbah

A corporate website is vital in today’s digital business age.

Not having a site means losing business and investors to your competitors that have such online presence.

An online presence will not only enable customers to quickly find your products or services. It will also help potential investors, business partners and employees to easily learn about your company.

But it’s not enough to just have a website. If you want to be taken seriously, you must have a professional-looking site. It’s your best shot at making a good impression on your audience.

Look at how Kasbah Resources Limited (ASX:KAS) showed its audience and competitors that it meant business. Check out this mineral exploration and development company’s website. And see how it’s advancing its Achmmach Tin Project in the Kingdom of Morocco.

To showcase Kasbah’s performance, the site’s many features include its share prices and charts. Giving an indication of the company’s health. And reflecting investor perception of its capacity to generate profits.

Kasbah’s newly launched website has a videos page and image gallery to give investors a visually appealing presentation of its projects and operations. A brilliant way to grab its audience’s attention and provide great engagement.

And to further connect with its stakeholders, Kasbah’s site is geared with the IRM Newsroom. This investor communication service gathers news from different sources, such as ASX Announcements. Then it publishes them to various distribution channels, like its website and email alerts. What a time-saving way to keep investors in the loop!

Speaking of staying connected, Kasbah’s audience can follow its social media account easily through the LinkedIn button on its website. Now, followers won’t miss any updates from the company.

Also, a careers page was included in Kasbah’s site to reach out to potential team members. Another indication of the company’s growth as it expands and makes additions to its organisation.

 

Kasbah’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Kasbah on enhancing their investor communications capability.

If you’re interested about the Newsroom free trial, please click this link.

To browse through IRM’s actual work for other ASX-listed clients, feel free to go this page.

If you’d like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

You can also visit our website here for more info.

 

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10 key factors for successful online investor relations

Success Factors

Ever wondered what investors want online?

They are not just looking for your company’s financial information.

They want details on your business and your investment proposition. They want to know the latest happenings via your company news.

As investors progress in their journey to become shareholders, they will seek facts and impressions from your organisation through online touchpoints. These touchpoints are forms of communication that enable stakeholders to interact with your company.

That’s why your online communications strategy needs to perform well to maximise the progression rates of investors through the stages of their journey.

And how would you know your online IR strategy is effective? When it delivers the messages in the medium investors want, using the touchpoints they choose. If their needs are not met at that moment, they may not move forward or may just move away.

With these 10 success factors, you can be there for them and provide the signpost for the next stage. Here’s a brief run-through of the best practice principles:

1. Attract – Draw the right investor traffic to your touchpoints, such as your website, email alerts, annual reports.

2. Appeal – Use design, imagery and style to appeal to investors early in their journey.

3. Navigate – Deliver a seamless navigation to give investors a smooth access to your web pages.

4. Quality – Provide content that’s great quality, complete and up-to-date.

5. Mobile – Look great on every phone or tablet, landscape or portrait. And convey information quickly.

6. Educate – Understand the educational needs of visitors and take them further than they expect.

7. Relate – Blog, tweet, share, like and post. Encourage investors to respond and engage with you.

8. Engage – Keep investors informed as things change. Provide immediate updates and feedback.

9. Measure – Measure, improve and measure again to evaluate and adjust your strategy.

10. Maintain – Keep the touchpoint information always current, engaging and interesting.

 

Click on each of the factors for additional details on the principles. For a fuller discussion, read more about the success factors through this link. Or download our white paper here.

 

In conclusion

The success factors for online IR is crucial in the journey investors take in making investment decisions about your company. Making the most out of these best practice principles will enable you to be present for them at each stage. So you can deliver the facts and impressions they need, at the time they choose, using the touchpoints they want.

 

If you ever need some assistance

Since 2002, IRM has helped hundreds of ASX-listed companies like you with their online investor communications. As online investor communications specialists, we understand the success factors in best assisting investors to make their journey to a favourable investment decision.

Chat with us on +61 2 8705 5444 or email clientrelations@irmau.com. You can also visit www.irmau.com for more information.

 

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Golden Rim momentum spurs website’s transformation

GMR

A website redesign can be burdensome.

Or not.

Depending on your content management system (CMS).

It’s actually not as complicated if your CMS can step up to the challenge.

And it can be very advantageous. Especially when your redesign aims to reflect your company’s growth and to strengthen your online presence.

Just like the CMS that runs the website of Golden Rim Resources Ltd.

With its clever CMS, Golden Rim (ASX:GMR) was able to implement functional modifications to help its website work better in reaching its investor audience. The public exploration company is focused on developing its project portfolio through exploration and strategic acquisition.

Golden Rim’s website now highlights its share prices and charts, among other enhancements. This feature gives up-to-the-minute figures that indicate the company’s performance. It includes in depth price data with buy/sell depth, last sale, volume, peer information, indices and historical information.

The new website hyped up its audio-visual capabilities with a featured video on its home page and an image gallery of its projects in Burkina Faso and Chile. It also has a video multimedia page where investors can catch all videos on its projects and strategies.

Golden Rim’s website now maximises IRM Newsroom to strengthen connections with investors. It helps the company decide which news items are published to its website, sent to email subscribers and posted on social media.

And to amplify its audience reach, social media buttons were added to the updated site. These give immediate access to the Twitter and LinkedIn accounts of Golden Rim and help the company grow its following.

 

Golden Rim’s website was designed using the HQi content management system and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Golden Rim on boosting their investor communications capability.

If you’d like to get the Newsroom free trial, please this link.

To browse through IRM’s actual work for other ASX-listed clients, feel free to go this page.

If you’d like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

You can also visit our website here for more info.

 

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When is it time for a new investor website?

Slow website
A slow website is just one of the telltale signs that your site needs a refresh.

 

Let’s be honest.

You look at your website and you get disappointed.

It looks old and out of date. It’s slow and unresponsive. It doesn’t represent your growing business at all. And it would give investors the wrong impression, wouldn’t it?

Factors that may affect your site’s lifespan are related to changes in your business. Other defining elements may be related to modifications to the Web and in your audience’s expectations.

There’s actually no definite time frame for a website’s shelf life. Some experts say a site is good for 2-5 years. Others say upgrades are necessary when your website exceeds its third year.

However, time shouldn’t be the only reason for your site’s renovation. Your decision for a redesign should depend more on how your audience engages with your website.

And with resurgent investor interest, why not take advantage of giving your site a new fresh look? These 4 red flags could help you see if it’s time for a new investor website for your business.

 

Red flag #1: It’s been too long since you’ve restyled your site’s design.

When was the last time you gave your site a makeover? If you can’t even remember when, then a revamp is most likely due. Especially if you haven’t even upgraded after you launched the website.

Now, go through your webpages. How do they look? Contemporary? Old-fashioned? Do they still attract and appeal to all investors? Really?

Remember, an objective review of your website is an imperative step towards improving it.

 

Red flag #2: Your business has rebranded.

If your company has adopted a new name, then it must be reflected in your website, right? Your site needs to be consistent. How else would people know that the new name and logo belongs to the same company they’ve been working with.

Or maybe you’ve kept your brand but given it a new spin as seen in your latest annual reports or presentations. You can use those great design concepts on your website to make it more progressive.

 

Red flag #3: Your site is just slow and hard to maintain.

It goes without saying that design and technology advances at top speed nowadays. So it’s but natural for your audience to expect that same proficiency from your website.

If your site takes ages to load, that’s a turn off for your audience. If you can’t even update it with new content, you’re heading the opposite direction from giving your audience a great experience on your website.

A website migration might be your best recourse if technology is the issue. You’ll need the latest system to help your site work fast. The kind of tools that allow you to easily maintain your website as well.

This capability should enable your site to run smoothly on both desktop and mobile devices. So make sure your website not only looks appealing. It should be super mobile friendly too.

 

Red flag #4: You need investor tools and information to refresh your online investor presence.

Even well-designed websites need a face lift once every few years. Or at least an evaluation on certain periods because of technology changes and audience engagement.

Perhaps you need an interactive timeline or map to showcase your projects or operations. Maybe your share prices and charts need to be prominently displayed on your home page. Or you want to quickly send out ASX Announcements to investors simultaneously with posting them on your site.

These are just some ideas on how you can continue to enhance your investor communications through your website. After all, there’s always room for growth in a dynamic organisation like yours.

Audience engagement
Audience engagement is one of the best indicators of your website’s lifespan.

 

Some help on rebuilding your website

Each company is unique. And while these red flags may help you consider a website restructuring, there may be other factors that could influence your decision.

IRM is happy to work with you to review your current site. We can assist you on improving your webpages to help achieve your business goals.

As Australia’s leading investor website company, we understand there are different ways to improve your online presence. You may want a small refresh, a redesign, a technology transplant or a total overhaul. We’re well equipped to complete all of these. With your existing site or a new one.

It’s easier and quicker than you think, and probably costs less than you think. And with IRM HQi technology, a redesign would be further away and easier to do, giving lower long-term costs.

A number of our 170 clients have recently launched new websites. See some examples of our work here.

If you’d like to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

For more information, please visit our website through this link.

 

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Introducing the Newsroom App – Manage your investor communications while on the go

Newsroom App

You won’t be needing a desktop for this.

Nope. Not even a laptop.

Because you can now send investors ASX announcements or company news from your phone or tablet through the IRM Newsroom App.

Newsroom App enables you to instantly tap into Newsroom from your mobile devices. Perfect for staying connected with investors even when you’re on the move.

It’s a much quicker alternative than mobile web browsing for Newsroom. Since it only takes a second to launch this app. No need to launch a web browser, type in a URL and wait for the site to load.

Once you’ve accessed your Newsroom account, you’ll be able to update your website with latest news for stakeholders. You can even transmit emails to your subscribers and tweet or post in LinkedIn with the click of a button.

You’ll have control over which messages are relayed in the channels you choose – website, email or social media. You can decide by type of news or an individual news item.

This application is free with the Newsroom Premium plans under the Newsroom Corporate or Enterprise Plan. The plans’ features include:

  • Email Alerts service, such as on-site registration, uploading distribution lists and more
  • Use of any number of separate web pages for the website, automatically updated by Newsroom Distribution channels
  • Provision of custom mailshots, email subscriber groups, auto publishing on social media accounts
  • Integration with WordPress blogs as well as third-party news sources, such as Boardroom Media, Proactive Investors, ABN Newswire and FNN

Newsroom App is available on both iOS and Android. For iOS, just go to the App Store on your mobile and search for “IRM Newsroom.” You can also use this link to download the app. For Android, look for “IRM Newsroom” in the Play Store or click here to download it.

 

If you’re new to Newsroom, you can get a free trial through this page.

You can also click here to check out our ASX-listed clients using Newsroom.

If you wish to discuss how to get the Newsroom App, our account managers would love to hear from you. Call us on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more details.

 

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Accelerate Resources goes full speed ahead

Accelerate

It’s never too late to switch. Especially if it’s for the better.

Accelerate Resources Limited (ASX: AX8) didn’t shy away from moving to a more suitable website when it realised its former one was outdated.

Accelerate pursues investment opportunities in Australian cobalt copper and gold exploration projects. Being a recently listed company, its efforts were focused on fully engaging with investors.

That’s why the company initially tapped IRM’s Newsroom to have a better handle on communications with stakeholders. With Newsroom, Accelerate could decide which news items would be published to its website. The tool could also enable the company to send announcements to email subscribers and posted on social media.

But Accelerate’s previous website was too clunky and couldn’t set up its news feeds. It wasn’t up to par with what it wanted to achieve in terms of connecting with its audience.

So Accelerate teamed up with IRM to redesign its site with enhanced capabilities for reaching investors. The company’s data feeds were finally set up in Newsroom and now ready for relaying messages to stakeholders.

More noteworthy changes were made in Accelerate’s website too. For instance, the home page offers the company’s latest news for easy access. An email alerts section allows investors to subscribe to its latest updates as well.

An Investor Welcome page was included in the site where stakeholders can find quick links to pertinent data, such as presentations and projects.

Since it’s newly listed, the pages for annual, quarterly and half-yearly reports remain hidden at the moment. However, these pages are ready to go live as content becomes available.

 

Accelerate’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Accelerate on reinforcing their investor communications capability.

If you want to get the Newsroom free trial, just go to this page.

For a sample of IRM’s actual work for other ASX-listed clients, please click here.

If you wish to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more info.

 

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How to create a mobile-friendly website for investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Have Quality Website Content for Investors” — here.)

Mobile

Ever opened a website on your smartphone and all you saw were jumbled words?

Maybe the images were not aligned, and everything just looked distorted.

That’s what happens when a site isn’t mobile-friendly.

So, if your website looks great on desktop but it’s not a responsive one, mobile users would have problems viewing it. Because it would appear askew on their phones and tablets.

Not an ideal scenario for your investor audience, wouldn’t you agree?

Optimizing your website for mobile isn’t just an option or a trend in this digital age. As mobile devices are more popular than ever before, so it’s your job to make sure your site can be accessed through these gadgets.

Here are 3 simple steps to provide a mobile-friendly website experience for your investors:

1. Make the main website fully responsive.

Investors use mobile devices to get information quickly and easily. That’s why your web pages should be readily viewed on phones or tablets. Your pages should deliver a great user experience in whatever screen size or orientation your audience prefers.

This level of functionality is a standard that investors expect when browsing on their gadgets. When your website promptly responds on mobile, it will look and function well no matter what device they use.

2. Make sure mobile menus are friendly.

Mobile devices usually don’t respond well to common navigation methods for websites. That’s why it’s important to present specific menu methods that go well with phones or tablets.

Menu methods for portrait and landscape modes on gadgets should be considered as well to better suit different form factors.

3. Provide all your information on mobile.

Use a responsive design on your full website to offer content through any device. With this setup, you won’t need separate mobile sites that are subsets of your full website. Less work, less cost for you too.

This would also implement a single method of updating your site’s content for both mobile and desktop. It would make your site consistent. Facilitating a seamless user experience on any gadget.

 

Final thoughts

In conclusion, your website should be fully responsive to give investors a great user-experience, whether on desktop or mobile. Your menus should be user-friendly and able to furnish all information on mobile format.

With your mobile-friendly website, investors will take note that your company is contemporary and legit. They will be encouraged to continue discovering your site to learn more about your business. Perhaps for a potential investment in its direction.

 

If you ever need some help

IRM can assist with a full website review to ensure your site runs smoothly on mobile and desktop devices.

We’ve been helping ASX-listed companies with their online investor relations strategies since 2002. See a list of our clients here. Or check out our website through this link.

If you prefer to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com.

 

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All systems go for newly-listed Carawine Resources

Carawine website

The bell has rung. And you’re no longer an unlisted company.

Will your investors see you as an amateur new IPO or a full scale ASX-listed company from Day 1?

Carawine Resources Limited (ASX:CWX) was able to manage that transition with a professional online investor presence throughout the process. The exploration company has settled into being a listed company with a primary focus to explore for, and ultimately develop mineral deposits within Australia.

Carawine now confidently communicates with investors through its website, with a little help from IRM.

To start off, a quick review of the entire site’s content was done to fine tune any words that were more relevant to the IPO process than to a listed company. Content updates were also conducted on certain sections, such as the corporate governance and announcements page.

Carawine’s home page was modified to de-emphasise its prospectus and listing process. The company’s latest ASX Announcements are now highlighted in the page as well as its share price, which was set up in internal pages too.

An investor welcome page was designed and built to address Carawine’s investor community – people who have invested or might invest or might influence other investors. Its pages for annual, quarterly and half yearly reports remain hidden for now but are ready for use soon as information would become available.

The company’s website is fully equipped to keep stakeholders informed with its activities by regularly distributing news. Plus, its footer was upgraded with new helpful links and a search bar.

 

Carawine’s website was designed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Carawine on establishing their investor communications capability.

If you’re a pre-listing company, this page can give you an idea on how your website can look like. And you can learn more about our special pricing for you in this section.

You can also get a no-obligation confidential roadmap to great investor communication for your upcoming IPO. Tap this link to get a quote.

See the recent IPOs supported by IRM on this page. Or check out our other ASX-listed clients here.

If you wish to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more info.

 

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3 strategic features for your share prices and charts

Share price
As seen on Tesserent’s website, displaying your latest share price on your home page makes it handy for investors to refer to.

 

Can you guess one of the most frequently visited pages on a corporate website?

It’s the share prices and charts page.

Website visit statistics from hundreds of companies show that this page is among the top 5 frequently visited pages.

Yes, investors want to see your company’s share price. They enjoy a chart showing your recent performance too.

After all, your share price is often considered as an indicator of your company’s health. It reflects investor perception of your capacity to generate profits.

As your share price increases, so does the confidence on your company’s outlook. It boosts your market value as well.

And having a low share price doesn’t mean you have to hide this information from stakeholders. A low share price might just represent a buying opportunity for some investors.

So, why not put your share price data and charts in key places on your website. It will make it easy for your investors to weigh in on your business.

Following are some advantageous features on your share prices and charts to make the most of the info you deliver:

1. The latest data

Interested investors may not be sure buying your company’s stock would be a good move. So, convince them with your up-to-the-minute figures.

Give your investors in depth price data with buy/sell depth, last sale, volume, peer information, indices and maybe even historical information.

Would also be great if you could highlight dates on which the ASX Announcements were made on your share prices.

2. User-friendly functions on your charts

Investors appreciate interactive functions that enhance their use of your share price charts. Give them an option to select the date and time range over your main chart. Or a section to add share price data from other tickers to compare with yours.

Allow your graph information to be downloadable in CSV or Excel. Or offer a calculator where they can compute the value of their shares at today’s price or at historical price points.

3. Mobile accessibility

Chances are your investors are never far from a mobile phone or tablet. Make sure your share prices and charts are quickly available within your mobile-friendly website.

It won’t matter how updated your share prices are or how smooth your charts function if your website won’t work on both desktop and mobile devices.

Share price chart
REA Group’s website presents the company’s share prices and charts showcasing its recent performance.

 

So…

Want your share prices and charts to stand out? You’ll need to provide investors the latest data, user-friendly functions as well as mobile accessibility. With these features, you’re setting the stage for investors’ favourable decision towards your company.

 

A little help on your share prices and charts?

With IRM, it’s now really easy to implement share prices and charts on your website. Whether you have a website built on our HQi content management system or on another platform. Our share prices and charts are customisable and seamlessly integrated into your website.

