Investors today are more connected and more tech-savvy. They expect you to communicate more company updates regularly. And without delay.
Thankfully, there are many online tools now to meet that need. In fact, with the right tools, communicating with investors can be such a breeze. Here are 3 quick ways to connect with them:
1. Communicate via website
This is a no-brainer. You’re making all your announcements available here, right? Your webpage should be easily updated to include all your current news. It should be mobile friendly too. Remember, your tech-savvy investors are always on their phones and tablets. If you’re having trouble with this, we can help you with a framework that can be managed conveniently. Even without the help of a web developer.
However, you can’t be too sure all your shareholders go to your site regularly, can you?
2. Communicate via email
So send your announcements via email too. How many subscribers do you have? Hundreds? Thousands? This way you’ll get your news to all their inboxes. Hopefully, you’re able to manage your subscribers list well so you don’t miss anyone.
Just to make sure all your bases are covered, do the next step.
3. Communicate via social media
Why not? The number of businesses using social media is on the rise nowadays. You see, more companies are seeing a great potential in these channels when they’re used in the right way. Tweeting or posting your updates in LinkedIn or Facebook will expand your investor audience too. We’ve mentioned this before when we’ve spoken about touchpoints! Make sure you’re communicating with investors where they are, more on that here.
So there you have it.
You must leverage your website, email and social media channels to immediately connect with investors. Pretty simple when you think about it.
Wait. What if there’s a way to do all 3 in one easy step?
Consider IRM Newsroom. It’s a powerful news and media aggregation and distribution tool for any company wishing to effectively communicate with its investor community. With this system, you can control which news items are published to your investor website, sent to email subscribers and posted on social media.
A free trial version of IRM Newsroom is available now. How about giving it a go? See how it will help you more easily communicate with investors.
Want to get the IRM Newsroom trial version?
Call +61 2 8705 5444 (Sydney) to start your free trial version of IRM Newsroom or for a demo on how it works. You can also email us at firstname.lastname@example.org or visit www.irmau.com for more details.