A lot of our 170 clients highlight their share prices and charts on their sites. Check out some examples of our work through this link.

If you’d like to discuss options or request a quote, our account managers would be happy to assist you. Please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Feel free to visit our website here for more details.

 

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BWP website perks up with newest enhancements

BWP website

There’s always room for improvement. Especially in a corporate website.

That’s not only because your company is growing. It’s also because you want to keep delivering a great user experience for your audience through your site.

And wouldn’t it be neat if these enhancements were more manageable to implement? Without a long wait for the upgrades to be carried out?

BWP Trust was able to pull off its website update with a little help from IRM. Here’s a quick recap on the newest features of the real estate investment trust’s site.

BWP invests in and manages commercial properties throughout Australia. So some of the tweaks the company made on its website were related to its property showcase.

To make it easier for the site’s audience, the property portfolio page was given a better-looking layout with details and snapshots of each property’s map. Once a property is clicked, a new page would open leading to more information on the selected real estate.

And going through the property list is not at all complicated. Because a search filter tool enables the properties to be grouped according to state. Cool, eh?

Plus, the complete property portfolio can be downloaded from the site for easy reference offline. The portfolio can be shared via email or printed as well.

BWP likewise shaped up its ASX announcements list to accommodate more releases on the page. It’s a brilliant move to make more messages visible to its audience, particularly investors and stakeholders.

Finally, a clean-up of URLs was done to reinforce BWP website’s usability and accessibility for its audience. Helping users move from one web page to another. Making the site immediately and intuitively meaningful for them.

 

BWP’s website was revamped using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with BWP on this improvement on their investor communications capability.

To view IRM’s actual work for other ASX-listed clients, please click here.

If you wish to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

Please visit our website through this link for more info.

 

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Understanding the investor journey

understanding the investor journey

From not having a clue about your company to becoming one of your committed long-term shareholders who tells others about you.

That’s how an ideal investor journey looks like when making investment decisions regarding your company.

But it’s not such an easy process. There are several stages investors move through in their journey. Stages where they learn and make evaluations as they progress along the way.

That’s why getting a grasp of this journey investors take is important. After all, how would you be able to relate with investors when you don’t know the process they go through?

Here are 3 pointers to better understand this journey investors engage in.

1. Each investor journey is personal.  

No two investors will take exactly the same journey. Each will be different.

Some may take the freeway and advance quickly through the stages.

Others may wander the back roads and dilly-dally. Still others will decide not to continue or get lost.

So, the more investors you can attract in the initial stage, the better the progression rates between stages. And the better the progression rates, the more you’ll eventually lead them to the final stage – becoming a committed shareholder.

2. Investors will use touchpoints throughout their journey.

Touchpoints are forms of communication that enable investors to interact with your company. Investors will choose the touchpoints they want to use – offline or online. They’ll certainly decide when they want to access it too.

Online touchpoints are more commonly used nowadays. These include your company’s investor website, email alerts and third-party sources, like the ASX or broker websites. Social media is also becoming more widely used for investor purposes.

You’ll need to be effective at all your online touchpoints to improve investors’ progression rates. Whether these touchpoints are accessed through desktop or mobile devices.

3. Investors’ decisions are based on a mix of information and impressions.

You read that right. Facts and emotions, both.

Investors will research all the latest about your company to help them decide if they should step up to the next stage of their journey. They will expect you to be there at the time they’re ready. To deliver the facts and impressions they want.

It’s possible to meet this need. Just make your online communication strategy relate to them at each stage. Use messages, furnish data and be available at their chosen touchpoints, such as your website or annual report.

Because if their specific needs are not met at each stage, they may not move forward. Or they may just move away.

The long and short of it

In summary, the investor journey is personal for each individual. Investors will use touchpoints as they move through their journey. And their investment decisions will be based on both information and impressions.

It’s essential to know where and when investors might use certain touchpoints. And what they want to know and feel at each stage of their journey. So that you can be there for them and provide directions for the next stage.

If you need a helping hand…

Click the blue links for further discussions about “The Investor Journey” and “Touchpoints” used by investors. You may also want to read the “Success Factors” for best online investor communication here. Or download a full white paper on each of the topics on this page.

Should you need more assistance, please feel free to reach us. As online investor communications specialists, IRM understands the success factors in best assisting investors to make their journey to a favourable investment decision.

IRM helps with online investor touchpoints – websites, news, social media, reports and online tools – for around 170 current clients. Chat with us on +61 2 8705 5444 or clientrelations@irmau.com about your questions. You can also visit www.irmau.com for more details.

 

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Step into Navigator’s brand-new website

Navigator website on desktop
Discover the latest features in Navigator’s investor-focused website.

 

That feeling when you walk into an impressive corporate headquarters.

It’s not just the minimalist or no-nonsense look of the office. It’s the professional vibe that makes you want to do business with the company.

Much like how a well-designed website works. Once you enter its home page, you’d want to explore the rest of the site to see how you can engage with the establishment.

That’s the idea behind the new website of Navigator Global Investments Limited. Navigator (ASX:NGI) is the listed Australian holding company for US-based asset manager Lighthouse Investment Partners LLC.

Navigator teamed up with IRM to transform its old website into a fully-equipped modern platform that best represents its organisation. The company was able to use certain content from its former site with valuable enhancements added.

Starting with the design, Navigator picked out new colours and images to suit the site’s contemporary style. Then extra features were built in to boost the functionality of the web pages.

Quick links on the site’s home page include Navigator’s share prices and charts for easy access to stakeholders. Clicking the share prices box will direct you to the company’s Shareholder Centre where more investor information can be located.

Navigator’s latest news are also within reach from the home page. Selecting that quick link will lead you to the company’s Newsroom, offering other updates and financial reports.

What’s more, Navigator can immediately distribute ASX announcements and news items to investors through the site’s content management system (CMS). This user-friendly CMS enables the company to choose which messages to send and where to forward them – via website, email or social media channels. In just one click.

Navigator website on mobile
Navigator’s responsive website operates smoothly on various devices.

 

The Navigator website was developed using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Navigator on this inspiring design of their investor communications capability.

If you’d like to see IRM’s list of ASX-listed clients, please click here.

Our account managers are also available to chat with you, if you’d prefer to discuss options with them. Please call us on +61 2 8705 5444 or email clientrelations@irmau.com.

For more information, please visit our website through this link.

 

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IRM Newsroom upgrades to expand access, affordability

Newsroom

IRM announces cheaper, easier access to an improved IRM Newsroom, a powerful news and media aggregation and distribution tool for ASX-listed companies.

How good is this!

For 2018, Newsroom introduced new features to help companies like you better communicate with investors. Now there’s more access and economical plans for this popular service.

You can cost-effectively get your ASX Announcements published on your channels within a minute of the release – reliably, accurately, with almost no effort, and remain completely in control.

Key new initiatives include:

Low Prices

You can implement IRM Newsroom for a fixed implementation cost of $1500. And there are cheaper and more flexible ongoing plans – access is from as little as $85 per month.

Incorporate into any website

Keep your website, upgrade the news on it. Newsroom’s published web content can be incorporated into any website, not just IRM websites. Various technical integration methods will be provided for you, depending on the nature of your site. You’ll be able to easily add your feeds and be up and running before too long.

For IRM HQi websites, there is a tight integration with HQi as part of a common content management system.

Slick social media and blog features

Newsroom provides the ability to automatically post tweets and news items, including ASX Announcements, to Twitter, LinkedIn and Facebook as soon as they are published. Post just the announcement, or add to it with your chosen wording.

Clients with YouTube channels for their videos can have a dedicated page on their website, hosted by Newsroom or HQi. That page can provide the list of videos, perhaps a “brief” about each, and a link to the YouTube piece. Then email, post and display your new video from right there within Newsroom.

There’s a new built-in blogging system in Newsroom too. It’s where you can easily tell your story with blog posts including specified keywords, featured images, briefs, and more, for immediate distribution through all your Newsroom channels.

Additional news sources

Newsroom connects to feeds such as your ASX Announcements and monitors for releases that include your ticker code. It can also link to your WordPress Blogs as well as media outlets, including Boardroom.Media, Proactive Investors, Financial News Network and ABN Newswire. Or create your own news piece right there.

Select the right distribution

You have complete control of the news you publish. You can post to all channels, such as your website, email subscribers and social media accounts. Or you can set up different defaults by type of news and override them for particular pieces. All entirely up to you.

Easy to use

You can decide on functions that are really simple to use or very sophisticated ones. For instance, you can have a choice of automatic publishing or a one-click authorise process to publish news. Or you can opt for simple editing to change distribution per message.

Free Trial

Try before you buy with a free trial for initial access. Just fill out this form and we’ll send you all the information you need to get your feeds on your website as soon as possible.

In conclusion, Newsroom’s new features make it even easier for you to publish all your news – update your website, send to email subscribers and post to social media channels. Helping you keep investors and stakeholders informed immediately as the news happens.

 

Now it’s your move

Ask for your free Newsroom trial today. You may also contact us on +61 2 8705 5444 or clientrelations@irmau.com for a discussion or demo.

You’re in good company with Newsroom. In 2017, our clients sent more than 484,000 emails each month to over 120,000 subscribers through Newsroom. Check out the numbers!

Some FAQs are available on this page. And more details can be found on our IRM website.

 

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Alkane bolsters online presence with new website

Nowadays, more investors research the Web for businesses they’re looking into.

That’s why companies have websites that not only cater to consumers or clients. They also create webpages that address investor needs. Where their company can provide information and gain the credibility investors seek.

Alkane website on laptop
Alkane’s custom website design showcases vivid colours and images that go with relevant content.

 

To strengthen its online presence, Alkane Resources Ltd recently launched a website with the help of IRM. Alkane is an ASX and OTCQX (US) listed multi-commodity mining and exploration company. Its projects and operations are located in the Central West of New South Wales, eastern Australia.

Alkane gave directions on the colours, images and content for its custom website design. The site details the company’s essential facts and figures spread over 120 pages. And these pages can simply be modified using a WordPress integration within its content management system. What a convenient way to update the website and provide current info for stakeholders.

In fact, the site’s features include sections for Alkane’s ASX announcements and latest news that are easily spotted from the home page. It’s a quick way to keep investors in the loop regarding the company’s projects and developments.

Other ways of staying connected with investors are Alkane’s social media buttons highlighted at the top of the website. These make certain the company is able to communicate with followers through Twitter or LinkedIn.

Alkane’s site also delivers a large footer, offering all its sections as a handy reference. An email subscription form can be found in this section as well. So investors can receive updates from the company directly to their inboxes.

Moreover, the site is equipped with Google analytics and SEO capability. Allowing it to respond well to Alkane’s nominated keywords. This function helps ensure the company ranks highly in search engines and is easy to find online.

Alkane website on mobile
Alkane’s website looks good and functions smoothly on both desktop and mobile devices.

 

The Alkane website was created using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Alkane on this inspiring design of their investor communications capability.

If you’d like to see IRM’s list of ASX-listed clients, please click here.

Prefer to chat with one of our account managers? Please call on +61 2 8705 5444 or email clientrelations@irmau.com.

For more information, please visit our website through this link.

 

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New year, new features – IRM HQi Release Notes 5.1

New year, new features for HQi.

HQi is the main technology behind your website. It’s your content management system (CMS) that allows you to easily edit or add content on your pages.

HQi continually improves to stay innovative, keeping your website maintenance above par. Get ready to discover upgrades for a more user-friendly HQi experience.

 

Handy PDF file icons

Managing the display of PDF files in HQi just got easier. You can now use the first page of your PDF file as an icon on your list page item. Or you can opt to keep using a standard icon. Whatever your choice, you’ll only have to set this once to automatically apply this function in all your files.

PDF icon

 

Sleeker email functionality

Want to see how your email looks before sending to a batch of subscribers? A new HQi feature now enables you to test an email template by forwarding the message to a specific email address. This way you can double check for any revisions needed before transmitting your message to your subscriber group.

Test email

 

Subscriber organisation is a breeze

Adding an individual subscriber directly to a subscriber group is now possible in HQi. Just click the “Add” button and fill in the necessary details of your subscriber to include him/her in a group.

Uploading a large number of subscribers in HQi? We’ll ensure the list loads correctly on our end and send you a notification after the task is completed.

Also, you can select which subscriber groups to display in your registration page. If you have a certain group you don’t want to be available to all your HQi users, just choose to not display the group in the registration page. Tick the “Don’t Display in Public Registration Page” box and you’re good to go.

Registration page

 

Featured images on your list pages

Your list pages can now display your choice of featured image for each news item. Just click your news item, then hit the “Choose File” button and you’ll be directed to upload an image file for the item.

Feautured image

 

Blogging made easy

There’s a new blog system in HQi. Now you can create blog posts and view a list of all your work, whether drafts or published ones. You can also determine your categories and different settings, such as meta tags and banners, through this new function. Speak to IRM to help you get started with your blog.

Blog

 

Social media just got savvier

For social media users, you can now find information about token expiration of your social media accounts on your HQi dashboard. This helps you manage the expiration of tokens in your profiles to keep links between Newsroom and your accounts. It’s also easier to renew these tokens now too.

Also, your tweets and posts now have improved integration for images.

Social media

 

Clever filter tool for news items search

You can now use a filter tool to find ASX announcements or messages you sent via your website, email or social media channels. You only need to input the date range of the release or its title or source. Then click on the “Filter” button and voila! Your search results will come into view.

Released filter

 

Simpler editing for released announcements in Newsroom

You can now modify the title, effective date, content file, PDF or link for any of your news or announcements in Newsroom.

Update item

 

Newsroom WordPress plugin updates

If you’re using our WordPress plugin, you will now be able to add your events or key dates through the plugin. You can also add unsubscribe options using the new shortcode, as part of the plugin too. If you have any further suggestions for the plugin, please let us know – we’re always happy to receive feedback or new ideas.

 

Notification on distribution channel errors

You’ll get a notification if there’s an error on your selected distribution channel. For instance, you want to send an ASX Announcement through Twitter and LinkedIn and selected those channels in HQi. If there’s any issue with your registration on such platforms, an error message will pop up when you release the news item. This allows you to attend to the matter immediately.

Warning notice

 

Let’s talk

Would you like more information on these new features or a demo on them? Please call our IRM Support team on +61 2 8705 5444 or email support@irmau.com.

You can also check out our new Help Centre for more support options and quick links to have a live chat with us.

More details are available at www.irmau.com.

 

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How to Have Quality Website Content for Investors

(This blog post is part of a series discussing 10 Success Factors for Online Investor Relations. Read the previous related post — “How to Improve Your Website Navigation for Investors” — here.)

Quality content is important
Quality content will help stakeholders stay informed as they make decisions about your company.

 

Here’s the truth.

Your website is nothing without quality content.

You can have awesome images, great videos and a responsive design. But if your investor audience can’t find the info they want from your website, what’s the point?

Content is king. As it’s often been said.

Wait. Make that, QUALITY content is king.

Quality content is as important – if not more important – than an impressive website layout or configuration. It essentially defines your website’s success. While other elements provide support to it.

Quality content is your way of maintaining communications with stakeholders while you’re busy expanding your business. It’s what will help them stay informed as they make decisions about your company.

Investors want to see that blog post about your new project or exploration site. Or the latest copy of your annual report.

They want to monitor how your share price is fairing in the market. They want to learn from your CEO’s video interview about your company’s plans for the coming year.

Here are 3 ideas to make sure you have quality content:

1. Be up-to-date

Make sure your site is always current. If you stop updating your website after its launch, your audience will lose interest. Any one piece of out-of-date information creates doubt about everything else on your site.

You’ll also fall in search engine rankings if you don’t have updated content. This means your audience won’t find you when they Google your company, or anything related to your business.

A simple way to keep updated is to immediately post your ASX Announcements in your website. This way you’re hitting two birds with one stone. Using compliance measures to instantly relay news.

Show your headline news on your home page so investors can easily find your latest messages. Create fresh content, like blog posts or videos on your operations. This will prove you’re actively pursuing your goals. It will showcase your business expertise too.

2. Be authoritative

You are the authority on your business and your industry. So, share your industry knowledge, experience and expertise.

If you make your site rich with quality content, you’ll become an authority in your niche. And your audience would want to learn from you.

Just make sure your content is easy to understand. Skip the jargons and highfalutin terminologies. Keep it simple and relatable.

3. Be comprehensive

Make sure all key information about your company is available on your website. You wouldn’t want investors to be wondering where to find specific information and going back to a Google search.

A way to do this is to archive your historical ASX announcements so they can be easily found. You can even provide a download option for certain data. This enables your messages or reports to be accessed offline or shared with other interested parties.

Be up-to-date with your info
Being up-to-date with your website info is just one of the ways you can provide quality content.

 

Conclusion

Quality content means being up-to-date with information within your website. It also means being authoritative and comprehensive in terms of the data you provide there. Once you’ve got those covered, you’re on your way to stronger communications efforts with your audience.

What now

Ever considered a full website review? Just to make sure all areas in your site are running smoothly.

If you’d like some assistance, just let us know how we can give you a hand.

IRM has been helping ASX-listed companies with their online investor relations strategies since 2002. Feel free to browse through our client list here.

You can also check out our website through this link.

If you’d rather chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com. Let’s talk soon!

 

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Are you the part-time Client Relations Executive we’re looking for?

IRM is seeking an energetic and motivated Part-Time Client Relations Executive (Account Manager) based in Perth.

The position is available now. It involves flexible 20-32 hours per week, at agreed times. It can include working from our West Perth office or from home.

client relations executive
IRM is looking for an energetic and motivated part-time Client Relations Executive, based in Perth.

 

IRM is Australia’s market leader in providing investor focused websites and communication tools for ASX-listed companies. We work with about 170 clients in total including about 50 through our local office in Perth. Client service work is done through our head office in Sydney.

We’re looking to expand our operations in Perth with the addition of a Client Relations Executive.

What will the work entail?

The successful candidate will use his/her account management and client-facing experience to ensure that client expectations are managed effectively by the whole IRM team. You will work with our project teams to make certain that client projects and support work are scoped and delivered to client expectations.

The candidate will also identify opportunities for organic growth of client relationships through a strong understanding of client business needs, among other things. Identifying and assisting with new business opportunities will also be part of the role.

Since the position will be the only one located in Perth, a strong capability for self-management will be required. We have great internal systems and are very familiar with remote support, so you won’t be alone.

What qualifications / experience are needed?

The successful candidate might have previous experience within an account management, client services or consulting role in digital, public relations or investor relations. Alternatively, previous roles might be in a listed company working as an executive assistant or office manager. Key is an outgoing personality with the ability to relate well to senior people in listed companies.

If you have previous experience with IRM’s HQi or Newsroom products that will be favourably regarded.

You must have a proven track record in building and retaining strong client relationships. It would be advantageous if you have experience with CRM systems (Sugar, Salesforce, etc). Previous experience working with an ASX-listed company in investor relations or online marketing would also be favourable.

How to apply?

Click this link to learn more about the job details and other qualifications. The same link will enable you to apply for the role as well.

You can also email careers@irmau.com for any questions or additional info needed.

Visit www.irmau.com for more information.

 

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Ausgold sharpens website with key facets

Your company website is essential.

It’s where your investor community establishes their first impression on you. And it’s a way to keep in touch with them too.

Understandably, investors would most likely consider a company with a well-designed and easy-to-use site. For it assures them that the business is growing. Abreast with latest trends and technologies.

That’s why it’s strategic for your website to have the capacity to expand with your business. It should be able to have additional features and functionalities without the need to rebuild the whole site.

It’s possible with a supportive content management system running your web pages. Just take a look at how Ausgold Limited (ASX: AUC) was able to enhance its site.

Ausgold website on desktop
Ausgold’s enhanced website reflects the company’s growing business.

 

Ausgold is a Perth-based gold exploration and development company with a suite of projects in some of Australia’s most prospective mineral provinces. The company recently updated its website with brand-new images and content to reflect its current business strategy and projects.

Ausgold’s redesigned website puts forward its top priority – developing its Katanning Gold Project outside the South West Yilgarn region. Information and maps of this venture are efficiently provided in the site where you can also find the company’s other exploration projects in Western Australia and Queensland.

Ausgold’s latest website also reflects how the company prioritises its communications with investors. Its share prices and charts as well as gold prices are now more visible in the site, among other enhancements.

Through the website, Ausgold has full control of which news items are immediately published on the site, sent to email subscribers and posted on social media. Enabling the company to easily connect with stakeholders through multiple online touchpoints.

A LinkedIn button leading to its corporate profile is prominently located at the top of the site too. Another way to widen its audience reach as it adds followers to its company page.

Ausgold website on tablet
The improved site makes it easy for Ausgold to quickly relay news to investors.

 

The Ausgold website is delivered using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Ausgold on this exciting update of their investor communications capability.

If you’d like to see a list of our ASX-listed clients, please click this link.

If you’d like to talk with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

For more information, please visit our IRM website here.

 

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IRM Help Centre: Out with the old, in with the new

You’ve been there before.

You searched a website and found yourself time-warped. How disappointing to land on an outdated webpage!

It’s not just about the look and feel of the site. Its content and navigation should also be up-to-date and user-friendly. Agree?

This is crucial. Especially if you’re looking up a support site or help centre for your website. Would be a hassle to access a self-service support option that’s old-looking and clunky.

You prefer a do-it-yourself approach to resolving issues and answering your own questions. That’s why having a help centre that’s very convenient to use is such an advantage.

IRM Help Centre home page
Helpful features go with the new look of IRM’s Help Centre.

 

At IRM, we’re always trying to improve what we do. And what better way to start the year than with a new look and features for our IRM Help Centre!

Check out the fresh new layout of our Help Centre. Its modern design is easy on the eyes and effortless to navigate. Its features have also been upgraded to assist you in moving around more quickly. Here are some of the latest functions added for you.

1. An easy-to-spot search bar.

Is there a particular topic you need a hand on? Like the steps to upload a PDF? Or how to add a page?

Just use the search bar at the top of the Help Centre page to find what you need. Type in your key words and hit enter. You’ll get a list of useful links to choose from.

Search bar
A screen shot of the new search bar in Help Centre.

 

2. A handy list of HQi and Newsroom user topics.

The most common HQi and Newsroom user topics are now within your reach. Like how to use Newsroom or how to edit content. Just select the subject you want more detail on and you’ll be led to the page you need.

Common topics
This list will help you find practical topics HQi and Newsroom users access.

 

3. A tutorial video on social media accounts registration.

Sometimes watching how something’s done is easier than reading how to get it done. For those handling social media channels, our Help Centre home page currently has a tutorial on “How to Unregister and Re-register your Social Media Accounts.” This video helps you manage links of social media profiles in Newsroom, enabling you to tweet and post simultaneously with just one click.

Tutorial video
Here’s how the tutorial video section appears on Help Centre’s home page.

 

4. A Newsroom free trial section

Want to try IRM Newsroom? Here’s your chance to try it out. You can now get a free 30-day Newsroom trial from the Help Centre.

Newsroom is a powerful news and media aggregation and distribution tool for ASX-listed companies like yours. It allows you to easily communicate to investors and other stakeholders across multiple online touchpoints, immediately. Learn more about it here.

Newsroom
In Help Centre, you can click on the orange button to start your free Newsroom trial.

 

5. Quick links to contact IRM Support.

It’s even more convenient to reach us with these quick links. Feel free to use “Open Chat” for a live chat with one of our IRM support team members.

If you’d rather shoot us an email, click on the “Send an Email” box. We’ll do our best to respond to your email within 24 hours.

Or tap the “Give Us a Call” button, if you’d prefer to discuss your concerns with us. We’d be happy to listen to your queries and provide assistance.

Contact support
Help Centre now offers you 3 quick ways to reach IRM Support.

 

6. An IR ideas section with supportive IRM blogs.

Improving your website and investor communications is a continuous endeavour. You’ll need to constantly be in step with ideas and techniques to remain relevant to your audience. So we added links to valuable blog posts that can support you with that.

Popular topics
This new ideas section will give you tips and tricks to help you stay on top of your investor relations efforts.

 

There you have it.

If you haven’t explored our new Help Centre, now is a good time to have a go at it. Let us know what you think. Email support@irmau.com or click on the Help Centre quick links we noted above in #5.

Visit www.irmau.com for more details.

 

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Phoslock website gets up to speed with latest design

Phoslock website on tablet
Phoslock’s website provides new features that go with its new style.

 

It’s not just getting a new look.

A website redesign is about directing more visitors to your site. Expanding your reach. Tweaking your audience interactions. So they’ll engage more in your business.

As your business grows, so refreshing your site is inevitable. You’d have to bring it up to date with your current goals and milestones achieved, right? You’d need to showcase how your company continues to progress since you first launched or last updated your website.

A site revamp is a great way to shift your site into a more powerful online tool that drives your business forward. And this is how Phoslock Water Solutions Limited (ASX: PHK) was able to do it with ease.

Phoslock provides innovative water technologies and engineering solutions to manage nutrients and other water pollutants. The company recently teamed up with IRM to introduce a new look and features to its site.

To start off the redesign process, a design and styling discussion took place where the Phoslock team expressed their thoughts on how they wished their site to be restructured. This design discussion was turned into a brief for the IRM design team.

Phoslock chose an option from the designs presented and once the new colours, images and layouts were approved the IRM team began building the test link for the new site.

Phoslock’s updated site now offers more promo boxes for quick access to specific sections, such as its company overview and environmental certifications. The company’s share prices and charts are also highlighted on its home page. A handy reference for investors.

The website currently hosts a large footer with a site map that lists all sections, like as its Investor Centre and Media page. Speaking of communicating with investors, the website enables Phoslock to easily reach stakeholders across multiple online touchpoints. The company can decide which news items are immediately published to the website, sent to email subscribers and posted on social media.

Phoslock website on desktop
Phoslock’s highlighted share prices and charts are just some of the features in the latest site.

 

The Phoslock website is delivered using HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Phoslock on this exciting refreshing of their investor communications capability.

Please visit our IRM website for more information by clicking here.

If you would like to check out some of our other ASX-listed clients, please tap this link.

If you would like to chat with one of our account managers, please call +61 2 8705 5444 or email clientrelations@irmau.com.

 

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3 Easy Ways to Promote Your Social Media Accounts

It’s all about engaging your investor audience with valuable content. You probably already know this or have heard it a few times before.

That’s why you’ve made your debut into social media, just like other socially savvy businesses. You’ve started your company’s Twitter account or LinkedIn page. Maybe even Facebook page and YouTube channel.

Social media channels
Promoting your social media channels can help expand your investor audience.

 

Whatever platforms you’ve selected, you’ve determined they’re the right ones to best communicate with your investor community.

You understand being on social media can boost your investor relations. You see how it can amplify your efforts to reach a wider audience and grow your business.

You value how social media can push your brand as well as your products and services. You recognise how it can attract new investors and build stronger relationships with existing ones.

Now, how to promote your social media accounts so that investors know you are active on these channels? How to have stakeholders follow you so you can keep them connected and informed?

In this article, you’ll discover 3 simple ways to promote your social media accounts to your following.

1. Add your social media icons to your home page.

Place your social media buttons in the header or footer of your website. Those areas will surely be seen by your audience. And they’ll enable your social media icons to stand out so they’re quickly accessible.

Once readers are led to your profiles, following your accounts will be a cinch. They won’t have to search for your official social media channels because the links have taken them there.

Plus, linking your website and social media platforms may increase traffic to your site. It can help to generate brand exposure and awareness of your business.

2. Include links to your social media accounts in your email alerts.

When you send emails to your subscribers, don’t forget to put links to your social media profiles or build these into all email templates that you use. These will direct subscribers to your company pages or accounts where they’ll find more info about your business.

Use your tweets or posts to offer facts and figures usually given in other formats, such as formal reporting and press releases. As your audience follows your accounts, they’ll be able to interact with you, ask questions and engage in your business.

3. Set links of your social media profiles in your other accounts.

Having different social media platforms to serve varying purposes is brilliant! Just make sure your followers will be able to identify all your accounts. This makes your brand cohesive and strengthens its visibility.

For instance, if you have a YouTube account, you can insert links to your other social media channels in your descriptions. See our example below. As mentioned in the previous step, this will allow your audience access to more details about your business.

IRM social media accounts

That’s a wrap

Social media can enlarge your audience reach. And it can potentially help investors shape their investment decisions on your company. A way to promote your profiles is by adding your social media icons to your home page. It would also be advantageous to include links of your accounts in your email alerts and in your other social media platforms.

Next stop

Have you just ventured into social media and still making your way around it? We can help.

IRM can provide you with ideas on basic digital media strategies. And we can facilitate setting up your social media accounts and company pages.

We also have tools to instantly send news to your email subscribers and via social media. IRM Newsroom makes it easy for ASX-listed companies to have a basic presence on Twitter around their ASX Announcements and other news. Click here to get a free trial.

Prefer to chat? Please call us at +61 2 8705 5444 or email clientrelations@irmau.com. You can also visit www.irmau.com for more details.

 

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Effective Online Presence for Your Business

Your website gives information about your company, like your products and services, corporate news and contact details, right?

But what if your site can upgrade to an effective investor relations tool too? One that would provide you a whole online investor presence.

Your online investor presence would focus on stakeholders and attract them to your website. This would then encourage them to move to the next steps. To potentially become a committed shareholder.

Website for investor relations
Your website can upgrade to an effective investor relations tool.

 

At IRM, we believe there are 5 steps to lead with a great online presence for investors. Here’s a brief run through on these essential components.

1. Create a good impression with your investor website.

You should be able to do this just at a glance. We’re talking about creative design, rich content and a solid content management system to support your site. These elements need to work together to deliver the goods.

2. Provide online tools for investors.

News is important to investors. Tools that instantly send news to stakeholders are some of the great online tools that can help them be informed when making decisions. You need to be able to relay information when it happens and to wherever they are online. Fast.

3. Deliver well-designed and effective annual reports and corporate collateral

Did you know annual reports are one of the main sources investors use to research about a company? And these reports need to be in engaging formats. They should be easy to browse, have search capabilities, and be downloadable. Boring PDF files just don’t cut it anymore.

4. Look good on all devices.

More and more investors are on mobile devices for quick access to information. That’s why your website should not only look good. It’s also expected to work well on both desktop or mobile platforms.

5. Build a presence on social media

Australian companies are now using social media to reach investors and other stakeholders, according to a recent study. Companies are catching the attention of stakeholders through Twitter, LinkedIn and other platforms in this digital space. And as investors are engaged, companies are able to direct them to making positive investment decisions.

Online presence for investors
These 5 steps will help you lead with a great online presence for investors.

 

Why not take a minute to explore these other related ideas on the IRM website? Just click the links below to learn more:

The Investor Journey

Touchpoints used by investors

Success Factors for best online investor communication

 

Since 2002, we’ve been helping ASX listed companies better communicate with investors online. We can help you the whole way through the investor journey – from idea generation through to engagement. You’d be in great company, with our 170 current IRM clients.

Perhaps you’d like to chat with us today? Call us on +61 2 8705 5444 (Sydney) or email clientrelations@irmau.com.

You can also visit www.irmau.com for more details.

 

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Magnum Mining Website Focuses on Investor Audience

Investors and other stakeholders usually check out websites of companies they want to investment in. After all, corporate sites are expected to be a company’s best source of information.

Imagine when a website isn’t adequately designed or isn’t functioning as well as it could. Understandably, investors’ interest in that company would likely diminish.

That’s why it’s crucial to have a well-built site that gives relevant info about your company. It’s also important that your webpage functions properly on desktop and mobile devices for smooth access.

This was the idea behind the latest website of Magnum Mining and Exploration Limited (ASX:MGU). The Australian mineral exploration company collaborated with IRM to develop a site that’s equipped for its investor community.

Magnum website on laptop
Magnum Mining recently launched an investor-friendly website.

 

Magnum selected the colours, images and content that would best represent the company and its vision in the newly-launched site. You’ll see the website starting to unfold its story with its overview page.

In this section, you’ll note that Magnum is currently focused on the Gravelotte Project in South Africa’s Limpopo province. The company will be conducting a bulk sampling programme related to the emeralds discovered in the area. And the results will provide the platform to formally assess the economics of a potential commercial mining operation within such project.

Another of its key operations is the Cloncurry East Project, which is at an advanced stage of exploration. Magnum explains that this project is highly prospective for iron oxide copper gold +/- cobalt mineralisation and variants of this style of mineralisation.

More details on these efforts are included on its website’s operations page. It’s where vivid maps and photos are found to showcase ongoing developments in each project.

Meanwhile, Magnum introduces its able leadership at the helm of the organisation through the website’s board of directors section. The company also offers additional data in its Investor Centre where it presents its capital structure, top 20 shareholders and share registry.

The site promptly makes ASX announcements and company reports within investors’ reach. These materials feed automatically to Magnum’s website through its efficient content management system (CMS). Through this user-friendly CMS, the company is able to decide which news or messages are sent to its selected distribution channels – via website, emails or social media and all with the click of a button!

Stakeholders can even sign up to receive Magnum’s updates by way of the Email Alerts subscription button in the website. It’s another way of engaging its investor audience as the company grows.

What’s more, Magnum’s site works effortlessly on both desktop and mobile devices. Giving investors quick access to facts and figures at their convenience.

Magnum website on mobile phone
Magnum’s site functions well on desktop and mobile devices.

 

Magnum’s website is powered by HQi and Newsroom from IRM – Online Investor Communications Specialists. IRM were very pleased to work with the company on this exciting investor communications capability.

Please visit our IRM website for more information by clicking here.

If you’d like to check out some of our other ASX-listed clients, please tap this link.

If you would like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

 

 

More ASX-listed Companies Enjoy IRM Newsroom

Newsroom users
Newsroom helps companies quickly send their news to stakeholders via different channels.

 

Just a quick shout out to celebrate more ASX-listed clients using IRM Newsroom, our news delivery tool!

Through Newsroom, over 125 companies are now enjoying immediate distribution of ASX announcements to their websites, email subscribers and social media channels.

In fact, we’re happy to report that Newsroom currently delivers more than 600 ASX announcements per month to over 120,000 subscribers. That’s more than 484,000 emails per month, based on November stats!

News IRM Pty Ltd

Here’s how fast Newsroom works for its users. When an ASX Announcement is lodged via ASX Online or a news article about the company is published, Newsroom instantly sends an automated email alert to such company. Then the company just releases the item to its selected online distribution channels. All in a click of a button. It’s that easy.

Our goal is to empower companies with a hassle-free way of connecting with stakeholders. That’s why Newsroom’s features offer more than just prompt dissemination of news.

It facilitates a choice of automated or one click authorise process to release announcements. And it gives simple editing features that allow you to change your messaging per announcement.

What’s more, Newsroom enables flexible options to vary distribution channels for each announcement. It can also add extra news from corporate blogs and several third-party news sources.

Newsroom relays news fast
Newsroom’s features make news delivery stress-free.

 

If you’re not yet on Newsroom, perhaps you’d like to try it out? Just click here to find out more about our free trial.

Please visit our IRM website for more information by tapping this link.

If you’d like to check out some of our ASX-listed clients, please go to this page.

Or if you’d like to chat with one of our account managers, please call +61 2 8705 5444 (Sydney) or email clientrelations@irmau.com.

 

Noxopharm spin off launches own website

Growth. Expansion. That’s always good news.

You’d want everyone to be updated with these advancements, wouldn’t you? Especially your stakeholders. And what better way to do this than through a supportive website.

Here’s how Australian biotech Noxopharm Ltd. was able to quickly launch a site for its new subsidiary.

Nyrada website on mobile
Noxopharm teamed up with IRM to set up Nyrada’s new website.

 

Noxopharm recently established Nyrada Inc., a U.S.-based biotechnology spin off. The latest unit is distinct from Noxopharm as it will focus on a different aspect of drug development.

So Noxopharm partnered with IRM to create a separate website for Nyrada. One that is geared towards the investor community.

This unique site defines the relationship of Noxopharm and Nyrada. And it describes how Nyrada will run its specific operations.

Among its features, Nyrada’s website gives an overview of the unit and its management details. It has an Investor Q and A page that addresses important items for stakeholders, such as shareholder benefits and funding.

The site includes Nyrada’s corporate news to keep investors updated as the unit advances. A subscribe button is also highlighted to enable investors to receive company announcements via email.

For now, the microsite still has some basic elements. But as the unit expands, its website is certainly capable of growing with it too.

Nyrada website on tablet
Nyrada’s investor-friendly site has the potential to grow along with the company.

 

Nyrada’s website is delivered using HQi from IRM – Online Investor Communications Specialists. IRM were very pleased to work with Noxopharm and Nyrada on this exciting investor communications capability.

Please visit our IRM website for more information by clicking here.

If you’d like to check out some of our other ASX-listed clients, please tap this link.

If you’d like to chat with one of our account managers, please call on +61 2 8705 5444 or email clientrelations@irmau.com.

 

 

5 Ways to Build Your Digital Media for Investors

(This blog post was inspired by insights Peita Diamantidis shared at “Amplify Your News: Using Digital Media to Grow Your Investor Following,” a recent IR event presented by IRM and Computershare.)

 

Digital media can help you engage with your investor community and advance your business. Particularly if you’re an ASX-listed small cap company. This means of communication will provide you a unique opportunity for personal connection with your investor audience.

As previously discussed, websites, emails and social media platforms are just some examples of digital media. These tools can deliver the access and connectivity every long-term investor seeks from small caps.

The key is finding the right balance of digital media tools and putting them together. Following are 5 ways to set up your digital media to reach investors.

Digital media tools
Having the right balance of digital media tools is key to connecting with investors.

 

1. Review your website language

Have a look at your website. Try to see it from a third-person’s perspective. How are you telling your story?

Are you using industry jargon to talk about your company? Just because you’re communicating to investors, doesn’t mean they’ll figure out all your acronyms or terminologies. Keep it simple.

Get some help from your staff and go through each of your web pages. Identify terms that can still be clarified to get your message across.

You can also ask a copywriter or editor to help express what your company is all about. Words that are relatable and easy to understand are best.

Easy to understand website content
Make your website content easy to understand.

 

2. Enhance your website content

A great way to build your website content is through a corporate blog. This will get the conversation going with your audience. It will allow you to get feedback from them too.

Don’t know what to write in your blog? Provide a basic definition of your business. Talk about your vision. Share how your executives or operations team started working in your company. Or post recent interviews of them. These are just ideas of great content to feature. They’ll make your audience want to explore your site and know more about you.

Then optimise your site for Google with SEO techniques. It will improve your site’s ability to stand out in search engines and increase visits to your web pages.

Corporate blog
Start a corporate blog to enrich your website content.

 

3. Maximize your ASX Announcements

Turn this compliance need into a way to connect with your investor community. How?

Start by including links from your ASX Announcements to relevant content in your website. This way your audience will be reverted to your site where they can find more info about you.

You can also group key messages in your ASX Announcements and create blog posts on each topic. It’s part of strengthening your content, as we’ve covered on the second point.

Don’t forget to add a subscribe link in your ASX Announcements too. This will enable your audience to be added to your email subscribers list. More on that in the next step.

kaboompics_Woman working on the laptop
Adding links in your ASX Announcements can direct your audience to your website.

 

4. Build your email list

Begin with your share registry list. Download this list from your registry and update it a few times each year. Your goal is to keep adding to this email list, and remember, do not take anyone off your email list unless they ask. They may be a very satisfied shareholder who has sold. So add entries on old lists to new lists if they no longer appear.

Don’t be shy to put subscribe options in your website or ASX Announcements. Remember, your audience includes current investors, potential ones, as well as analysts and financial advisers. Offer opportunities for them to receive email updates from you. You can use services like Newsroom to segment your subscribers into various subscriber groups too, so you can send each group the info that’s relevant to them.

Keep them interested with your updates so they’ll want to stay informed through your emails. A way to do this is by presenting your messages in different ways. Perhaps through an infographic of financial results, a video of your projects or a Q&A with your management. This will enhance your content and increase traffic towards your website.

Speaking of traffic, social media is another way to help draw your audience into your site. Just make sure your tweets or posts have links that lead them there.

Grow your email subscribers
Your share registry list is a great foundation for your email subscribers list.

 

5. Keep investors engaged with your creative content

You don’t have to be stuck with basic facts and figures on your website or ASX Announcements. Give your audience a fresh perspective about your business. It will help them be engaged.

Get a GoPro or drone to capture how you do things in your exploration sites or offices. Share photos of your efforts to help out a social issues group or environmental organisation. Or dig up some uncommon history about your sector or industry. You’ll come up with a lot of other ideas for sure.

Give a fresh perspective
A fresh perspective about your business will keep your investors engaged.

 

Conclusion

Small caps have a unique opportunity of leveraging digital media to connect with investors. It’s essential to review and develop your website content to communicate well with stakeholders. And make use of ASX Announcements to build your email list. Then keep your audience engaged through your creative posts and shares.

Where to go from here

If you’re a newbie or consider yourself to be a bit “technologically-challenged,” take heart. There is a stress-free way to go about this.

We can help you with ideas on basic digital media strategies. And facilitate setting up your social media accounts and company pages.

We also have tools to easily send news to your email subscribers and via social media. IRM Newsroom makes it easy for ASX-listed companies to have a basic presence on Twitter around their ASX Announcements and other news. Click here to get a free trial.

If you’d rather chat with us, please call +61 2 8705 5444 or email clientrelations@irmau.com. You can also visit www.irmau.com for more details.

 

 

Grow Your Investor Audience with Digital Media

Digital media tools
Used in the proper way, digital media will help expand your investment community and grow your business faster.

 

What was the first thing you did when you woke up this morning? Checked your email? Twitter or Facebook?

Digital media, a combination of technology and content, is so much a part of our daily lives. Whether or not we choose to tap into it first thing in the morning, we turn to it one way or another at some point during the day.

Websites, emails and social media platforms are just a few digital media channels we often work with. These easy-to-use tools are engaging and produce results. Yes, even for businesses. Used in the proper way, these mediums would help expand your investor audience and grow your business faster.

In light of this potential, IRM and Computershare teamed up for “Amplify Your News: Using Digital Media to Grow Your Investor Following,” an IR event with selected participants on 14 November 2017. Held at Computershare offices in Sydney, the session aimed to take investor communications thinking to a new level.

Guest speaker Peita Diamantidis
Guest speaker Peita Diamantidis, Managing Director of Caboodle Financial Services, shared pointers on how ASX-listed small cap companies can engage with investors through digital media. Photo credit IR Department.

 

Peita Diamantidis, managing director of Caboodle Financial Services, led discussions as guest speaker. She is the winner of the Association of Financial Advisers Female Excellence in Advice Award for 2016. Just recently, she was named among Australia’s 50 most influential financial advisers in Financial Standard’s FS Power50 guide.

Peita presented an enlightening financial adviser feedback on potential investors in ASX-listed small cap companies. She noted that small caps have a unique opportunity to build a deep and personal connection to their investor following. And digital media can deliver the access and connectivity every long-term investor seeks from these businesses.

“What’s our aim with digital media? It’s to build a community. Start building an investor community. They’re going to resonate with your business. They’re going to resonate with your content. And then they’re going to want to share it.”

Moreover, Peita mentioned that finding the right balance of digital media tools and putting them together is important. This enables investors to receive news and relate at a time and digital place of their choosing.

She then worked through a step-by-step guide for building the storytelling gene into the DNA of a small cap company. Ultimately, the underlying goal of this process was to constantly add to an engaged list of current and potential investors.

“Storytelling is a great way to connect, it’s a great way to build that relationship with the public. And that opportunity is something that exists only in digital media…”

Q&A panel discussion
Jane Lowe, managing director of IR Department, joined Peita as one of the panelists during the event’s Q&A segment. Photo credit IR Department.

 

The challenging yet entertaining session concluded with a Q&A panel discussion. Peita was joined by Martin Spry, CEO of IRM; Simon Carson, general manager of CIS NSW at Computershare; and Jane Lowe, managing director of IR Department.

Our special thanks to Peita, as well as panelists Martin, Simon and Jane, for their time and great insights shared with us. Thanks also to Computershare for partnering with us for this maiden event. And not to forget, all those who joined us for this networking session over morning tea. Here’s to more IR get-togethers like this!

Guest speaker and panelists
Kudos to our guest speaker, Peita, and panelists Jane, IRM CEO Martin Spry and CIS NSW General Manager Simon Carson. Photo credit IR Department.

 

Need some help on your digital media tools?

IRM has been assisting various ASX-listed clients with online investor communications tools since 2002. Perhaps we can be of help to you too.

Chat with us today on +61 2 8705 5444 (Sydney) or clientrelations@irmau.com. You can also visit www.irmau.com for more details.

 

 

Introducing Incremental Oil and Gas’ Newest Website

Incremental Oil and Gas website on mobile
Incremental website’s new features are geared for its investment community.

 

Seen the latest website of Incremental Oil and Gas Ltd (ASX: IOG)? It just became more investor-friendly! Here’s how the oil and gas producing company tweaked its site for the better.

As part of efforts to boost investor relations, Incremental got down with IRM to redesign the website with modern colours and style. Advanced functionalities were also added to the site, which runs on HQi, IRM’s proprietary content management system.

Incremental’s home page now unfolds a contemporary look with moving images. The page brings forward various features, such as a company video and several projects in onshore USA. An investor fact sheet and portfolio of producing assets are emphasised in the home page, as well as selected ASX Announcements. Not to forget, there’s an email alerts form where current or potential investors can subscribe for company news.

For smooth navigation, the website’s internal pages have images and buttons for accessibility and printing. And Incremental can easily modify the site’s internal pages and certain home page features through HQi. Yes, even without the help of a web developer. HQi’s dashboard is very manageable, you know.

The website is fully responsive for different devices, like mobile phones and tablets. It’s equipped with SEO capability and has Google Analytics tracking code in all pages. This helps Incremental to increase its site’s visibility on search engine results. A good move for potentially expanding its investor audience.

In fact, the site is even social media savvy. Connected with the company’s Facebook, LinkedIn and Instagram accounts via IRM Newsroom. IRM’s news aggregation and delivery tool allows Incremental to send communications effortlessly to stakeholders in various ways. Whether it be through its website, email or social media accounts.

Incremental Oil and Gas website
Incremental’s updated site is equipped with social media and SEO capabilities.

 

Is your website due for a makeover?

Chat with us! We’ve been helping a lot of ASX-listed clients with their online investor tools since 2002. Get in touch with our IRM Client Relations Team today at +61 2 8705 5444 (Sydney) or clientrelations@irmau.com.

You can also request a quote on the site you have in mind. Or select a plan and price that matches your budget.

Visit www.irmau.com for more info.

 

 

Upgrade your Online IR Presence without the hassle: IRM Online IR Suggestions

We guess you’re as passionate about your online investor relations presence as we are. Reaching investors online, at the touchpoints of their choosing and at the time they choose, is the main challenge of online IR activities. We’re happy to help with our suggestions, specifically tailored for you.

Perhaps your email strategies need a lift, or your social media presence needs to work harder for you. Does your home page help people like you, get the key messages through, and “Sell” the first click?

Maybe your Investor Centre could use more pages? You’d want your current dividends or capital structure to stand out, right?

IRM’s Online IR Suggestions
Boosting your online investor relations presence is easy with IRM’s Online IR Suggestions.

 

These ideas are just a few examples of how your online IR presence can be upgraded. We promise you at least five ideas you will be able to implement.

All you need to do is ask for our Online IR Suggestions. The result is a chatty helpful discussion, no long formal report, and it’s free. For IRM clients, the results of it can be recorded in HQi for you to look through and choose from when you are ready.

IRM’s Online IR Suggestions are recommended improvements to your online IR presence — email, social media, website and more — following a look at your company’s most recent announcements and developments. These varied recommendations aim to strengthen your online presence, capture excitement and highlight key business messages.

How to tap into this help?

Step 1: Request the Online IR Consulting Service

Clients on our HQi or IRM Newsroom Enterprise Website plans may request this service at any time as part of their plan’s 3 free consulting services per year.

Not on such plan, or not an IRM client? We can still help! Just ask us.

We’ll provide the results of the review, normally in an email which is designed to be approachable, informal and readable. It’s not a formal piece of professional advice, just at least five helpful suggestions.

Step 2: Consider the recommendations

If you’re an HQi or IRM Newsroom user, your online IR suggestions will be accessible from your HQi’s “Support Request History” tab, under “Support.” From there you’ll view a list of any proposed improvements that IRM can assist to implement. Each task will contain specific details on the intended work to be done.

Here you can edit the suggestion description to expand or add your own flavour to it.

If you’re not an IRM client, please let us know if there’s any way we can help with implementation.

Step 3: Approve the upgrades you want

If you’re an IRM client, implementing many of the suggestions is actually quick and easy.

In HQi, choose the suggestions you want actioned. All you have to do is approve (or decline!) each one. The IRM Support service will swing into action to get the job done.

Or just leave the ideas there for later.

IRM’s Online IR Suggestions
IRM’s Online IR Suggestions are recommended improvements to your online IR presence — email, social media, website and more.

 

Now wasn’t that simple?

Why not ask IRM for your tailored Online IR Suggestions? Then consider the ideas, choose your favourites, and before you know it things will start getting much better.

If you’d like more info on this new service, please call us on +61 2 8705 5444 or email support@irmau.com. We hope to hear from you soon!

 

 

Australian Potash’s new website gears up for investors

Australian Potash Limited (ASX:APC) rolled out a brand-new website to enhance its online investor presence.

The minerals exploration company picked out its colours, content and images for the full website powered by HQi, IRM’s proprietary content management system. Essential info about the company, its board and management team are well presented in the site. Its many projects are detailed, with vibrant photos laid out in an image gallery.

Australian Potash's website
IRM’s HQi content management system runs Australian Potash’s investor-focused website.

 

Australian Potash used its home page to display a corporate video and management update discussing its latest news. A share price promo box is also on the same page for easy access to the company’s investor audience. To encourage engagement, a contact information form, email alerts facility and Twitter link are available throughout the site.

When investors click on its Investor Centre, a welcome page offers Australian Potash’s ASX announcements, presentations and projects. The company’s share price information and capital structure can also be viewed in this section. These are helpful elements for investors, both current and potential ones!

Meanwhile, its News page highlights reports, researches, videos and media coverages. And with IRM Newsroom integrated in HQi, Australian Potash can easily decide which announcements are sent through its website, email or Twitter account. It’s a trouble-free way of communicating with its stakeholders.

Discover the effortless fluidity of Australian Potash’s website design and Investor Centre through the links.

Australian Potash website on mobile
Australian Potash’s website looks good on desktop and mobile devices.

 

Setting up a new corporate website?

Perhaps we can be of help! You’d be in good company with our 170 ASX-listed clients. Choose a plan and price that would suit your business. Or enquire for a quote on your proposed site.

Our IRM Client Relations Team would be happy to chat with you too. Call us today at +61 2 8233 6168 (Sydney) or email clientrelations@irmau.com. More details at www.irmau.com.

 

 

IRM Builds Investor-friendly Websites for Seymour Whyte

Seymour Whyte website
IRM used its HQi proprietary content management system to develop three websites for Seymour Whyte group.

 

IRM unveiled investor-focused websites for Seymour Whyte Limited (ASX:SWL) and its two divisions. The infrastructure, engineering and construction firm holds a group portfolio that consists of Seymour Whyte Constructions and Rob Carr Pty Ltd, its civil and utilities infrastructure divisions, respectively.

IRM developed each of the websites using its proprietary content management system, called HQi. Through HQi, the progressive sites provide details about the company, its divisions as well as its board and executive team. The group’s various projects are also distinctly described and clearly located through interactive maps in the web pages.

In addition, HQi features the IRM Newsroom, allowing the group’s news to be sent out speedily through its websites, email or social media platforms. An Investor Centre is likewise included in the parent company’s site to keep shareholders abreast on ASX Announcements, share price information and financial reports and presentations.

 

Seymour Whyte mobile website
Seymour Whyte group’s websites are fully functional on mobile devices, such as phones or tablets.

 

To facilitate a smooth access for investors, the websites are fully functional on mobile devices, such as phones or tablets. Seymour Whyte can also refresh data on the sites effortlessly as HQi enables content and pages to be edited or added, among other capabilities.

Kudos on your innovative websites, Seymour Whyte! Tap the links to visit the sites of Seymour Whyte Limited, Seymour Whyte Constructions and Rob Carr Pty Ltd. Click here to visit the Investor Centre.

 

Time to raise the bar on your corporate webpage?

Allow us to assist you today! You can choose a plan and price that’s best suited for your business. Or enquire for a quote on your intended site here.

Better yet, get in touch with our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or clientrelations@irmau.com to chat about your proposed webpage.

You can also survey our actual work on satisfied clients here. Or go to www.irmau.com for more details.

How to Write a Blog Post via IRM Newsroom

When was the last time you connected with your investors? Communicating with shareholders is undeniably a vital element of a well-managed ASX-listed company. And a corporate blog is a simple yet direct channel you can use to meet this communication need.

A company blog is a user-friendly platform that empowers a business to engage with the investor community, including current and potential stockholders. Think of it as a short thoughtful letter that contains timely and relevant information to your stakeholders. It’s also a reliable source of data where venture capitalists and angel investors can consider a prospective investment in your business.

Corporate blog
A corporate blog is a simple yet direct channel you can use to communicate with investors.

 

In addition, your blog would bring more traffic to your website and more links necessary for SEO, especially if you include social media sharing in your site. This significant traffic will result in an increased awareness amongst your investor audience.

So how do you write a blog post? Here are 3 quick steps on writing one and promptly sharing it hassle-free through the IRM Newsroom.

Step #1: Strategize your blog post

Before you begin writing, understand your target audience, that is, your existing shareholders and possible investors. Intentionally set them in mind as you organise your thoughts and compose your write-up. Imagine speaking to them through your blog post.

Next, select a topic and a working title for your post, then make an outline of what you’ll be talking about. In your outline, don’t forget to give an intro that would grab the reader’s attention and state the purpose of your piece.

Blog post via IRM Newsroom
IRM Newsroom is integrated with popular blog app WordPress to facilitate a smooth blogging experience on your website.

 

Step #2: Write your blog post

With your outline as a guide, write in a reader-friendly style to ensure investment or industry-specific topics are easy to understand. Include links, photos, videos or presentations to support your subject matter and enhance your article. A call-to-action section at the end of your blog post would be helpful to indicate what you want your audience to do after reading it, such as checking out your company’s products or reaching out to your team. Remember to edit or proofread your article and adjust your formatting. Finalise your title to one your subscribers can’t miss as well.

Newbie at blogging? No worries! WordPress and IRM Newsroom can help. Our proprietary tool is a powerful news and media aggregation and distribution application. It is integrated with popular blog app WordPress to facilitate a smooth blogging experience on your website. This combined capability allows you to simply layout your post, schedule when you want it published, leverage SEO features and distribute to your audience using IRM Newsroom.

Step #3: Share your blog post via IRM Newsroom

Once you’re ready to share your blog post, simply utilise the IRM Newsroom to instantly publish your piece in your website. At the same time, you can use IRM Newsroom to simultaneously send the post via email to subscribers or as a link in your social media channels, like Twitter, LinkedIn or Facebook. Such a time-saving means to communicate to stakeholders with ease!

Moreover, if you want your audience to get used to checking your website for new blog posts, regularly schedule your posts; whether it be weekly, bi-weekly or monthly. Sharing your write-ups through social media helps alert them about your latest news too.

Writing a blog post with IRM Newsroom
IRM Newsroom can instantly share your blog post via website, email and social media channels.

 

Considering a blog to connect with investors?

IRM Newsroom can easily integrate with your website to provide a trouble-free blogging platform for you. Click this link to check out our plans and prices that would best match your business.

For faster service, call our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or email us at clientrelations@irmau.com to discuss your options.

Read more about the benefits of blogging for business here. Or visit www.irmau.com for more details.

IRM Activates Pilbara Minerals’ Investor-driven Website

IRM worked in partnership with Pilbara Minerals Limited (ASX:PLS) to develop the latest website of the emerging lithium and tantalum producer. Pilbara is focused on the development of its world-class 100% owned Pilgangoora Lithium-Tantalum Project in Western Australia.

Pilbara Minerals website
Pilbara Minerals’ website showcases an Investors & Media page.

 

IRM deployed its HQi content management system to build and run the cutting-edge webpage, using Pilbara’s selected colours, content and images. Among its many purposeful facets, the website’s home page showcases a share price promo box and interactive 3D animations on projects.

The modern site’s Investor Centre opens with a welcome page laying out Pilbara’s top 20 shareholders, reports and announcements as well as corporate calendar. On the other hand, the Media section exhibits a gallery of photos and videos on the company’s undertakings.

Pilbara’s brand-new webpage is equipped with the IRM Newsroom. This ground-breaking tool enables the company to distribute news through its website, email or Twitter and Instagram accounts with the click of a button. It’s a time-saving way for the company to promptly stay in touch with stakeholders.

Though the webpage is up and running, Pilbara can update content and modify the site any time through HQi and without the need for a web developer. However, IRM support is likewise ensured should the company need any assistance on handling the site.

Pilbara Minerals website on mobile phone
The purposeful website is accessible on mobile devices, such as phones and tablets.

 

Cheers on your new site, Pilbara Minerals! Tap the links to browse through the company’s website and Investors and Media page.

Seeking a corporate website that connects with investors?

Have a look at some of the webpages we’ve set up for our numerous satisfied clients. You can choose a plan and price for your business here or enquire for a quote on your planned site through this link.

Get in touch with our IRM Client Relations Team today at +61 2 8233 6168 (Sydney) or clientrelations@irmau.com to start the ball rolling on your new website. Or go to www.irmau.com for more details.

Setting up Links (URLs) in ASX Announcements

Setting up links
Clickable links can be added in the text of ASX Announcements that are released through the ASX Online platform.

Some guidance for writers of ASX Announcements

Some readers of ASX Announcements containing links to web pages (or email addresses) have been frustrated with an apparent inconsistency in whether the links are clickable or not. This note provides some guidance on a way to include links in a PDF document so that they will (almost always) work on the recipients’ technology.

The Issue

It is possible to put links (URLs) in the text of ASX Announcements that are released through the ASX Online platform, and have them clickable by the reader of the PDF.

The issue arises because the technology (in both creating and reading PDFs) is not uniform so in some cases it will be frustrating, in that it will appear that the links will work (i.e. can be clicked on to open a web page or email form) for some recipients on some devices / browsers, and other times they will just not work.

ASX Announcements
The links’ clickability depends on the technology of recipients’ devices or browsers.

The semi-technical explanation

Whether the link works or not depends on the technology on the receiving machine. This might be a new or old desktop or mobile device, running any of a wide range of web browsers and possible plugins to those browsers.

Any given browser has a default way of reading PDF documents, and most of them also permit the end user to “plug in” a specific PDF viewer.

The native PDF viewer in some web browsers (e.g. Google Chrome) are very clever, and will recognise a string of characters in the PDF that start with www, will work out that this is a link, and permit it to be clicked. Likewise, some browser plugins will do the same. However, many don’t, and over time with new releases of the software the picture will keep changing.

Hence, if all you do is write the website address as text in a PDF, then it will work sometimes and not others.

Unfortunately it’s even more complicated. There are a large number of ways to generate a PDF document (e.g. from a Word document). When you set up a link in a Word document, as a link (not just text) it will (probably) underline the link text and change the colour (e.g. to blue) to identify it as a link. Looks good, huh? But some of the pieces of software that create PDFs from word documents (particularly older software or older versions of Word) will strip out the information about the link, and leave the piece of (now raw) text still blue and underlined, still looking like a link, but not working.

BWP Trust's ASX announcements
Use these suggested ways to produce PDF files with “genuine” links that actually work.

Solutions

There are probably many ways to produce PDF files with “genuine” links in them. You could explore your own.

This way does work:

Use Save As (PDF) from Word 365 (see example below). This preserves clickable links when set up in Microsoft Word as links, or even when just typed in to the text.

Saving as PDF in Word

An alternative is to use Acrobat Reader Pro (not the free Acrobat Reader) and edit the resulting PDF to add in the link if it has been lost.

Editing links in Adobe Acrobat Pro

For example, this text www.irmau.com was simply typed into Word 365 (which identified it as a URL, made it a link, underlined it and made it blue) and the document was “saved as” a PDF. All browsers will see a clickable link in the resulting PDF, not just text.

(If a particular old browser still doesn’t work, the user of that machine has this problem with all links in PDFs and will be used to it. At least its won’t appear to be just your announcement at fault!)

To test whether your own method works or not, find a browser that does not intelligently examine the text for links (Firefox without any PDF reader plugin is probably a good one to use at the moment), open Windows explorer and find the file you want to test, and drag and drop the filename to a new browser tab to open it with the browser. Check if the link clicks. With a couple of tests you can satisfy yourself that you have a quality link in your PDF.

If you’re already doing it well, and your links are working, at least you have a way of proving it!

We hope this helps.

IRM innovates AUB Group website with new look, features

AUB Group website
AUB Group’s home page now contains a live share price chart and ASX updates, among other modifications.

 

IRM recently revitalised the website of AUB Group Limited (ASX:AUB) as part of efforts to reinforce the company’s investor relations. AUB Group is a leading equity-based risk management, advice and solutions provider in Australasia.

Under the direction of AUB Group, IRM implemented a fresh design for the site’s home page that includes a live share price chart and ASX updates, among other modifications. Powered by IRM’s HQi content management system, the webpage likewise carries a visual timeline to showcase the company’s rich corporate history.

For AUB Group’s Investor Centre, IRM enhanced the segment with a welcome page as well as sections highlighting its dividends, top 20 shareholders, interactive annual reports and corporate calendar. In fact, the company’s 2017 online annual report is now accessible to shareholders through the webpage. An investor fact sheet was included in the site to provide a handy one-page company summary that can easily be printed or downloaded, just like the annual report.

Moreover, AUB Group’s website was expanded with a News Centre, containing media announcements and press releases. IRM also utilised its IRM Newsroom to bolster the way AUB Group’s corporate blog consolidates into the site.

Bravo, AUB Group! Here’s to stronger investor communications for your company through your upgraded webpage.

Click the links to experience AUB Group’s new website, Investor Centre and News Centre.

AUB Group investor centre
AUB Group’s Investor Centre includes sections highlighting its dividends, top 20 shareholders, annual reports and corporate calendar.

 

Recognising a need to revamp your corporate website?

Consult with our IRM Client Relations Team today about your site’s redesign. Call us at +61 2 8233 6168 (Sydney) or email clientrelations@irmau.com to discuss how you want to improve your webpage.

Our actual work for satisfied clients can be found here. You can also click the links if you want to consider a plan and price that’s right for your business or enquire for a quote on your expected website.

Visit www.irmau.com for more information.

IRM firms up Melbana Energy corporate website

Melbana Energy website
Melbana Energy’s website is powered by IRM’s HQi content management system.

 

Melbana Energy (ASX:MAY) partnered with IRM to launch a robust website in a bid to expand the company’s online presence. Presently, the oil and gas enterprise has a portfolio of exploration, appraisal and development stage opportunities in Cuba, New Zealand, Ashmore Cartier and Bonaparte Gulf regions in Australia.

Melbana Energy’s latest site exhibits a simple yet modern aesthetic and is powered by IRM’s HQi content management system. HQi showcases various details about the company, its board and management team in the web pages. Unique elements of the site include a printable investor fact sheet and an interactive map of current projects. There’s a section dedicated for Spanish-speaking subscribers as well.

Melbana Energy website on mobile
Melbana Energy’s website works well on desktops and mobile devices.

 

The website additionally features an Investor Centre where stakeholders can access ASX announcements, share price information, annual and quarterly reports, among other data. The IRM Newsroom was also set up for Melbana Energy to quickly relay announcements to subscribers. Its company news can readily be distributed through the website, email or specific social media channels such as Twitter or LinkedIn.

Congratulations on your new internet site, Melbana Energy! Click the links to appreciate the company’s latest webpage and Investor Centre.

In search of a more competitive website for your business?

Look no further! We can develop one for you based on your choice of plan and price. If you’d prefer a quote on your proposed site, tap this link.

Our IRM Client Relations Team is also available to further discuss your projected website. You can get in touch with us at +61 2 8233 6168 (Sydney) or clientrelations@irmau.com.

Visit www.irmau.com for more details.

Laneway Resources chooses IRM to build corporate website

IRM is pleased to announce the latest investor-focused website of Laneway Resources (ASX:LNY). Laneway is an Australian exploration company with assets in gold and coal.

IRM initially created an ultramodern look with a corporate appeal for the new site. Then its HQi content management system was deployed to keenly showcase Laneway’s business in the web pages.

Laneway Resources website

The purposeful site contains an Investor Centre to highlight ASX announcements, share price information, as well as annual and half-year reports. It’s also equipped with the IRM Newsroom to instantly distribute company news via website, email or social media.

Laneway’s brand-new site is fully responsive in different devices such as mobile phones and tablets. And the company can easily update content or modify pages any time through HQi’s user-friendly dashboard.

Hats off to Laneway on its contemporary webpage! Tap the links to explore the company’s innovative site and investor centre.

Mulling over a website renovation for your business?

Now’s the time to act on your plan! Check out our available plans and prices or get a quote on your proposed webpage. You can reach our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or clientrelations@irmau.com.

Browse through some actual work we’ve designed for our growing list of clients here. More details are accessible at www.irmau.com too.

SEO 101: A guide for beginners

As you may already know, search engine optimisation, or SEO, “is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results,” according to Wikipedia.

How does it affect your business? SEO can direct more significant traffic to your website, resulting in increased awareness amongst the investor audience.

Google search

IRM follows many best practices in developing your website so your company will be easy to find online. In addition, there are other ways you can enhance your site’s ability to stand out in search engines, such as Google, and increase visitors to your webpages. Here are 10 website elements to check for improving your SEO capabilities.

  1. Title Tags

Title tags are vital to search rankings as they communicate what the page is all about to Google or other search engines. These tags show the page title in search-engine results (see example below) and in a browser’s toolbar. So, you’ll want keywords in your title tags for search engines to determine the relevance of your web page and help your site top search results. Just make sure to keep your title tags 70 characters or less as most search engines will truncate them to this limit. Don’t forget to include your company or brand name and keywords related to that page.

Title tag

  1. Meta Description

A meta description should be a short and accurate summary of your web page content. Like title tags, this element displays in search results and leveraging keywords here will boost up your rankings as well. You’ll also want to fix your character count within 160 characters as most search engines will maintain meta descriptions in this maximum.

Meta description

  1. Keywords

Keywords are the relevant words users utilise to search Google and these words eventually direct them to your website. You’d want to apply these keywords in your site’s intended topic and make them appear in a natural sounding and grammatically correct copy. Be careful not to put too much keywords though or Google might consider your content as spam or junk. You’ll want to focus on quality and helpful content that would provide user satisfaction. Below is a sample keyword cloud specifying keywords used in IRM’s site.

Keyword cloud

  1. Heading Tags

Heading tags will support how search engines define the topics of your page. These headings allow search engines to establish a hierarchy for the data on your page, beginning with your H1 tag, moving down in importance to H2, H3 and so on.

H1 headings are HTML tags that should include your keywords and directly connect with your title tag. In fact, the H1 tag will usually be like your title tag. Meanwhile, H2 and other headings will help determine the sub-topics your page and should contain similar keywords as your H1 tag.

Heading tag

  1. Sitemap

A sitemap relays data to search engines so they can easily find all your web pages that are available for crawling. It is an XML file that lists URLs for a site along with additional metadata about each URL, like when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site.

Sitemap

  1. Image Alt Tag

Alt tags on images in your web pages improve your site’s accessibility as these reinforce what your page conveys to search engines. You see, search engines cannot really see the images and can only index them by searching the alt tag. So, using keywords and human-readable captions in image alt tags is a good SEO practice. Also, if an image cannot be displayed due to a wrong source or slow connection, the alt tag provides alternative information.

Image alt text sample

  1. Responsive Design

A responsive design will enable your site to automatically adapt to a user’s desktop, tablet or mobile phone while maintaining the same HTML and URL structure. Media query techniques allow different content to be optimized depending on the output device and this is a must nowadays to make sure your website looks good on all devices and platforms.

Responsive design

  1. Robots.txt File

A robots.txt file is a simple text file placed on the root folder of your website to control which pages search engines can crawl and index. Search engines send out tiny programs, called spiders or robots, to seek your site and bring information back so that your pages can be indexed in search results.

However, there are two important considerations when using a robots.txt file. Since the file is publicly available, anyone can see the sections in your server that you don’t want robots to find. Also, robots can ignore your robots.txt files, especially malware robots that scan the web for security vulnerabilities.

Working links

  1. Working Links

Users expect content to be available when they follow links to or from your website. Google uses crawlers to go through your web pages through these links. If your site has broken links on pages, these will stop the crawler from being able to index the site accurately. Make sure you update any broken links to optimise user experience.

  1. Social Media Activity

Integrating social media channels into your website will establish an appealing identity for your company and naturally attract visitors to your site. That’s why we equipped our IRM Newsroom with features that allow you to easily manage your webpage and social channels in just one platform. Click these links to connect your Twitter, Facebook and/or LinkedIn accounts to your website via our IRM Newsroom.

Social media activity

Got all those website elements in place?

Then you’re all set for the starting points of a strong SEO strategy that will ultimately make you easier to find for investors!

IRM can help you evaluate your SEO abilities through a simple test to ensure all these elements are strongly supporting your plan. You can also read about IRM’s 10 Success Factors for Online IR, starting with drawing the right traffic to your website.

Need further assistance? Call our IRM Client Relations Team today at +61 2 8233 6168 (Sydney) or email us at clientrelations@irmau.com. Let’s get started on a more pro-active SEO strategy for your business!

Tesserent engages IRM’s market-leading Newsroom

IRM teamed up with Tesserent (ASX:TNT) to integrate the IRM Newsroom in the cyber security company’s website. Tesserent offers businesses world-class perimeter protection, internal monitoring and alerts, secure internet connectivity and co-location.

Tesserent website

With the IRM Newsroom incorporated in Tesserent’s site, the company will be able to quickly communicate ASX announcements, share prices and reports to investors throughout Australia and around the globe.

IRM Newsroom functions with HQi, IRM’s proprietary content management system. Through these tools, Tesserent can view all the company’s news and manage its subscriber database, among other capabilities. The company can also select which announcements to post on their website or social media accounts and email to stakeholders, all at the same time.

Kudos to Tesserent on their Newsroom functionality! Explore their website here.

Ready to secure a proactive website for your business?

Talk to the experts today! Call our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or email them at clientrelations@irmau.com. Check out our plans and prices or send an enquiry for a quote on the website you want to flesh out.

Here’s a list of our satisfied clients. You’ll also find more details at www.irmau.com.

IRM kicks off investor-friendly website for Tap Oil

IRM launched a state-of-the-art web page of Tap Oil Limited (ASX:TAP), an independent oil and gas exploration and production company. TAP is based in Perth and has interests in South East Asia and Australia.

IRM implemented its scalable HQi content management system to develop and power the site based on TAP’s desired layout and colour theme. Though the web page is now live, HQi still gives TAP the option to modify the site’s content, images and navigation as needed.

Tap Oil website

IRM equiped TAP with hands-on training on how to revise the website content and structure. Likewise, IRM’s support staff members are available to assist should the company need any help with the pages.

TAP’s website also highlights a unique investor centre, which includes ASX announcements, company reports and share prices. This distinctive section enables TAP to distribute news and communicate to stakeholders with ease. You see, HQi integrates with IRM’s ASX announcement platform, called IRM Newsroom, to instantly email shareholders or update a company’s social media channels.

Tap Oil website in mobile

Congratulations to TAP on their new website! View the new website here and access the company’s investor centre through this link.

In the market for a cutting-edge website that relates to investors?

We can help! Reach out to our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or clientrelations@irmau.com. Consider our plans and prices or send an enquiry for a quote on your projected website.

Find out more about our clients here and get more details at www.irmau.com.

IRM enhances Atlas Iron site to boost investor relations

IRM recently updated Atlas Iron Limited’s website to help strengthen the iron-ore company’s investor relations. Atlas (ASX:AGO) mines and exports direct shipping ore from its operations in the Northern Pilbara region of Western Australia.

Atlas Iron website

Atlas is one of IRM’s many ASX-listed clients that use HQi, IRM’s proprietary content management system. The companies worked on upgrading Atlas’ online investor presence through a new custom design and a range of other features.

Atlas’ website now includes full share prices and charts in its investor centre to provide stakeholders easier access of the data. An interactive map of the company’s projects in Western Australia is highlighted in the site as well. The webpage also contains a historical timeline of Atlas’ achievements through the years, beginning with its ASX listing in 2004.

In addition, Atlas’ website showcases animation on its home page and an image gallery of its projects. The company will soon provide a Google earth fly-over video, which IRM will include in the home page.

Way to go, Atlas! Browse through the company’s upgraded site here.

Time to level up your website to draw in more investors?

Let’s get you started today! Email our IRM Client Relations Team at clientrelations@irmau.com or call us at +61 2 8233 6168 (Sydney).

You can also enquire for a quote on your desired webpage. Or check out our various plans and prices that would suit your needs.

Visit www.irmau.com for more details and see our growing list of satisfied clients.

IRM HQi Release Notes 5.0

Seen the new design of our upgraded HQi content management system? How about the advanced features we’ve added to help you more easily manage your webpage?

Read on to get details of several enhancements we’ve made. Or email support@irmau.com if you’d like more information or would like to request a demo on these new features.

A New Look for HQi

We’ve revamped HQi’s design to give it a more contemporary yet corporate look. Click here to see the latest features that allow you to view your up-to-the-minute announcements, number of subscribers and users, among other upgrades.

hqi5_2

Easier Manual Upload in Newsroom

You can now choose exactly where you’d like to publish your company news direct from the Manual Upload input screen. You can then publish from the Pending section after you’ve uploaded your announcement.
Manual upload

YouTube and Shopify Integration

Talk about expanding your market reach! Newsroom now allows you to share your YouTube videos to your subscriber groups. You can also update them on new products or blog posts in Shopify.

YouTube logo

Smoother Social Media Links

A preview of your post is now available when you share news in Twitter, LinkedIn or other social media channels. No need to double check how the update would appear in your selected channel.

Downloadable Showcase List

You can now export your Showcase entries from HQi. This helps facilitate a trouble-free way of sharing or managing your data.

Showcase list

Data Specifics in Showcase Addresses

Sometimes false results come up when you include addresses through longitude and latitude details. No worries! You can now use the free text method for clarity of data.

Spell Check in Editor

Did you know you can now spell check your posts in Editor? You’ll know you have a misspelling when the red line appears under incorrect words. Less stressful writing!

Spell check

Trackable Links on List Pages

All external links on list pages are now trackable, not just PDF links.

Smarter Custom Mail Section

We cleaned up the Custom Mail section to give you a more efficient method of handling your company announcements.

Desktop screenshot

Job Summary on Career Page

The Career Page now has a summary section where you can give a brief introduction of your specific job posting. This field can include a sentence or two of primary details about the vacancy.

Career2

Support Request Upgrades

You can now approve and edit proposed tasks from our Support team. It’s a great way to have us get started on the suggestions that will improve your website.

IRM revamps HQi with advanced features

Generated excellent financial results during the last quarter? Perhaps you’re expanding your business to a new area or strengthening your team with experts?

Investors want to be promptly informed about your company’s latest news. And what better way to keep them in the loop than through an updated website showcasing your growth!

screen-shot-mac2
IRM understands enhancing your website is vital to that growth process. That’s why we continually upgrade our HQi content management system to fully support your advancements and help you easily manage your web page.

IRM’s innovative HQi content management system features a user-friendly dashboard that allows you to control content, without the help of a web developer. The latest upgrade allows you to view your up-to-the-minute announcements, number of subscribers and users, among other features.

The redesigned HQi also highlights new lists that indicate most recent updates on your website. There are more quick links now too so you can briefly find content you need to modify.

The enhanced HQi includes the IRM Newsroom, the leading software that helps ASX-listed companies communicate with investors. Newsroom is equipped with social media enabling, mail reporting as well as email alerts management.

Want to make your website more relevant to investors?

We’d love to help you to get started on recreating your web page! Email our IRM Client Relations Team today at clientrelations@irmau.com or call us at +61 2 8233 6168 (Sydney).

Browse through our plans and prices to see what would fit your needs or enquire for a quote on your desired site.

You can also check out our growing list of satisfied clients or visit www.irmau.com for more details.

Phoenix Eagle’s versatile website now live

IRM kicked off a new website for Phoenix Eagle, a biopharmaceutical research and development company headquartered in Australia.

IRM utilised its HQi content management system to build and run the site in collaboration with Phoenix Eagle. The biopharmaceutical company selected the content, colours and images to come up with its preferred look for the web pages. IRM’s adaptable template also facilitated a larger footer for the site to make way for quick links and contact information.

Phoenix Eagle website

Aside from updating content, HQi enables Phoenix Eagle to create new sections or rename pages within its website navigation. The new site can also be easily accessed through any device, such as PCs, laptops, smartphones or tablets.

Take a look at Phoenix Eagle’s latest website here.

Looking for a website you can manage with ease?

Get in touch with our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or clientrelations@irmau.com. Enquire through this link and get a quote on the website you have in mind.

Browse through this list of our clients or visit www.irmau.com for more details.

Bioxyne’s new website designed for consumers, investors

Bioxyne Limited (ASX:BXN) engaged IRM to launch a consumer-focused website for the Australian life sciences and health products company.

IRM created the webpage with bright images and colours to connect with Bioxyne’s wide base of global clients. A Shopify store was also integrated in the site to facilitate online purchases for customers.

Bioxyne website

In addition, Bioxyne’s website has a unique feature intended for stakeholders — its corporate investor centre. IRM’s HQi content management system enables Bioxyne to communicate to shareholders via email or selected social media through the IRM Newsroom, among other capabilities.

Tap the links to check out Bioxyne’s new website and Shopify store. The company’s investor centre can be found here.

Planning a website that’s tailor fit for your business?

Allow us to design one for you! Call our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or email clientrelations@irmau.com. Enquire through this link and get a quote on your proposed website.

See our list of satisfied clients or visit www.irmau.com for more details.

 

Metminco teams up with IRM to upgrade website

IRM developed a new design with added functionality for the website of Metminco (ASX:MNC), an exploration and mining company incorporated in Australia.

MNC is listed on the Australian Securities Exchange and the AIM market of the London Stock Exchange. The company’s strong portfolio of exploration projects in Colombia, Peru and Chile is primarily focused on gold.

Metminco website

IRM created a fresh look with structural changes for MNC’s home page and internal pages to make the site fully responsive. The upgrade aims to result in lower future maintenance costs and an improvement in the auto site map and Google search results for MNC, among other advancements.

IRM’s proprietary content management system, HQi, powers MNC’s website and allows the company to easily control content, images and navigation. HQi also integrates with IRM Newsroom, IRM’s ASX announcement platform, helping MNC to simultaneously post or send out news to selected channels — website, email or social media — in real time.

Discover MNC’s enhanced new website here.

Ready to give your website a makeover?

Our IRM Client Relations Team would be happy to help you achieve that. Get in touch with us through +61 2 8233 6168 (Sydney) or clientrelations@irmau.com. You can also enquire through this link and get a quote on the website you have in mind.

Check out www.irmau.com to see a list of our clients and for more details.

 

IRM unveils Ferrum Crescent’s investor-focused website

IRM is pleased to announce the latest webpage of Ferrum Crescent Limited, a European lead-zinc exploration company based out of Australia. More commonly known as FCR, the company is listed on the Australian Securities Exchange, the AIM market of the London Stock Exchange and the Johannesburg Stock Exchange.

Ferrum Crescent website

FCR partnered with IRM to utilize IRM’s HQi content management system for the interactive website that details FCR’s most recent company information and current exploration work. The user-friendly site also contains investor-focused data, such as share registry and capital structure, to address its global shareholders.

Among various elements, IRM’s HQi features the IRM Newsroom, which enables ASX listed companies to manage their website, email and social media. This tool allows prompt and trouble-free communications with investors and stakeholders with just a click of a button — no web developers needed! And though FCR can control the web page content on their own, IRM’s continued assistance will still be available for the company whenever necessary.

Explore FCR’s new web page here.

Need a website to easily connect with investors and clients?

Reach out to our IRM Client Relations Team at +61 2 8233 6168 (Sydney) or through clientrelations@irmau.com. Or click this link to enquire and get a quote on your proposed website.

More details are accessible at www.irmau.com.

Dawson Insurance taps IRM for new website

IRM and Dawson Insurance collaborated to launch an innovative website for the New Zealand-based insurance and risk specialist.

Dawson Insurance provides specially tailored business and personal insurance, as well as coverage for specialist industries. The insurer engaged IRM’s HQi content management system to create easy-to-navigate pages that offer a wide range of risk management options for clients’ personal or business protection.

Dawson Insurance website

With the simple yet functional design of the site, clients can likewise get a quote for their specific needs and insurance brokers are able to reach them to recommend coverage based on their requirements.

IRM also equipped Dawson Insurance with training on how to manage the website on their own, without the help of a web developer. However, should there be a need for more assistance, the insurer is assured of the continued support of the IRM team.

Click here to view the clean aesthetic design of Dawson Insurance’s new user-friendly web page.

Considering your own hassle-free website?

We’d be happy to help you get started! Get in touch with the IRM Client Relations Team at +61 2 8233 6168 (Sydney) or through clientrelations@irmau.com. You can also click this link to enquire and get a quote on your planned website.

Visit www.irmau.com for more details.

Support Request History

Improved Support Request History

As part of our improved support arrangement and ongoing efforts to make all work on your site transparent we have now updated the HQi content management system to include your support history, which includes status and notes from our Support Team.

This will show emails submitted to support via the following three methods:

  1. Direct emails to support@irmau.com
  2. Support requests that have also been submitted through HQi or
  3. Through the contact form on the IRM Help Centre.

How can I check the status of previous support requests?

You can now view the history once you are signed in to your instance of HQi by clicking on the Support Request History option on the left menu (shown below on the left) or the Support Request History option on the top right of the screen (shown below on the right).

12

More detailed instructions on how to view your history can be found here.

If you have any questions or feature requests please feel free to email these to support@irmau.com.

NVOI goes live with a New Fresh Look

IRM is pleased to showcase the new website for NVOI. NVOI provides an on-demand skills exchange that directly connects skilled professionals with the hiring managers who need their skills. The company reduces the search process time down to hours with a platform that is easy to use and eliminates the pain of the recruitment process.


NVO
 

The website was built quickly to meet a short deadline, to help us meet this turnaround NVOI provided a new clear site map for the site navigation, their colour palette and their graphics for us to use, as well as their content.

Now that it is built the NVOI site features many of IRM’s specialised investor tools including integration of IRM’s Newsroom to keep shareholders and potential investors up to date on the companies news and ASX announcements. The new investor centre also uses responsive design so that it formats to mobile or tablet depending on the device used to view. NVOI also has the ability to access our HQi Content Management System which they can update the site accordingly if required.

Congratulations to the NVOI group on their new website, we are extremely excited with your new investor presence and hope that it helps you communicate with your investors in an effective way.

NVOI Group’s new website can be viewed here.

Thinking about a new corporate website?

If you’re thinking about a refresher, new investor centre or corporate web site, get in touch with Nikki Harris at IRM, who can discuss your needs. Reach Nikki via email: nikki.harris@irmau.com or phone: +61 2 8233 6168, or see www.irmau.com for more detail.

 

IRM Newsroom by the numbers

Investors want the news. Now.

Investors progress through their investor journey, moving from stranger to advocate, based on decisions triggered mainly by news. When you have news, get it to investors wherever they are – websites, emails, social media, news distribution channels. Do it immediately using IRM Newsroom.

The infographic below shows the impact of Newsroom so far!

We wanted to provide an insight to show just how robust our Newsroom system really is. Every day our software works hard to ensure your important ASX announcements (and other types of news and media) are distributed to your dedicated subscribers across multiple channels as quickly as possible.

Here’s five ways IRM Newsroom allows you to enhance your communication of news to investors:

  1. Do it Now. Immediate distribution of ASX announcements to your website, email subscribers and social media channels.
  2. Automated, or not. Choice of automated or one click authorise process to publish news, immediately, based on the type of announcement.
  3. Tailor the message. Simple editing features to change messaging for each announcement and news channel
  4. Choose distribution. Flexible options to change distribution channels per announcement
  5. Expand Reach. Ability to add extra feeds such as Boardroom Media, Proactive Investors etc

IRM Newsroom also manages your email subscribers list, right there from your website. It integrates with any website and particularly well with WordPress and IRM HQi.

 

IRM Newsroom

Introducing

IRM Newsroom

Your investors want the latest information as soon as it’s published.

Our flexible and robust communication tools give you the ability to grow your stakeholder database while keeping them informed with your latest announcements.

Benefits of

IRM Newsroom

  • Immediate distribution of ASX announcements to your website, email subscribers and social media channels.
  • Choice of automated or one click authorise process to release announcements.
  • Simple editing features to change messaging per announcement.
  • Flexible options to change distribution channels per announcement.
  • Add extra news from your company blog and various third party news sources.

Newsroom by

The Numbers

Over

115*

companies using IRM Newsroom

irm newsroom

Over

93,000*

subscribers

subscribers

Over

500*

ASX Announcements delivered per month

asx announcements

Over

300,000*

emails sent every month

Emails

Enjoying IRM Newsroom is easier and cheaper than you think.

To find out more about how IRM Newsroom can save you time, contact Martin Spry at martin.spry@irmau.com or phone: 02 8233 6168.

For even more information about IRM Newsroom, feel free to view our IRM Newsroom FAQ’s here.

Introducing the brand new website for InterRisk Insurance

After IRM completed the re-branding and rebuild of the AUB Group website in late 2015 ( http://www.aubgroup.com.au/ ), IRM were approached to do the same for their secondary company InterRisk. InterRisk offers complete broking and claims services for Australian and International Businesses.
The company is not listed on the ASX, but a new website was required as part of their brand refresh, and for their day-today customers to retrieve quotes and information on the business.
New designs were provided by InterRisk’s brand agency, these included a new navigation, a new logo, colour palette and graphics. IRM built the new website from the ground-up, incorporating the bold new design and new features.  The website was built with an extremely fast turn around of a few weeks.

InterRisk Insurance desktop and mobile site

The client was also provided with detailed hands-on training on how to amend the website content and structure through our HQi Content Management system so they can update the site accordingly if required. And not forgetting that IRM support staff are always on hand to help if there are questions along the way.

Congratulations to InterRisk on their new website! We invite you to have a look here.

Did you know that IRM can build your website, even if you have pre-existing designs? Want to know more? Get in contact today, contact Danny Hunt, Client Relations Manager, on T: +61 2 8233 6168 or via danny.hunt@irmau.com

IRM HQi 4.5 Release Notes

We’re happy to announce another new release of our software – HQi 4.5 is here. As usual we’ve been busy behind the scenes adding new features and improving the staples. If you have any questions regarding the new update or would like to arrange a demo, please feel free to get in touch.

Read on to discover what’s new and what’s changed…

Social Media Token Expiration Notifications

IRM Newsroom has the ability to publish your announcements and other news to Facebook, Linkedin and Twitter.

The security and privacy settings at these companies require you to login again every 90 days, which means you’ll have to relink Newsroom to your account at the same time when this security token expires.

If you try to publish news to a social media account where you’ve been logged out, we’ll send you a friendly reminder email to let you know that you’ll just need to hop in and log on again to re-establish the connection.

Simple Form for Email Sign Ups

We now offer the ability for a simple sign up form that can be integrated almost anywhere on your site.

Sometimes visitors will not want to fill in lots of details as part of a sign up so this can allow them to simply add their email address to receive updates. We know that investors go through an investor journey before they decide to invest in your company and signing up for your email alerts is a crucial step – make sure it’s easy for them to do so.

Here’s a nice example from the new Thorn Group website:

email updates

IRM Newsroom Menu Items

We’ve moved some of the dashboard menu items together so that the elements regarding your ASX announcements can be found under the Newsroom module.

What’s changed?

All that has changed is that we’ve moved the Upload Historically and Edit Announcement options from their own section so they now sit within the IRM Newsroom module.

The functionality is the same, it’ just a bit of housekeeping on our side.

historical uploadIRM Newsroom

IRM Newsroom to handle multiple ticker codes

Newsroom can now run multiple ticker feeds and use different distribution channels for each.

Ideal for clients such as property trusts that deal with more than one listed fund. These can now be managed through one content management system, making it easier for the end user to control all of their announcements.

Add http & https dropdown in redirect page setting

On redirect pages, you can now choose from http or https from the dropdowns.

Redirect

Image galleries – ability to add individual alt tags

Image alt tags are great for SEO. Now you can add and edit these more easily for each individual image via the content management system.

edit image

Ability to view list pages with unapproved content from HQi

When adding items to list pages you can now preview the list page itself with your unpublished item shown.

authorise content

IRM client websites outperform the industry on mobiles and desktops

responsive-design

IRM client websites outperform the industry on mobile websites and desktops

IRM tested 1305 ASX listed company websites (with market cap over $5m) in May 2016.

We are pleased to advise that IRM developed websites outperform the ASX averages in all categories. This is just one more way the IRM assists its clients to stand out from the crowd.

Google Mobile Tests

The measures used here are the Google mobile tests and the Google page speed insight tests. We used the published URL of the website (as provided by the ASX) as input to the tests.

The tests indicate whether tie web page is mobile friendly, the Mobile Speed, Mobile Usability Experience (UX), and the Desktop Speed – the last three expressed by Google as a percentage score.

Mobile Friendly Sites

This data refers to 772 ASX listed mobile friendly websites, compared with IRM’s mobile friendly websites.

  • The average mobile speed of listed company sites is 56.4. IRM clients scored 62.4.
  • The average mobile UX of listed company sites is 96.9. IRM clients scored 97.7.
  • The average desktop speed of listed company sites is 67.4. IRM clients scored 74.3.

The average market cap of the ASX listed company sites tested is $1,391m. The average market cap of IRM clients’ mobile sites is $376m. This shows that you don’t need to be a large company to stand out from the crowd.

All Sites

All IRM clients scored

  • 63.5 on mobile speed vs 58.9 for all companies
  • 89.9 on mobile UX vs 85.0 for all companies, and
  • 74.8 on desktop speed vs 68.8 for all companies.

IRM has an above average number of smaller market cap clients. The average market cap of all IRM clients, both mobile friendly and not mobile friendly, is $296m, vs the average of all ASX listed company sites of $1,235m. IRM’s few remaining non mobile friendly sites (above $5m market cap) average just $75m market cap.

Other issues

These tests, courtesy of Google, apply to the website page tested. However, there’s a lot more to an effective mobile online presence.

Your email alert templates, newsletters, annual reports and all the investor tools need to be responsive as well. At IRM, how else would we do it?

Best news of all?

What do you need to do to have an IRM online presence that is fully responsive and a website that performs well in all these tests?

Do nothing special, just leave it to IRM.

All IRM websites built since 2013 are responsive to all devices.

How to get to Responsive

We understand the redeveloping a full website might be a daunting process. Many companies doing this choose to re-think their messages, images, and content generally across the site. This can be a large and time consuming exercise.

To get to responsive, you don’t need to do all that, though if you do need to, responsive becomes a by-product of the project.

A site migration to IRM’s HQi technology can preserve your existing investment in content and messages. It’s a “technology transplant” of the content to the IRM responsive platform.

Explore a site migration on this page of the IRM website.

When you’re with IRM, we leave you to concentrate on your investor messages, and we look after all the technology.

More information

The details of the IRM May 2016 mobile friendly website research results are in this blog post.

There is more information at www.irmau.com about mobile websites an site migrations. There is a blog post about the importance of responsive design here, and the importance of “Mobile” as a Success Factor in online investor communications is explored in our website page on success factors here and in our Success Factors White Paper here.

Would you like to stand out from the crowd? Talk to IRM about a fully responsive online presence. Contact us, call Danny Hunt on +61 2 8233 6168, or email him at Danny.hunt@irmau.com.

What’s New in IRM HQi 4.4?

Does a feature in HQi look different from the last time you used it? We are constantly working away in the background to add new features and improve the existing ones.

This article provides an overview of the changes that we’ve made along with links to the help centre to explain how they work so you can get the benefits of the new features.

As usual, feel free to get in touch if you have any questions regarding the updates or would like to make use of the new features and would like some guidance around setting them up.

hqi4

WordPress Integration for Newsroom

IRM offers a WordPress plugin that automatically sends new and updated blog posts to IRM Newsroom. The plugin also allows the full blog to appear in the investor website with all the same navigation as the website, without additional or duplicate coding.

The IRM website is an example of integrating a WordPress Blog into an HQi website with IRM Newsroom. You will see that this site has a list of blog posts under a news heading in each section of the navigation. It also has the full blog integrated to the website under the IRMatters top level navigation. IRM can decide to distribute its blog news to different pages of the websites, to the Email Alerts list maintained in this website, or to social media, automatically and instantly, using the power of IRM Newsroom.

Moving Announcements Between Pages

After receiving feedback from one of our users that the current method to move announcements between pages was a little confusing we thought we would improve the procedure.

At the bottom of the list page in the cms, there’s now a Move option next to each article.

What’s new in IRM 4 - Google Docs

Separating Pending and Released Announcements in IRM Newsroom

For ease of use and to save any confusion we’ve split the pending and released announcements into their own pages.

Before this was found under one section named “Authorise”, but we feel it makes a bit more sense to split them into one section for Pending announcements and one for announcements that have already been released.

newsroom

Ability to Change Homepage Elements

We’ve developed a new and improved way for you to be able to update areas of the homepage of your site. This may be text and smaller images or even the larger images and links that are part of your slider.

For older sites this may need a little bit of tweaking for us to set up, in which case you should speak to your Account Manager or lodge a support request through HQi or here.

Option for Clients to List Their ASX Ticker on Announcement Pages

Along with the additions to show file size or file type on list pages, you can now also choose to show your ticker code.

This will be particularly useful for sites that are showcasing announcements for multiple ticker codes.

Here it is in full swing at the IRM site:

asxtickerannouncemnet

Custom Image Icons on List Pages

Now that you are able to include different file types on list pages, you’re also able to set different icons to use as defaults for those varying file types.

customicon

Intranets and Secure Site Improvements

We’ve added new directories to our secure sites to make it easier to maintain important documents.

intranet

We’ve also fixed a few bugs and improved the following features:

  • Write privileges bug fixes.
  • User Group roles bug fixes.
  • Role security can now be applied to sub-directories through checkbox settings.

More information about an IRM secure site or intranet can be found here.

Showcase Module Improvements

The showcase module previously allowed you to filter by location where now you are able to also able to filter by categories.

We make use of this great feature on the new IRM website for our Client Showcase.

showcase

Newsroom distribution icons now clickable

Within the Newsroom Pending and Distribution Channels pages, the icons are now clickable and will take you through to where you can edit those particular settings.

distributionchannels

Even More Flexibility Through the New Customisation Module

Sometimes we’re asked to code custom features for client websites which can involve some complex coding. Another requirement of the custom feature is that the client will need to update the feature too which can sometimes prove to be a bit tricky.

We’ve developed a module named “Customisation” which is useful for when client’s need to amend particular content on features that would usually require a developer to update.

It works by using a more intricate version of find and replace. It means that we can hardcode a value, give you an area where you can set a new value and the find and replace operation takes care of the rest.

A good example is home page image sliders that we mentioned earlier.

customizeslider

Martin Spry covers Online Investor Communication in Listed@ASX

In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.

Cover
 Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication strategy needs to relate to investors at each stage of their journey.

Investors make decisions to progress to the next buying phase

graphic2

The corporate website is king, and almost everything else leads to it, but investors will choose many other online touch-points as they make their discoveries and reach an investment decision.

Its more than just a website. Far more.

IRM’s Listed@ASX article goes on to explore ten principles to consider to make your online IR program most effective.

graphic3

A PDF copy of the article can be viewed or downloaded here.

Listed@ASX app

Download the free Listed@ASX app from the Apple app store or Google Play to receive the full magazine. The app also includes the regular ASX Compliance Updates, Listing Rules, Guidance Notes and reporting calendar, all stored conveniently for reference in your app library.

We’d love to hear your thoughts

In later blog posts IRM will explore these issues in more detail. Meanwhile, if you have comments or ideas about this please contact Martin directly at IRM via martin.spry@irmau.com or +61 2 8233 6168.

Visit IRM at www.irmau.com for more of our thought leadership and how-to articles.

IRM HQi upgraded to Release 4.3

The IRM team is pleased to announce the release of version 4.3 of IRM HQi. The new release includes the third major set of improvements to IRM HQi and Newsroom for 2015. We think this release is our best one for the year!

In each of our releases we enhance our features list with new ways to save you time and help you be more productive when it comes to your IR efforts.

hqi4_03
IRM HQi Release 4.3 was rolled out to all client sites for both website and IRM Newsroom clients in early December 2015. Here’s the main summary of what’s new:

There are three new major features, each of which is described in a separate blog post covering that subject:

There are numerous smaller features in the release, many of which are discussed briefly below.

  • Context sensitive help
  • Spell checking using the HQi Editor
  • Adding custom text above list pages (eg ASX Announcements)
  • Individual user uploads
  • Gallery Container pages
  • Uploading multiple images to galleries
  • Changing your internal page image banners through HQi
  • Directories in secure sites (Beta)

Context sensitive help

We have made our help resources more intuitive to enable you to find the detail you need more easily.

Previously in HQi the various help buttons took you to the home page of the IRM help centre at www.irmhelpcentre.com. Now they will take you directly to the page that is relevant to the context of the current location – so you will get more quickly to the help for that part of HQi or Newsroom.

Spell check in Content Editor

You’ve made your updates, you’ve approved the changes and you’ve gone back to read through the new changes to your site only to find that you’ve misspelled something. Not any more – it’s now possible to spell-check your content before sending it live using the content editor in HQi.

release2

Adding custom text above list pages

We’ve had requests in the past to add introductory text to our list pages (the ones that show your announcements or releases) and now you have the power to do this through HQi.

release3
Find out how to do this over at our help centre:

http://www.irmhelpcentre.com/irm/content/adding-custom-text-to-list-pages.aspx?RID=450

Individual user uploads

You could previously add multiple users but there was no clear way to add a single new user to your site. Now it’s easy with the new “Create new user” button underneath the Manage Users module in HQi.

release4

Gallery Container pages

For those who want to show a range of galleries on one web site page we’ve introduced Gallery Container Pages. Previously you could add as many single gallery website pages as you wanted, but there was no way to add a web page to your site that displayed all of your galleries.

When you add a page to the CMS you’ll be asked which type of page you would like to add, now you can simply select a gallery container page as shown below, and the system will step you through the rest of the set up.

release5
For more information on these container pages, visit our help centre article here:

http://www.irmhelpcentre.com/irm/content/how-to-add-gallery-container-page.aspx?RID=476

Upload multiple images to a gallery at once

Now, instead of uploading images one by one you can upload multiple images to galleries.

To do this, while uploading images simply select Ctrl on your keyboard and you’ll be able to upload multiple images. Find out more about how to use image galleries here:

http://www.irmhelpcentre.com/irm/content/adding-an-new-image-gallery-to-your-website.aspx?RID=351

Change your internal page image banners through HQi

Up until now, the banner images on the internal pages of your site have been coded by us but we’ve added options in the CMS so that you can now update these images as and when you choose to do so.

release6

To find out how to do this, follow the article on our help centre here:

http://www.irmhelpcentre.com/irm/content/how-to-add-banner-images-through-cms.aspx?RID=475

Directories in secure sites

Confidential file sharing is being increasingly used by businesses to increase productivity and team efficiency. It is important to know that if you’re sharing files, you’re able to keep the sensitive information secure.

This release contains a beta version of support for file directories to our secure sites. These can now include a full directory structure of files, to allow you to create, edit and remove folders as well as upload/edit/move and remove files while controlling the read and write access at the same time. Excellent for Intranet applications, data rooms, Board documentation and internal working groups, where secure access to lists of documents is needed. Its in beta because we have some improvements in mind for a more fulsome roll out in the next release.

release1new
You can find more detail on each of the features noted here in the IRM Help Centre at www.irmhelpcentre.com.

If you have any ideas for new features that you would like to see or feedback on our existing features library, we would like to hear from you. Feel free to send ideas, feedback, thoughts and comments across to contact@irmau.com.

Related blog posts discussing HQi Release 4.3:

Online IRM product catalogue for IRM HQi and IRM Newsroom users
IRM Newsroom enhancement for Boardroom.Media clients
Enhanced Support Services for IRM HQi and IRM Newsroom

Enhanced Support Services for IRM HQi and IRM Newsroom

Release 4.3 of IRM HQi – for IRM website and Newsroom clients – was released in December 2015. It provides users of the HQi content management system the ability to request and track support requests through HQi.

cms-logo newsroom_logo_colour

Once logged in to HQi, a user can “Create New Support Request”. It can include a descriptive title, a priority, an optional link to the affected web page, an optional link to a shared Dropbox folder of any attached files, and a free form text description of the request.

supportrequest
supportrequest2
The support request is logged in real time to IRM’s support team with a status of “Not Started”. As the request progresses, you will be able to monitor the changing status as evidence of progress.

supportrequesthistory

supportrequesthistory2

Also available is a list of all of the previously logged support requests, filtered by currently open /all requests. This is a list of all support requests submitted by any HQi user for this company, so you can see what others have requested if there are multiple people involved.

From the list, the user can select an individual request and see the current status of the request, the expected completion date, and any comments made by IRM support people.

support-detail1
support-detail2

IRM prides itself on its high quality and quick support service. The HQi support request capability is just another way for clients to request support – and naturally we are still available on the phone and by email as usual!

Finally, if you’d like to view previous support requests not submitted through HQi, e.g. your recent phone or email support requests, ask us to attach them to the list.

Find out more about how this works in the IRM Help Centre at:

http://www.irmhelpcentre.com/irm/content/how-to-add-a-new-support-request.aspx?RID=473

Please let us know if you have comments or suggestions about this new initiative, we’re always looking to improve!

Related blog posts discussing HQi Release 4.3:

IRM HQi upgraded to Release 4.3
Online IRM product catalogue for IRM HQi and IRM Newsroom users
IRM Newsroom enhancement for Boardroom.Media clients

IRM Newsroom enhancement for Boardroom.Media clients

Use the power of IRM Newsroom to extend the reach of your Boardroom.Media video and audio articles!

IRM is pleased to announce that in HQi release 4.3 there are enhancements specifically for those IRM clients who are also clients of Boardroom.Media (formerly Boardroom Radio or BRR Media).

newsroom-brm 
Many IRM clients have a web page on their websites displaying the Boardroom.Media articles they have published over the years. There have been various ways of including the data on the company website. Some clients include the relevant full page from Boardroom.Media as an iframe, others post individual articles manually to an IRM list page. These methods are either too labour intensive, not technically elegant of just clunky. And not being fully automated, there’s room for finger trouble!

A new, fully integrated experience

Now you can receive an IRM Newsroom alert immediately as soon as Boardroom.Media publishes an article. Think of it as being much the same as an ASX Announcement. IRM Newsroom will do similar things:

  1. You receive an alert asking how you want to publish the article – to the website on the BRR media page, the headline news page or elsewhere, and optionally to the Email Alert subscriber list and social media channels.
  2. Click on “release” and it’s all published and distributed. Immediately.
 how-does-it-work-left_01
IRM Newsroom monitors your
company news. Now as well as
ASX announcements this includes
Boardroom.Media articles.
Newsroom automatically sends you
an alert via email immediately
the article is available.
From the Newsroom email alert
you can reject, edit, or release
the article, giving you total
control. You can also choose auto
publishing without this step.
IRM Newsroom simultaneously
publishes the article to your
chosen channels such as selected
pages on your website, Email
Alerts, or social media.
It’s fast, and easy.

Automatic publishing saves you time

Optionally, configure the settings in IRM Newsroom to do it all automatically. You’ve made the commitment to the Boardroom.Media article, why not have it reach automatically to your website pages, Email Alert subscribers and social media channels? Immediately, and with no effort. How good is that!

Article placement

You can use the power of IRM Newsroom to display the article on multiple web pages. For example, if it’s a webcast of your AGM, it should go on the AGM or Annual Reports pages, intertwined with the ASX Announcements on the same subject. Likewise, it should feature on the Home Page headline news with the latest most important ASX Announcements, and it could even have its own home page headline news category so the recent articles stay around longer on the home page.

Search and analytics

The articles will be available on the website’s site map, through the IRM site search function, and through search engines such as Google, which will draw that traffic direct to your website. You will also be able to track statistics of the views of the Boardroom.Media articles through the IRM website analytics services.

Investors will find the Boardroom.Media articles in more places at more times, and therefore be better informed about your key messages.

An IRM setup fee and a small additional monthly charge applies for this service. Please ask IRM for more details and a quote.

We are ready to go now and can set up the new service on your site within a week.

Related blog posts discussing HQi Release 4.3:

IRM HQi upgraded to Release 4.3
Online IRM product catalogue for IRM HQi and IRM Newsroom users
Enhanced Support Services for IRM HQi and IRM Newsroom

Online IRM product catalogue for IRM HQi and IRM Newsroom users

Users of IRM’s HQi content management system and IRM Newsroom can now access an online Product Catalogue of IRM products and services through HQi.

It’s all part of IRM trying to be more informative and more responsive to our clients when they are thinking about  enhancements, changes and ideas that are not yet in the “definite” category (for which the Support Request function is better).

cms-logo newsroom_logo_colour

 

You can now see descriptions of our products and services, look at online product information, prices, case studies and samples, all directly from HQi. You can browse, explore, enquire, get a quote, or buy, without needing to go through a multi step process with our account and sales people, if that’s the way you prefer to do these things.

Here’s how it looks and works:

Once logged in to HQi, a user can “Request a Service” to look at the list of products and services available in the online catalogue.

productsandservices
 

Products and services are classified by Manufacturer, and initially there are some Boardroom.Media products and services in the catalogue as well as a number of IRM products and services. We’ll keep building out the catalogue over time.

For each Manufacturer, the products and services are divided into categories and sub-categories. For example, initial IRM product categories are IRM websites, IRM Newsroom, IRM Support and IRM Graphic Design Services. Categories and subcategories are dynamic and will change over time as we refine the online catalogue.

productsandservices2
Each product in the IRM Product Catalogue has information which describes the product, including links to online product descriptions, pricing, and samples or case studies of the product or service. There’s a capability to provide additional information, attach dropbox files, and give us a full description of what you are thinking about. You can then enquire, ask for a quote, or buy a product.

productsandservices3

A work in progress

The IRM Product Catalogue itself will grow and improve over time. The initial data in it is a long way short of the full information we will in future be seeking to provide about our products and services online.

A swift turn-around and a better serving offering

When you use the facility to request a product or service, you will receive the immediate attention of our account management team!

Of course you can always phone or email (or both, if you like!) It’s our intention through this mechanism to give you a better service!

Once you have requested a service, you can see the list of previously requested services and the status of them, including any notes we may have made about the request. This is a list of all services requested by any HQi user for this company, so you can see what others have requested if there are multiple people involved.

Our responses will normally be by email or phone, so you don’t have to keep running back to HQi to look for an answer.

The request for a service is logged real-time to IRM’s account management team with a status of “Not Started”. As the request progresses, you will be able to monitor the changing status as evidence of progress. Nothing drops through the cracks!

request1

IRM prides itself on its high quality service and quick response to clients’ new ideas and desired improvements. The HQi request a service capability is to try to help clients fully understand the choices available to them, browse though a catalogue and make initial decisions on a much more fully informed basis.

Find out more about how this works in the IRM Help Centre at:

http://www.irmhelpcentre.com/irm/content/how-to-add-a-new-support-request.aspx?RID=473

This enhancement was introduced in Release 4.3, rolled out to all client sites in early December 2015.

Please let us know if you have comments or suggestions about this new initiative, we’re always looking to improve!

Related blog posts discussing HQi Release 4.3:

IRM HQi upgraded to Release 4.3
IRM Newsroom enhancement for Boardroom.Media clients
Enhanced Support Services for IRM HQi and IRM Newsroom

Data#3 releases new investor centre

On June 16, ASX listed Data#3 launched its new investor centre. Here, IRM’s Danny Hunt explores the background to the company, and elements of the project.

About Data#3

Data#3 Limited (ASX: DTL) is an ASX listed company that provides market leading technology solutions across a wide range of industries throughout Australia and Asia Pacific.

Working with its customers’ business and technology teams, Data#3 addresses the Hybrid IT environment from on-premise to outsourced to cloud, through its consulting, software, infrastructure and managed solutions. These solutions leverage market-leading technologies from global vendors and Data#3’s knowledge, expertise and experience to accelerate the achievement of customer business objectives.


The brief

Data#3 is one of those companies for whom the general website audience is quite different to the corporate part of the site. As the primary stakeholder group at www.data3.com is customers and the content is focused on its award winning IT solutions, it made sense for the company to have a separate investor centre.

Data3-2

The solution

IRM and Data#3 worked together to create a great looking investor centre that:

  • Fit in with the look and feel of the main site, and was available as a link from the corporate site header, or accessed directly via the subdomain investor.data3.com
  • Included specialist investor data – such as share price charts with downloadable price and volume performance history
  • Housed all the reports, ASX announcements and corporate detail necessary for its investor audience, set out in a well-structured manner,
  • Allowed the IR team to showcase particular messages via the investor centre home page animation, and
  • Worked across all devices

It also included important tools, such as Email Alerts and Newsroom – which work together to keep investors updated by email and social media channels, and was supported by IRM’s specialist HQi software which delivers content and stakeholder management functionality.

Data3-3

Brem Hill, CFO and Company Secretary at Data#3, commented “It was a pleasure working with the IRM team on this project and we’re delighted with the outcome.”

Congratulations Data#3!
We think your new investor centre looks terrific and are sure it will be a valuable tool for investors. Thanks for the opportunity to work together on the project!

Thinking about a new investor centre?
If you’re thinking about a new investor centre or corporate website, get in touch with Danny Hunt, who can discuss your needs. Reach Danny via email: danny.hunt@irmau.com or phone: +61 2 8233 6168, or see www.irmau.com for more detail.

IRM improves client support capability

We’ve always been proud of our personal service and quick response to support requests. To continue to improve our support, we’ve grown our team.

We have grown the IRM team
We have grown the IRM team!

We have two new client support team members, another web developer and expanded our marketing team. Jeff, Mischelle and Raanz already have several months of IRM experience and are now delivering good results for you behind the scenes. And we’ve just recruited Rosanna (you can call her Sanna) who will be helping us with marketing.

We’ve also recently implemented SugarCRM as our key support tool. It contains all the latest information, support requests and work in progress for every client, and is accessible real time by all of our team.

Now, anyone at IRM can assist with any query, so you don’t need to rely on tracking down your account manager.

Email enquiries and support requests can still be directed to the individuals you know in IRM – there’s no need to change. Alternatively you can email support@irmau.com. Either way, a member of the support team will pick up the request, and the best person will action it quickly.

Still personalised, now backed by a bigger team with better systems, and more improvements to come, our support service will hopefully just keep getting better.

Have you met… Matt?

As year end approaches, IRMatters caught up with Matt White, who heads IRM’s graphic design team, for some tips on how to take the pain out of annual report planning.

Matt White, Art Director at IRM

Matthew White (you can call him, Matt) is the Art Director at IRM. He’s been with IRM since 2012, and is a veteran in the corporate communications design area.

Matt’s team spends most of its time working with clients on print collateral and online versions of printed corporate resources. Annual reports, annual reviews, prospectuses, fact sheets, investor presentations, corporate collateral and a range of other print assets are produced through Matt’s art department – you’ve probably come across some of them in the market!

We took a few minutes to catch up with Matt to seek some tips on the importance of a well-designed and well-structured annual report. Later we’ll explore more key considerations with annual report creation.

Q: How important is a company’s annual report?

A: While an annual report is a compliance document, it can also be a critical marketing tool.  Properly structured, written and designed, an annual report can allow a company to:

  • Highlight the contribution and the impact of achievements on all people involved in delivering objectives across the period – both internal people and those external to organisations, like contractors and partners
  • Reassure existing investors and attract new ones
  • Provide an attractive, point-in-time marketing piece, which can be used for a period after it is published to communicate the company’s achievements and articulate milestones of interest to investors.
  • An annual report can be used as a significant summary of what you do.

Q: What is the most important consideration before companies embark upon the annual report creation process?

Planning is key to a successful outcome, properly managed costs, and to defining appropriate success metrics for the annual report. During the planning process, consider these points:

  • Set your timeframe early and make each milestone count
  • Prepare a list of inclusions based on the previous year’s report
  • If there is existing text you can reutilise, choose it early to make your job easier and ensure consistency in messaging
  • Work up a list of outcomes and nominate a staff member to obtain related images for possible inclusion within the annual report. If you don’t have photos on file, work with a photographer early to have some taken, which can also be used across your other collateral
  • Make sure images selected are at least 300dpi for print reproduction.

Q: Are online versions of annual reports important these days?

A: While there is certainly still a client base for the printed annual report, the online or electronic annual report is now used more frequently. When putting together an online annual report:

  • Ensure you provide an easy-to-navigate, accessible HTML annual report that is easy to read.
  • Annual reports are scanned quickly – often less than a few minutes at a time – so make sure your report has impact and relevance and can be viewed across a number of platforms such as tablets and mobile devices.

If you’re planning for a June 30 year end, get started today.

Whether you choose to print or to showcase your achievements online, start planning your next annual report today to get the most from what is an important piece of marketing collateral.

For more detail on IRM’s corporate design services, please click here.
In case you’d like to discuss your requirements, Matt White can be contacted via: email – matthew.white@irmau.com or phone: 02 8233 6168.

 

Introducing our new online Help Centre!

We are proud to introduce the new IRM Help Centre which provides helpful guides and how to’s for the various features of the IRM HQi content management system. Here you can read about how to update content on website pages, and how to establish news distribution channels for IRM Newsroom, send emails to subscriber groups and the full set of other features.

 


HQi5


Each time we update our software with a new release, we’ll also update the Help Centre to keep you up to date on the latest features and provide support so that you can use these capabilities effectively.

If you’re not already an HQi user, you may wish to browse this to understand the features offered by HQi.

You can also use the contact form to provide feedback on our products and services and let us know of features that you would like to see developed in the future.

Visit the IRM Help Centre here: http://www.irmhelpcentre.com/

For more detail on how you can use IRM HQi to run your investor communications, or on how we can help with your corporate and IR-focused web or print requirements, please contact Danny Hunt, Client Relations Manager, on T: +61 2 8233 6168 or via danny.hunt@irmau.com.

IRM implements Gmail for Business

The advent of the Cloud has freed us up from complex, self managed / hosted email solutions.

Here, we pay our respects to our old mail client: Outlook, and welcome with open arms Gmail for Business, which has removed the need for back-ups, lost folders, difficult archiving procedures and nominal mailbox sizes. (It’s also given our CEO the freedom to sleep better at night!)


We farewell Outlook, while we welcome Gmail for Business
We farewell Outlook, while we welcome Gmail for Business

Like many companies, large and small, since we opened the doors to business in 2002, IRM had used Microsoft Exchange on our own SBS server, with Outlook as a mail client. To help escape from the office, there was a web browser version of Outlook, or we could access mailboxes via the VPN.

We suffered all the usual limitations of this environment. Central control of mailboxes, security, file size limitations, archived emails loitering around on individual desktop / C drives in obscure folders, complex backup processes, and heavy demand on IT support people to keep it all running.

The concept of moving email to the cloud meant that we would need to be happy to work in an always connected world, and deal with the functionality supported by web browsers for mail. The outlook die-hards were difficult to persuade.

We looked at cloud solutions, particularly Gmail for Business and Microsoft Exchange 365. After careful consideration, we decided that the more open world of Google and Gmail was better for our business.

Gmail for Business offers small companies virtually the same control over their company email accounts as Microsoft Exchange. When running on Chrome as the browser, it offers a mail experience which has almost all the functionality of Outlook, and in some areas, a better set of features.

Yes there are limits – for example a Gmail mailbox can’t exceed a paltry 30 Gb. Well, for now anyway, but no doubt later for more money this can change.

On the upside, we’ve removed the need for backups, don’t require software upgrades, and don’t need to worry about lost archived folders. Gmail for Business works everywhere without different interfaces. No IT support people. No in-house servers and expensive Microsoft server software.

And in the future – not very far away – we will integrate with more cloud applications right there through Chrome.  We’ve already implemented Collabspot to integrate our Gmail accounts with Sugar CRM, and soon we will be integrating with our Xero accounting system.  It’s a brave new world out there, and we’re glad to be part of it!

From Xero to hero!

In this piece, we examine how IRM moved its internal accounting system from MYOB to Xero with a minimum of fuss, and maximum upside. The move has delivered vast improvements to the business processes and efficiency, and has left IRM with an outstanding technology that will scale with the business.


IRM transitioned to the Xero accounting software with a minimum of fuss and maximum upside
From Xero to Hero

Accounting had been managed via MYOB at IRM since the company’s inception in 2002. The IRM MYOB implementation was a typical very closed, top-secret system, controlled by powerful accounting staff, with its data hiding in a computer directory which was only accessible to accounts people or important executives. Security and passwords dominated. No way would the staff be allowed to see anything related to money, even the bills sent to the clients whose accounts they were managing!

Culturally, this didn’t fit with the current IRM business, which needed to provide the capability for Account Managers to actually manage the financial relationship with their clients, and where the financial performance of the company was something to be proudly shared amongst a number of people.

We sought a cloud solution that was available everywhere to all IRM staff (or at least those whose role demanded access.) We looked for integration with the banking system for daily bank reconciliation, and as much automation as possible in sending out monthly invoices and many other routine tasks.

We wanted constant improvement in the software by the vendor with no effort by us. We didn’t want to discover in another five years’ time that we were still running on five year old versions. We wanted to be able to share the company accounts with our advisers just by setting up a password, and we wanted to escape from the physical confines of the IRM office, and use part time, remote book-keeper people. We wanted to forget about software upgrades and backup copies of the data files.

We examined a few cloud solutions, and quickly opted to implement Xero. Implementation was quick and easy and Xero keeps adding new functionality that we don’t even realise will help, until it does.

How about now doing the staff superannuation fund contributions and lodgement of all those returns in about three minutes? And never having to log on to an industry fund employer portal again! How about doing the daily bank rec on the phone on the way in to the office? We can do it between two bus stops.

Sure, at $70 per month the software costs a bit more than our 5 year old MYOB system running on our own servers, but the improvements in efficiency and accuracy, and much lower use of staff time, made it a no-brainer. It’s important to say, we’re not on commission with Xero, but felt that if we were able to improve our business processes with such a minimum of fuss, after 13 years using the incumbent solution, it was worth talking about.

We’ve packed up our servers and moved to AWS

Once upon a time we had to own, configure, run, update and back up expensive servers in a complex hosting environment.

As a Christmas present to itself and clients, in late 2014, IRM transformed its hosting environment: moving from the original complicated server setup, to a cloud based solution with Amazon Web Services. We are delighted with the result – here’s why…


IRM is now gratefully powered by Amazon Web Services
Yes we are!

IRM was a cloud computing provider before such catchy words existed. We have always hosted and supported client websites and our content management system in a managed services environment. Back in the day, the infrastructure that we provided meant we were referred to as an Application Service Provider, or ASP.

Shared service data centres were the best way to do this when IRM started. We hired a rack in a data centre, and populated it with our own servers. The data centre provider looked after the physical environment, delivered internet capability via a dedicated set of lines from multiple ISP’s and offered 24/7 monitoring and support for the machines. IRM used a shared service like this for 12 years. We delivered very high availability of websites for clients, suffering very few unscheduled outages.

Despite all this, our whole service had physical limitations that were not easy to improve. So we constantly had to capacity plan. We were still responsible for upgrading the operating systems and hardware in our rack. Infrastructure growth was in discrete lumps, and each upgrade was delivered with considerable effort from expensive IT people. And then there was the capital cost of the hardware itself.

Use of infrastructure in the cloud completely changes the management requirements and risk profile of the IRM service. We now don’t own a server, and we don’t have Microsoft server software licences. We buy on-demand server capability, including all the licencing, by the hour. We have no limitations on our internet demands. There’s no dedicated access, we just share the AWS capacity in a fully secure way, which delivers appropriate capacity in peak times and when there are troughs.

We created fresh new versions of all of our servers, with the latest operating system software, on the Amazon Web Services (AWS) service, using one of their Sydney datacentres. Your website data is still hosted in Sydney. We migrated the client websites and databases one at a time to the new servers. We helped each client change their DNS entries to point to the new servers. Overall it took us five months. We ran duplicate infrastructure for that period, and for the most part, things went smoothly.

In the cloud, the new servers are as familiar as our IRM-owned servers – once we log on, they look just like they always did. But if we want to expand the disk space, run up another server, upgrade a server to a bigger one – more memory, more processors etc – we just go to the AWS console and do it there in a few minutes. No mess, no fuss – access in minutes.

Server hardware might still fail. It hasn’t happened yet, but if it does we just re-start the server, and it will seamlessly switch over to running on different hardware. Backups? We still do all our file level backups as before. We can choose to store them in a different datacentre just by specifying the volume location on the console. We do volume backups and take machine image copies. All from the console.

Hardware has become software. And by the way, many of the console functions are available on an AWS mobile phone app. We can run up another server from the bus on the way to work with more ease and confidence now than ever before.

The benefit for clients is that you can even more confidently expect that the IRM service will respond quickly, reliably and will grow seamlessly as your demands change and as IRM’s client base grows.

Out with the O-ld, in with Dropbox for Business

Late in 2014, the old O:\ drive, which was considered our trusty old, in-house file server was laid to rest, in favour of Dropbox for Business. While we remember O:\ drive fondly, we’ve not looked back as Dropbox has provided speed, efficiency and reliability at roughly the same cost as the energy bill for our old friend.


IRM moved across to Dropbox for business - Image courtesy of blogs.dropbox.com
Image courtesy of blogs.dropbox.com

In this IRMatters post, we summarise our experience for the benefit of other small businesses considering their options.

Prior to 2014 IRM had been sharing files amongst its team using the kind of shared disk drive, hosted on internal servers that is common to many businesses. The ubiquitous O: drive. It held everything we needed to know about our clients and ourselves.

Of course, after 10 years or so the folder structure was a bit of a mess, the processes followed by successive generations of staff were not always consistent, and the physical disk it was on never seemed to be big enough. A separate, different drive sprung up for archived files, and our Graphic Design team seemed reluctant to share some of their bigger art files, for reasons of speed and accessibility – so another separate disk seemed a good idea.

We were worried about backup, so there were various backup copies kept around, though no-one was really sure or trusted that, so we all kept private copies of important stuff – on our C: drives of course, insecure and not backed up. Of course the shared drive was not available as soon as you stepped outside the office (unless you logged on through the VPN, but that was a whole ‘nother story). The IT staff kept on top of this and could keep it going – when they were in the office of course, and not at meetings or busy with other projects.

There really did have to be a better way.

Enter DropBox for Business!

Yes it did take a while to move our terabyte of data to the cloud – but it really was less than a month of part time activity. We did it section by section and tidied up the file structure while we were at it. We now have 14Tb of space, only 7% of which is being used right now. And for a couple of hundred dollars a month, it’s less than the electricity bill for the server on which the O: drive sat!

Each individual staff member decides which folders are automatically synched to their computer’s C: drive. Fast moving files are available locally, and the full file set is accessible through the web browser or by adjusting syncing. Clients can access their shared folders. We can provide subsets of working file folders to consultants, meaning we can give them more file management accountability, which results in less version control issues. Once again, we’re freed from the office and life is better!

Backups? We forget about that. Dropbox runs on Amazon Web Services and there is simply no concern about lost files. Accidental deletion? Never mind, Dropbox for Business keeps all historical versions of every file. Yes, all – the lot, for ever. No extra charge.

It’s not without its issues, but they are easily managed and will no doubt improve over time as Dropbox upgrade their software.

With no effort from us, we’re in good company and can leave them to their business while we run ours.

To the cloud!

IRM critically examined its business support software and infrastructure in 2014, and made the decision to move to cloud-based services for a range of needs. In this IRMatters article, CEO Martin Spry discusses the positive impact the move has had on the business and provides some tips for companies considering making the move.


IRM has moved its servers into the world-class Amazon Web Services, cloud based system

To the cloud!


One of IRM’s key areas of focus is the provision of cloud computing services for its clients. All our client websites are hosted by IRM “in the cloud”, along with our email servers and the content management system that supports the websites.

Why would we not extend that idea and use cloud computing to support our own in-house, day-to-day activities?

The move to cloud computing for a range of services gathered pace in IRM in 2014, as we critically examined the old ways of doing things and found opportunities in the cloud. We implemented the Xero accounting system, Dropbox for Business for file sharing, and Gmail for Business for emails. All these choices replaced equivalent systems that had previously run on our dedicated office servers. Then we reviewed the software we were using for our Customer Relationship Management, and settled on SugarCRM for management of client information, tasks and workflows.

Cloud computing has liberated us from the physical office. We no longer need access to our Microsoft Small Business Server – in fact we’ve turned it off. This reduced (or almost eliminated) the need for the IT people who supported it. Our desktop platform now relates directly to the cloud for all our shared services. With a dedicated 10Mbps link to our office, when we are there, it’s as fast as it was with a local server, and provides a far higher level of redundancy than what we had previously.

When we’re anywhere else, we still have all the same capabilities we have in the office. And our mobile phones provide some level of access as well. Traveling interstate, working from home, meeting with clients in their office or in a coffee shop – we’re always in the office.

We thought a lot about security. With our in-house server, there was physical security issues we had to manage. In the cloud, someone else looks after that. We didn’t check that they do it properly, relying instead on the big brands and their thousands of existing customers. Access security – well, we have our suite of user names and passwords, much as before, and all these systems use secure browsing.

It’s not just the cost reduction and convenience benefit. No more hardware upgrades, hardware outages, windows server updates, software updates. We just get on with the business.Using cloud computing lets us focus on our business while our suppliers focus on theirs, so they continually improve our business and keep us ahead of the curve, without requiring us to be infrastructure experts.